Paid Advertising Specialist

We are looking for a highly skilled and experienced Performance Manager---Facebook and TikTok Ads to join our team. As a key part of our marketing team, you will be responsible for creating, managing, and optimising ads on both platforms to drive engagement, conversions, and lead generation. This role requires a proven track record in managing successful campaigns and delivering measurable results.

Key Responsibilities:

• Create, manage, and optimise high-performing lead generation and e-commerce ads on Facebook and TikTok.
• Develop engaging ad copy and creatives tailored for each platform.
• Analyse data and adjust strategies to optimise performance and ensure maximum ROAS (Return on Ad Spend).
• Manage and allocate ad budgets effectively to achieve campaign goals.
• Stay up-to-date with the latest trends, features, and platform changes on Facebook and TikTok.
• Report on campaign performance and provide data-driven insights and recommendations.
• Ensure all ads are compliant with platform policies.
• Use AI tools and creative software to generate innovative ad visuals and copy.

Required Skills and Experience:

• Proven experience managing lead generation and e-commerce ads on Facebook Ads Manager and TikTok Ads with a strong portfolio of past campaigns.
• Experience required 5 years.
• Deep understanding of data analysis and the ability to optimise campaigns based on performance metrics (CTR, CPC, ROAS, etc.).
• Creative thinking for developing compelling ad copy, visuals, and videos.
• Proficiency in creative tools like Canva, Adobe Spark, CapCut, or similar for ad creation.
• Experience using AI tools for ad creation and optimisation.
• Strong attention to detail and excellent organisational skills.
• Ability to manage ad budgets effectively while achieving ROAS goals.
• Excellent written and verbal English communication skills (Non-negotiable).
• In-depth knowledge of trends and changes in Facebook and TikTok advertising.

Preferred but Not Required:

• Experience with e-commerce and led gen ads
• It would be great to hear about your past campaigns and the ROAS you've achieved.

If you have a proven track record in digital advertising, a creative mindset, and a passion for driving results, apply now

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Performance Marketer: 5 years (Required)
• E-Commerce Brand Campaigns: 5 years (Required)

Language:

• English (Required)

Work Location: In person