National Key Accounts Manager OOH

Purpose of the job

- Drive sales with national and regional customers and contribute to the growth of overall Foodservice and B2B Business.

- Identify and participate in tenders across all HORECA and B2B channels.

- Create and build strong business relationship with customers, key accounts, chains and distributors.

- Close and manage the contractual agreements with SADAFO’s Key Accounts .

- Contribute to the development of New Product Development to fit your customers needs.

- Be a force of proposition to establish the out of home channel of SADAFCO .

- Contribute to build the RTM along with the foodservice department head in cash van channels .

- The role may have a team to manage if necessary and depending on management decisions.

Key Accountabilities

1. Account Management (HORECA and B2B):

Develop and nurture strong, long-term relationships with key HORECA and B2B accounts.

Understand client needs and deliver tailored solutions for hotels, restaurants, caterers, and other B2B partners.

Negotiate contracts, pricing structures, and service agreements to ensure mutually beneficial partnerships.

1. Sales Strategy & Execution:

Create and execute business development plans to increase market penetration in HORECA and B2B sectors.

Identify and pursue new business opportunities within these channels, expanding the reach of dairy products.

Monitor and analyze competitor activities, market trends, and customer feedback to adjust strategies.

1. Product Development & Customization:

Collaborate with internal product development teams to tailor dairy products or packaging solutions for the HORECA and B2B segments.

Ensure the delivery of high-quality products that meet the unique needs of HORECA clients (e.g., bulk orders, special packaging).

1. Collaboration & Communication:

Work closely with marketing, supply chain, and logistics teams to ensure product availability and smooth operations.

Coordinate promotional campaigns and new product launches specifically designed for HORECA and B2B channels.

Provide consistent sales forecasts, reporting, and key insights to senior management.

1. Customer Service & Problem Resolution:

Serve as the primary point of contact for key accounts, ensuring any issues are resolved swiftly.

Ensure consistent and excellent customer service, increasing client satisfaction and retention.

1. Contract Negotiation & Pricing:

Lead contract negotiations and develop pricing models that are competitive and profitable.

Manage promotional agreements and contracts with key accounts.

Qualifications:

Education: Bachelor’s degree in business administration, Sales, Marketing, or related fields.

Experience:

• 5-8 years of experience in key account management, preferably in the HORECA or B2B sectors within the food and dairy industry.
• Strong track record of sales achievements and business development in the FMCG sector, with specific focus on HORECA/B2B.
• Previous experience working with perishable products or dairy items is an advantage.

Skills:

• Excellent negotiation and communication skills.
• Strong analytical skills to assess market trends and sales performance.
• Ability to work under pressure and meet demanding deadlines.
• Proficiency in CRM systems, Microsoft Office, and sales management software.
• Languages: Proficiency in English and Arabic is preferred.

Competencies:

• Strong client orientation and relationship management skills.
• Strategic thinker with the ability to drive results in competitive markets.
• Ability to adapt quickly to market changes and identify new business opportunities.
• Team player with leadership and decision-making capabilities.

KPIs:

• Growth in sales volume and revenue within the HORECA and B2B channels.
• Achievement of profitability targets for key accounts.
• Increase in market share for dairy products within these sectors.
• Customer satisfaction and retention rates.
• Successful execution of promotional activities and custom product launches.

Job Requirements: • Educational level: University, Masters degree

• Specific diploma/education: Business, Commerce

• Minimal experience: 10 years sales management in relevant FMCG/retail

• Languages: English, Arabic

Job Competencies:

• Strong presentation & negotiation skills

• Strong analytical & numeracy skills

• Good knowledge of markets

• Good projects management skills

• Strong account management and relationship building skills

• Highly self-motivated

• Experience of managing major national accounts at head office level