Operations Executive – Retail, FMCG & Production

Persona is a dynamic branding specialist dedicated to crafting compelling and innovative brand experiences across diverse industries, including F&B (Food & Beverage), FMCG (Fast-Moving Consumer Goods), beauty, and fashion accessories . We focus on creativity and quality execution to ensure our brands resonate strongly with their target audiences.

The Operations Executive (On-Ground) will be a critical, hands-on member of the team, responsible for ensuring smooth operational execution, focusing heavily on packaging logistics, supplier management, and on-ground brand presence . This role requires a high degree of efficiency, attention to detail, and proactive engagement with external partners and retail environments.

• Supplier Sourcing & Evaluation: Identify and evaluate potential packaging suppliers to ensure the highest standards of quality, optimal cost-effectiveness, and strict alignment with established brand guidelines.
• Quality Control & Feedback: Review and assess all packaging samples , providing structured, clear, and actionable feedback to suppliers to meet both design aesthetics and functional requirements.
• Inventory Management: Conduct regular packaging inventory checks to accurately track stock levels, anticipate needs, and implement measures to avoid supply chain disruptions .

• Order Fulfillment: Precisely package and prepare online orders with speed, accuracy, and efficiency to ensure timely dispatch.
• Kitchen & Delivery Coordination: Act as the primary liaison, collaborating with suppliers and production kitchens to arrange orders, manage deliveries , and ensure seamless operational execution from production to fulfillment.
• Receiving & Verification: Receive and meticulously check all product and packaging deliveries against specifications, ensuring full compliance with brand standards and order accuracy.
• Compliance Support: Assist in gathering and delivering necessary materials and documentation to support compliance processes , including managing shelf-life testing and facilitating DM (Department of Municipalities/regulatory) approvals .
• Photoshoot Support: Provide on-ground operational support during brand photoshoots to ensure all logistical needs (product, packaging, props) are met.

• Market Introduction: Support the on-ground brand expansion strategy by proactively visiting retailers and coffee shops .
• Brand Presentation: Introduce the brand to key contacts at retail locations, effectively communicating the brand story and value proposition.
• Sample Delivery: Deliver product and packaging samples to potential retail partners as part of business development and relationship-building efforts.

• Proven experience in logistics, operations, or supply chain management , preferably within the F&B, FMCG, or retail sectors.
• Exceptional organizational skills and a high degree of attention to detail .
• Strong communication and negotiation skills for effective supplier and partner management.
• Ability to work proactively and independently in a fast-paced, on-ground environment .
• Familiarity with inventory control practices and order fulfillment processes.
• Must be willing and able to travel frequently to supplier sites, production kitchens, and retail locations within the designated area.