Paid Media Specialist Role

We are seeking a results-driven Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across digital channels. The ideal candidate has a deep understanding of audience targeting, bidding strategies, and performance metrics to drive conversions and ROI.

Key Responsibilities

• Plan, manage, and optimize paid media campaigns across search, social, display, and programmatic channels.
• Monitor and analyze campaign performance metrics (CPC, CPA, CTR, ROAS) to identify trends and opportunities.
• Conduct audience research and segmentation to maximize campaign targeting and effectiveness.
• Collaborate with creative teams to develop ad copy, visuals, and landing pages aligned with campaign goals.
• Manage budgets, bids, and pacing to ensure efficient media spend.
• Conduct A/B testing of ads, landing pages, and targeting strategies to continuously improve results.
• Prepare regular performance reports and present insights and recommendations to stakeholders.
• Stay up to date with the latest trends, tools, and best practices in paid media advertising.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-5 years of experience in paid media or digital advertising.
• Hands on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
• Strong analytical skills with experience using Google Analytics, GA4, or similar reporting tools.
• Knowledge of conversion tracking, pixel setup, and attribution models.
• Excellent communication, collaboration, and problem solving abilities.
• Ability to manage multiple campaigns and priorities simultaneously.

Why Join Us

• Opportunity to directly impact lead generation, conversions, and revenue growth.
• Work with a collaborative, performance driven marketing team.
• Competitive salary, flexible work options, and opportunities for professional development.