PPC / Paid Media Specialist (Night Shift) | Google & Meta Ads – Karachi

Company: ABS International – 16+ Years of Global Digital Marketing & Performance‑Driven BPO
Location: Karachi, Pakistan – On‑site (Gulshan‑e‑Iqbal, Block 13‑C)
Job Type & Shift: Full‑time (Mon–Sat) | Night Shift – 6:00 PM–2:00 AM PKT
Salary Range: Competitive Salary (depending on experience) + performance bonuses
Why Join Us?
Join a performance‑driven digital marketing company that runs high‑ROI campaigns for local and global clients. We’re looking for a specialist to scale Google & Meta results with clean tracking, clear KPIs, and ongoing training.

What You’ll Do

• Build, launch and optimise campaigns in Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram); Bing Ads experience a plus.
• Define keyword & audience strategies, manage negatives, match types, geo/device splits to maximise ROI.
• Set up and maintain conversion tracking via GA4, GTM, pixels and CAPI; validate event tracking and data integrity.
• Manage budgets and pacing; meet CPA/ROAS targets; prepare weekly reports in Looker Studio / GA4.
• Plan and execute A/B tests (ads, bids, audiences, landing pages); collaborate with content/design/dev teams to improve landing‑page conversion rate (CVR).

Required Skills & Experience

• 1–3 years hands‑on experience in PPC / Paid Media (Google Ads required, Meta/Bing add‑on).
• Proficient with GA4, GTM and tracking/debugging tags/events.
• Strong Excel/Google Sheets skills (pivot tables, lookups) and familiarity with Looker Studio.
• Clear written & verbal communication; ability to work on‑site in Karachi night shift.

Nice‑to‑Have

• Experience with e‑commerce feed management (Merchant Center), Performance Max structures, offline conversion imports.
• Lead‑gen quality control (duplicate blocking, form validation).

Success Metrics — First 90 Days

• Tracking fully implemented for all active accounts (GA4/GTM validated).
• Reduce blended CPA by 10‑20% or increase ROAS by 15% on priority campaigns.
• Maintain >95% budget pacing accuracy and implement a live weekly test plan.

What We Offer

• Competitive salary and performance‑based bonuses.
• Paid certifications & upskilling budget; career path from Specialist → Senior Lead.
• Modern tool‑stack and collaborative, data‑first culture.
• On‑site night‑shift support with ergonomic environment and stable campaign load.

How to Apply

Click “Apply Now” on Indeed and attach your CV. You may also include a short cover note summarising one measurable result you drove (e.g., “Reduced Google Ads CPA by 25% in 3 months”). Shortlisted candidates will be contacted within 48 hours for a screening.

Job Type: Full-time

Work Location: In person