Performance Marketing Specialist

Job Description:

• Plan, execute, and optimize performance marketing campaigns across platforms (Facebook, Google, TikTok, etc.).
• Manage budgets, track KPIs, and ensure maximum ROI on advertising spend.
• Conduct A/B testing to improve campaign effectiveness.
• Analyze data to identify trends, insights, and opportunities for growth.
• Collaborate with content, design, and product teams to build high-performing funnels.
• Prepare weekly and monthly performance reports.

Requirements:

• Proven experience in performance or digital marketing.
• Strong understanding of ad platforms, analytics, and tracking tools.
• Hands-on experience with Google Ads, Meta Ads Manager, and SEO/SEM strategies.
• Ability to work with large datasets and translate numbers into actionable insights.
• Strong communication, analytical thinking, and time-management skills.

Job Type: Full-time

Work Location: In person