Performance Marketing Manager

Position Overview:

The Performance Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data-driven, strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns across various digital channels to drive customer acquisition, engagement, and retention.

Key Responsibilities:

1. Channel Development:

• Develop and execute comprehensive performance marketing strategies across channels to meet business goals.

• Identify new growth opportunities and innovative approaches to performance marketing channels and media mix.

• Plan, create, and manage digital marketing campaigns, including paid search, social media, display advertising, and email marketing.

• Monitor and optimize campaign performance to maximize ROI.

• Analyze campaign performance data to derive actionable insights.

• Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.

• Manage and allocate the performance marketing budget effectively to ensure optimal spending and ROI.

• Track and report on budget utilization and performance.

• Work closely with cross-functional teams, including creative, content, and product to align marketing efforts with overall business objectives.

• Collaborate with external third-party vendors as needed.

• Continuously test and optimize campaigns, including A/B testing of creatives, landing pages, and ad copy.

• Implement best practices for conversion rate optimization (CRO) and user experience (UX).

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field

• 3/4+ years of experience in performance marketing, with a proven track record of managing successful digital marketing campaigns.

• Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.

• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).

• Excellent understanding of SEM, and PPC principles.

• Proficiency in marketing automation platforms

• Strong project management skills and the ability to manage multiple projects simultaneously.

• Strong communication and presentation skills.

• Creative thinking and problem-solving abilities.

• A proactive and results-oriented mindset.