PR & Influencer Executive Retail M&S UAE

Company Overview

Al-Futtaim Group is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands and employs more than 35,000 employees across more than 20 countries. Entrepreneurship and relentless customer focus enable continuous growth and expansion.

Role Overview

PR & Influencer Executive at M&S (Retail) supports brand presence across fashion and food sectors. Responsibilities include planning and executing PR campaigns and influencer partnerships, managing budgets, tracking performance, coordinating events, fostering community engagement, and driving media and influencer exposure.

Responsibilities

• Develop and drive targeted PR campaigns that resonate with fashion and food media and consumer audiences.
• Support strategy to build brand awareness and reset style credentials to land coverage with editors, influencers, and partners aligning with brand aesthetic.
• Drive direction for media engagement with clear messaging and tailored media kits for fashion and food media.
• Manage agency partners to deliver authentic, high-impact content across platforms like Instagram, TikTok, Snapchat, and YouTube.
• Develop online influencer conversion strategies to maximize online sales.
• Coordinate seasonal press events and influencer activations to drive media and influencer exposure.
• Management of in-store customer events to enhance local customer engagement and loyalty.
• Build and execute strategies to foster an active, engaged community program around the brand across the region.
• Serve as the key point of contact for mall management teams to explore brand inclusion within activations.
• Track and analyze media coverage, influencer engagement, and campaign effectiveness to grow share of voice.
• Identify growth opportunities and build localized strategies and on-brand partnerships.
• Regularly report on influencer content analysis, media coverage, community, and customer engagement metrics.
• Create and maintain relationships and workflows with Marks & Spencer UK, M&S AFG buying teams, and AFG Central Digital team.
• Conduct weekly meetings and monthly updates, ensuring alignment on campaigns and product priorities.
• Align daily communication with brand merchandisers for upcoming campaigns.
• Develop relationships with key communities and manage multiple agencies effectively.
• Create brand buzz through events for various audience segments.
• Manage and deliver on-brand events, including seasonal press and customer events.

Required Skills & Qualifications

• Minimum of 3 years of experience in PR and influencer management.
• Bachelor's degree in communications, public relations, marketing, or a related field.
• Experience with influencer management and media monitoring tools.
• Strong understanding of social media channels and fashion retail industry.

Desired Skills

• Strong writing and storytelling skills.
• Proficient in media and influencer relationship management.
• Creative thinker with a results-oriented mindset.
• Excellent communication and organizational skills.

Location

Dubai, United Arab Emirates

Seniority Level

Mid-Senior level

Employment Type

Temporary

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Motor Vehicle Manufacturing

Company Values

Respect, Excellence, Collaboration, Integrity.