Performance Marketing Specialist

Performance Marketing Specialist

We are seeking a dynamic Performance Marketing Specialist to join our Digital Marketing team. This role is pivotal in managing high-value ad budgets and delivering exceptional ROI for our exclusively Australian clientele. The ideal candidate will have a proven track record in managing Google Ads across multiple industries, with a strong preference for experience in a Digital Marketing Agency environment.

Responsibilities:

• Strategize, create, and optimize paid advertising campaigns across Google, Meta, and Bing platforms to achieve client objectives.
• Manage ad budgets ranging from $2,000 to $25,000 monthly for multiple high-value clients, ensuring maximum ROI.
• Develop and execute Performance Max (P-Max) campaigns for enhanced cross-channel performance.
• Conduct detailed performance analysis, reporting key insights, and recommending data-driven optimizations.
• Stay updated on platform updates and trends to implement innovative strategies.
• Collaborate closely with creative, content, and analytics teams to ensure campaign success.
• Provide clients with regular updates and insights to align campaigns with their business goals.

Requirements:

• 4+ years of experience managing Paid Ads campaigns across Google, Meta, and Bing.
• Experience in handling large budgets and delivering measurable results.
• Hands-on experience with Performance Max (P-Max) campaigns is highly desirable.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Multi-industry exposure and a strong understanding of varied audience dynamics.
• Prior experience in a Digital Marketing Agency is preferred.
• Excellent communication skills for client interactions and internal collaboration.
• Google Ads and Meta certifications are a plus.

Key Skill Sets:

• Google Ads, Meta Ads, and Bing Ads campaign management.
• Expertise in Performance Max (P-Max) campaigns for cross-channel optimization.
• Proficient in Responsive Search Ads (RSA), with experience in creating dynamic ads that adapt to user queries and improve campaign performance.
• Demonstrated ability to increase ad relevance and click-through rates (CTR) through RSA optimization.
• Proven success in leveraging RSA features to deliver higher conversion rates and quality score improvements.
• Bit Strategies (Data-driven strategy implementation):
• Skilled in analyzing ad performance data to drive optimization decisions.
• Experience in A/B testing, conversion rate optimization (CRO), and cost-per-acquisition (CPA) management.
• Focus on metrics like ROI, ROAS (Return on Ad Spend), CTR, quality score, and CPA.
• Proven ability to scale successful campaigns using data insights to guide budget allocation and bidding strategies.
• Strong background in data analysis and performance reporting for actionable insights.
• Multi-industry exposure with experience in delivering tailored campaigns for varied audience segments.
• Collaboration with cross-functional teams: creative, content, and analytics.

Why Join Us?

• Work with a team managing budgets for 13+ international clients, offering diverse exposure and challenges.
• Opportunity to innovate and implement cutting-edge strategies alongside a collaborative and growth-focused team.

Job Types: Full-time, Permanent

Benefits:

• Provident Fund

Work Location: In person