Paid Advertising (PPC) & SEO Strategist

Join Our Team as a Paid Advertising (PPC) & SEO Strategist

Are you a data-driven marketer who enjoys exploring advertising platforms and technical SEO? Digital Stride is seeking a Paid Advertising (PPC) & SEO Strategist to lead search strategy for our partners, ensuring their budgets are maximized, and their rankings climb, creating revenue growth.

Our Values:

• Be transparent through the good and bad.
• Be honest with feedback and open to suggestions.
• Keep all customers in mind.
• Constant innovation + testing.
• Make an impact for our partners.
• Empower each other to be our very best.

What You'll Do:

Paid Advertising / PPC:

• Build, monitor, and optimize paid advertising across Google, Meta, and other platforms to help small businesses achieve their ROI goals.
• Conduct keyword research, audience targeting, and ad copy optimization to improve KPIs
• Set up and troubleshoot conversion tracking to ensure proper attribution in GA4 & digital platforms
• Be ahead of the curve with new platforms and changes to the PPC world.

Analytics:

• Report actionable insights and campaign status to internal and external stakeholders.
• Manage Google Analytics (GA4) and Google Tag Manager, creating clear reports in Looker Studio that tell the story behind the numbers.
• Proactively identify trends and opportunities to improve client performance.

Collaboration:

• Work with the digital marketing team, including the web developer, graphic designer, and marketing coordinator, to smoothly execute campaigns.
• Join and contribute to client kickoff meetings and monthly update meetings as needed to stay informed and up to date.

Search Engine Optimization (SEO):

• Execute technical audits, on-page optimization, schema implementation, and SEO strategy using tools like SEMRush and Ahrefs.
• Collaborate with the team on websites to ensure site architecture and SEO foundations.
• Manage local SEO and optimize Google Business Profiles and other online listings
• Stay in the know of SEO changes to constantly provide SEO best practices to our partners.

What We're Looking For:

• Bachelor’s degree in Marketing, Communications, or a related field, preferred.
• 2+ years of experience managing SEO & PPC campaigns, ideally in an agency setting.
• Demonstrated experience meeting or exceeding KPI goals for partners.
• Strong attention to detail and ability to understand and interpret data.
• Deep proficiency in GA4, Google Tag Manager, and Google Search Console
• Familiarity with SEMRush, Ahrefs, Screaming Frog, or similar tools.
• A willingness to learn, troubleshoot issues, and challenge norms to promote growth.

Nice to Haves:

• Familiarity with basic HTML / CSS / JavaScript
• WordPress experience
• Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
• Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
• Google Ads and Google Analytics certifications are a plus.

Position Details:

• Position Type: full-time position
• Hours: 40 hours per week
• Target Start Date: February 2, 2026
• Location: Local hybrid position in York, PA. While we offer flexible scheduling and work-from-anywhere options, this role requires 3 days per week in the office for dedicated team collaboration, planning, and client-facing meetings.

Pay + Perks:

• Salary: $55,000 - $65,000
• Time Off: 10 Days (2 Weeks) Paid Time Off.
• Holidays: 15 Paid Holidays (even select flexible holiday dates).
• Health: $3,000/year ($250/month) Healthcare Reimbursement.
• Retirement: Tax-deferred IRA matching up to 3%.
• Networking & Learning: Paid networking and learning opportunities.
• Dress Code: Casual, except during client meetings & events.
• Growth: We are a growing business with opportunities for promotion and learning.
• Giving Back: Paid volunteer opportunities and community event participation

Application Process:

• Send your resume to .
• No cover letters necessary.
• Our hiring process includes a 45-minute video interview, an hour technical interview (in-person preferred), and, if needed, a final 15-minute video call.

Who We Serve:

At Digital Stride, we proudly partner with small to mid-sized businesses across Central Pennsylvania and beyond. From local startups to growing enterprises, we support the people and brands that power our communities.

Equal Opportunity Employer:

We celebrate diversity and do not discriminate based on race, gender, orientation, religious beliefs, appearance, or any other factors. We're looking for dedicated individuals who are passionate about marketing, helping others, and eager to collaborate in a positive, inclusive environment. Join us and let's make a difference together!

Have questions? Reach out to John@mydigitalstride.com.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule
• Happy hour
• Paid time off
• Professional development assistance

Work Location: Hybrid remote in York, PA 17401