Paid Media Specialist

Paid Media Specialist (Onsite) — Houston, TX

A fast-growing personal injury firm in Houston is seeking a Paid Media Specialist to take ownership of high-stakes digital advertising across Google Ads, Local Services Ads (LSA), Meta, Bing, and complementary channels. This is an onsite, full-time position based at our Houston headquarters.

We operate in one of the most competitive digital advertising environments in the country. We’re looking for someone who is precise, analytical, proactive, and confident managing campaigns that directly influence signed cases — not just leads. If you’ve handled performance media in a fast-moving service-based industry or have strong fundamentals and want structured training with senior digital leadership, you’ll thrive here.

What You’ll Do

• Manage and optimize campaigns across Google Ads (Search, Display, YouTube), LSAs, Meta, and Bing.
• Work with large monthly budgets and maintain accountability for every dollar spent.
• Ensure airtight tracking across GTM, pixels, tags, UTMs, and conversion events.
• Conduct a full campaign audit in your first month and identify opportunities.
• Build strategic keyword structures for high-value PI categories and complex case types.
• Develop and execute A/B tests across ads, targeting, landing paths, and creative assets.
• Collaborate with intake, SEO, content, and vendor partners to support full-funnel performance.
• Produce weekly and monthly reporting with clear insights, trends, and next-step actions.
• Step in when performance dips, especially with vendors, and help realign strategy.
• Stay updated on platform changes and leverage AI-driven optimization tools when applicable.

What We’re Looking For

We welcome mid-level specialists and strong operators who want to be trained into a high-stakes role.

You’ll succeed here if you have:

• Experience managing performance-driven digital ad campaigns
• Hands-on exposure to Google Ads and comfort with meaningful budgets
• Knowledge of analytics, attribution, and lead-to-case performance
• Clear communication skills and a direct, problem-solving mindset
• Ability to work onsite and collaborate across multiple teams

Bonus experience (not required):

• LSAs
• Legal, healthcare, home services, or other high-CPC verticals
• Multi-location or high-volume environments

Training is available for candidates with strong fundamentals and analytical thinking.

Work Environment

• Onsite in Houston, TX
• Standard 8–5 or 9–6 schedule, 40 hours/week
• Occasional overtime depending on business needs (hourly + OT eligible)
• Hybrid flexibility may be available after the first 90 days, based on performance
• Fast-paced, data-driven, collaborative marketing environment

Benefits

(Confirmed from the firm’s 2025 Benefits Guide)

• 100% employer-paid medical, dental, and vision coverage for employees
• Dependent medical/dental/vision coverage:
• 50% paid after 3 years
• 100% paid after 5 years
• Company-paid life insurance (1× annual salary) + AD&D
• Short-term and long-term disability (employee pays 50%; unused premiums reimbursed annually)
• 3 weeks PTO in the first year (increases to 20/25/30 days with tenure)
• 9 paid holidays annually
• Bereavement leave
• Jury duty pay (full salary continues)
• 401(k) with employer match after 1 year
• Childcare reimbursement:
• $500/month after 3 years
• $1,000/month after 5 years
• Professional development reimbursement for approved education & certifications
• Overtime eligibility + bi-weekly pay
• Growth opportunities as the internal marketing team continues to expand

Job Type: Full-time

Pay: $70,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Professional development assistance
• Vision insurance

Application Question(s):

• What's the largest monthly budget you have personally managed for paid media campaigns?

Experience:

• Paid Digital/ LSAs: 3 years (Required)

Location:

• Houston, TX (Required)

Ability to Commute:

• Houston, TX (Required)

Work Location: In person