Performance Marketing Specialist

Experience Level: 2-4 Years (Agency Background Mandatory)
Employment Type: Full-Time

About the Role

We are looking for a highly skilled Performance Marketing Expert with proven experience in planning, executing, optimizing, and scaling high-impact digital ad campaigns. The ideal candidate must come from an agency environment and be comfortable managing multi-platform performance campaigns end-to-end.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google (Search, Display, Shopping, Performance Max), and YouTube.
• Create and manage full-funnel performance strategies for lead generation, sales, awareness and remarketing objectives.
• Conduct deep analytics: campaign diagnostics, audience insights, CAC & ROAS analysis, attribution, and conversion tracking.
• Develop A/B tests for ads, landing pages, creatives, audiences, and bid strategies.
• Coordinate with creative and strategy teams to ensure campaigns align with brand and business goals.
• Maintain strong reporting cadence: weekly, monthly, and campaign-specific reports.
• Stay updated on platform changes, algorithm updates, and emerging ad formats.

Required Skills & Expertise

• Advanced knowledge of Meta Ads Manager, Google Ads, YouTube Ads, and Google Analytics.
• Strong command over pixel setup, event tracking, UTM strategy, and conversion tracking across platforms.
• Experience running all types of ads : awareness, traffic, engagement, lead generation, conversions, app installs, remarketing, and e-commerce campaigns.
• Ability to handle high-budget as well as performance-critical campaigns.
• Strong analytical, numerical, and optimization skills.
• Solid understanding of marketing funnels, consumer behavior, and digital performance strategy.
• Ability to work in fast-paced, multi-client agency setups.

Must-Have Background

• Minimum 3 years of experience in a digital marketing agency handling performance campaigns.
• Demonstrated success in improving ROAS, reducing CAC, and scaling campaigns.
• Portfolio of past campaign results is a plus.

Personality & Workstyle

• Highly detail-oriented and data-driven.
• Proactive, experimental, and optimization-first mindset.
• Strong communication and presentation skills.
• Ability to manage deadlines, multitask, and drive results independently.

Job Types: Full-time, Permanent

Pay: ₹11,139.61 - ₹25,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Work from home

Work Location: Remote