Paid Social Media Manager

Job Overview
We are seeking a dynamic and energetic Paid Social Media Manager to lead our social advertising campaigns and elevate our brand presence across multiple platforms. In this role, you will develop innovative strategies, manage paid social media initiatives, and analyze campaign performance to drive engagement, conversions, and brand loyalty. Your expertise will help us connect with our target audiences in meaningful ways, leveraging the latest digital marketing tools and creative content to maximize impact.

Responsibilities

• Design, implement, and optimize paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to meet marketing objectives.
• Develop compelling ad creatives using graphic design tools like Adobe Photoshop and Adobe Illustrator, ensuring visual consistency with brand standards.
• Conduct thorough keyword research and audience segmentation to target the right demographics effectively.
• Monitor campaign performance using web analytics tools like Google Analytics and platform-specific insights; adjust strategies to improve ROI.
• Collaborate with content creators to produce engaging multimedia content including videos, images, and copy that resonate with diverse audiences.
• Engage in social listening to monitor brand reputation, gather customer feedback, and identify emerging trends or potential PR issues.
• Manage relationships with external agencies or influencers to amplify campaign reach and foster strategic partnerships.
• Utilize social media management tools such as Hootsuite and Buffer for scheduling posts, tracking engagement metrics, and maintaining consistent brand messaging.
• Stay updated on the latest trends in social media marketing, SEO best practices, and digital advertising innovations to keep campaigns fresh and effective.

Requirements

• Proven experience managing paid social media campaigns with a strong understanding of Facebook Advertising and other major platforms.
• Proficiency in graphic design software including Adobe Creative Suite (Photoshop, Illustrator) for creating eye-catching visuals.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics for data-driven decision making.
• Familiarity with social listening tools and techniques to monitor brand sentiment and market trends.
• Strong content creation skills encompassing writing, photography, video editing, and proofreading to craft compelling narratives.
• Experience with social media management applications such as Hootsuite or Buffer for scheduling and analytics tracking.
• Excellent relationship management skills to collaborate effectively with internal teams, external partners, and stakeholders.
• Ability to analyze campaign data critically and adapt strategies swiftly for continuous improvement.
• A background in digital marketing or related fields is preferred; certifications in social media advertising or digital marketing are a plus. Join us as a Paid Social Media Manager if you're passionate about crafting innovative campaigns that captivate audiences! Bring your creativity, analytical mindset, and strategic thinking to help us build powerful brand stories across digital landscapes while enjoying a vibrant work environment dedicated to your growth!

Pay: ₹10,000.00 - ₹12,000.00 per month

Location:

• Bangalore City, Karnataka (Required)

Willingness to travel:

• 25% (Required)