Meta Ads & Social Media Specialist

Company: Corevato Solutions
Location: Gulberg, Lahore
Timing: First shift (Day Time)

Job Summary:
Corevato Solutions is seeking a talented Ads & Social Media Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads, while also handling our social media presence. The ideal candidate will combine expertise in performance marketing with hands-on experience in social media management, content posting, and audience engagement to drive brand growth and conversions.

Key Responsibilities:

Paid Advertising:

• Develop, implement, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Conduct keyword research, audience segmentation, and competitor analysis to improve campaign ROI.
• Optimize ad creatives, copy, and landing pages for higher CTR, conversions, and ROAS.
• Monitor campaign metrics (CPC, CPA, ROAS, CTR) and provide actionable insights.
• Perform A/B testing on ad creatives, targeting, and bidding strategies.
• Implement retargeting and lookalike audience campaigns to boost conversions.
• Stay updated on platform updates, trends, and digital advertising best practices.
• Collaborate with SEO, content, and design teams to align campaigns with overall marketing goals.

Social Media Management:

• Manage and maintain company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Create, schedule, and publish engaging posts, stories, and content tailored to each platform.
• Monitor audience engagement, respond to messages and comments, and foster community growth.
• Track social media analytics and prepare reports with insights to optimize reach and engagement.
• Work with design and content teams to create visually appealing graphics, videos, and posts.

Requirements:

• 3+ years of experience in Google Ads, Meta Ads, and TikTok Ads.
• Proven experience in social media management, content creation, and audience engagement.
• Strong knowledge of PPC advertising, audience targeting, and conversion tracking.
• Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Pixel.
• Ability to analyse campaign performance and make data-driven decisions.
• Familiarity with eCommerce, lead generation, and brand awareness campaigns.
• Excellent communication and collaboration skills.
• Google Ads and Meta Ads certifications are a plus.

Preferred Qualifications:

• Must have Bachelor or Masters Degree
• Experience with AI-driven ad optimization and automation tools.
• Up-to-date with social media trends and platform algorithms.
• Background in managing high-budget ad campaigns and multi-platform strategies.

Job Types: Full-time, Contract
Contract length: 12 months

Pay: Rs45,000.00 - Rs100,000.00 per month

Application Question(s):

• Last Salary?
• Expected Salary?

Education:

• Bachelor's (Required)

Experience:

• SMM : 2 years (Required)
• Meta Ads & PPC: 2 years (Required)

Language:

• English (Preferred)

Location:

• Lahore (Required)

Work Location: In person