Performance Marketing Execution & Channel Manager

About Sanjeev Datta Personality School

Sanjeev Datta Personality School is India's premier institution for personality and communication training, dedicated to transforming individuals into 'Personality Rich' speakers and leaders. Through flagship programs like Personality Rich® Talks, we empower students, corporate professionals, and executives to achieve unprecedented confidence and career growth. We are now building a high-performing in-house marketing team to scale our impact nationally.

Role Summary

The Performance Marketing Execution & Channel Manager is a hands-on, results-driven role responsible for the daily planning, execution, management, and optimization of all paid digital advertising campaigns. The primary goal is to drive high-quality leads for our adult and children's programs while aggressively optimizing the Cost Per Acquisition (CPA) across platforms.

Key Responsibilities

1. Campaign Execution & Management (70% Focus):

• Hands-On Operation: Daily management and execution of paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Budget Allocation: Manage assigned budget segments, ensuring optimal allocation based on real-time performance data to hit ROI and lead volume targets.
• Creative Testing: Design and execute rigorous A/B testing protocols for ad copy, creatives (video/static), headlines, and landing pages to continuously improve conversion rates.
• Optimization: Monitor campaign performance metrics (CPL, CTR, Conversion Rate, Quality Score) hourly and daily, implementing rapid adjustments to keywords, bids, placements, and audience targeting.

2. Audience Strategy & Segmentation:

• Develop advanced audience segmentation strategies, including lookalike audiences, custom audiences, and retargeting pools specific to our different programs (e.g., corporate professionals vs. public speaking aspirants).
• Conduct in-depth keyword research and competitive analysis to identify new growth opportunities and competitive advantages in the digital landscape.

3. Reporting & Analysis:

• Track, analyze, and report on key performance indicators (KPIs) and marketing metrics using Google Analytics 4 (GA4) and native platform dashboards.
• Translate complex data into actionable insights and strategic recommendations for the management team.
• Ensure accurate tracking implementation (pixel/tag placement) using Google Tag Manager (GTM) to maintain data integrity.

4. Collaboration & Asset Management:

• Work closely with the Content/Creative team to brief them on required ad creatives, specifically communicating performance trends and necessary creative pivots.
• Collaborate with the web development team to ensure landing pages are optimized for speed, mobile performance, and conversion (CRO).

Required Qualifications & Skills

• Experience: 3-5 years of proven, hands-on experience managing and scaling paid media campaigns with substantial budgets (preferably in the EdTech or High-Value Service/Training sector).
• Technical Proficiency: Expert-level knowledge of Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4).
• Optimization Skills: Demonstrated ability to lower CPA and increase ROI through continuous optimization and testing.
• Data Driven: High proficiency in spreadsheet tools (Excel/Google Sheets) for data manipulation and analysis.
• Certifications (Preferred but not Mandatory): Google Ads Certifications (Search, Video, Measurement) and/or Meta Blueprint Certification.
• Mindset: Must be proactive, highly analytical, and possess a strong sense of ownership and accountability for achieving measurable results.

Why Join Sanjeev Datta Personality School?

• Be part of an organization that directly contributes to shaping India’s future leaders.
• Work on a high-impact product with a mission to truly transform lives.
• Direct access to and mentorship from senior leadership, including Mr. Sanjeev Datta.
• Competitive salary and performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹10,000,000.00 per year

Benefits:

• Paid time off

Work Location: In person