PR Manager

As Lead's PR Manager, you will drive strategic communications to enhance the company's reputation (and projects) across key stakeholders including media, government, partners, clients, and the public-through innovative campaigns. You will own the full PR lifecycle: developing strategies, executing media relations initiatives, and measuring impact to build a favorable brand image. Your work will directly influence perceptions among employees, candidates, influencers, and target audiences, ensuring alignment with our corporate vision.

Key Duties and Responsibilities

• Manage the relationship with the PR Agency, and liaise on all required support.
• Develop and implement comprehensive PR strategies and plans.
• Plan, budget, and execute high-profile media events (Press conferences, launches, etc.).
• Collaborate with internal teams (Marketing, HR, etc ) to ensure cohesive brand messaging.
• Lead creation of all PR content including press releases, feature, Q&As, factsheets, talking points, speeches, leadership biographies, boilerplates, and briefing notes.
• Oversee development of marketing materials including newsletters, emailers, website content, and social media posts.
• Monitor and protect corporate reputation of LEAD and its affiliated projects, through proactive media management.
• Handle media inquiries and coordinate executive interview.
• Track media for coverage and prepare performance analytics.
• Cultivate relationships with stakeholders including government, partners, media, and influencers.
• Identify and evaluate partnerships/sponsorship opportunities.
• Maintain expert knowledge of industry trends to inform strategy.
• Develop Crisis Communication protocols and holding statements (as needed).
• Establish and monitor PR Department KPIs.
• 7+ years of PR experience in real estate/luxury sectors.
• Proven success in integrated (traditional + digital) campaigns.
• BSc/BA in PR, Communications, Marketing, Journalism, or related field.
• Native-level Arabic/English copywriting and editing skills.
• Experience with AI tools for content generation and PR analytics.
• Portfolio of successful PR campaigns with measurable results.
• Exceptional communication and presentation abilities.
• Strong organisational and project management skills.
• Meticulous attention to detail.
• Strategic thinker who navigates complex stakeholder environments.
• Innovative problem-solver who thrives under pressure.
• Discreet professional with crisis management expertise.
• Creative storyteller who embodies LEAD's brand values.
• Collaborative leader with high emotional intelligence.

The duties and responsibilities described above are not exhaustive. Additional tasks may be assigned as business needs require.

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