Product Growth Manager

About Madar

Madar Platform is a leading Saudi digital logistics platform transforming transportation management across industries. It connects shippers, carriers, and drivers through a unified ecosystem that delivers visibility, efficiency, and automation. Madar enables seamless shipment execution, financial integration, and real time tracking - redefining the future of logistics in the Kingdom and beyond.

Key Responsibilities 1. Growth Strategy & Execution

• Deep understanding of user lifecycle metrics, retention loops, and network effects.
• Strong leadership, communication, and storytelling skills in both Arabic and English.
• Develop and execute a comprehensive growth strategy to increase user acquisition, activation, and retention for both shippers and carriers.
• Identify friction points in user journeys and design data driven experiments to improve conversion and engagement.
• Collaborate with product, operations, and marketing teams to drive feature adoption and ensure measurable business outcomes.
• Define and track North Star Metrics for product growth (e.g., active shipments, carrier engagement rate, recurring shippers, activation time).

2. Product Optimization

• Work closely with the product and engineering teams to improve onboarding, in app communication, and user experience across platforms (Web, Mobile, and API).
• Drive A/B testing, feature trials, and customer feedback loops to validate growth hypotheses.
• Recommend pricing strategies, upsell mechanisms, and marketplace engagement features to enhance lifetime value.

3. Data & Analytics

• Analyze platform data to identify usage trends, feature adoption patterns, and drop off points.
• Establish dashboards and KPIs that connect product metrics to revenue and operational goals.
• Partner with the Data Intelligence team to develop predictive models for churn, user segmentation, and lifetime value.

4. Cross Functional Collaboration

• Align with the Marketing, Operations, and Sales teams to ensure consistent go to market execution.
• Partner with Customer Success to reduce churn and increase satisfaction.
• Communicate insights and growth outcomes regularly to leadership and stakeholders.

5. Success Indicators

• Increase in active shipments per shipper and carrier utilization rates.
• Reduction in activation time from sign up to first shipment.
• Growth in platform recurring usage and cross feature adoption.
• Higher conversion of offline clients into platform users.
• Improved ROI on product enhancements through measurable business impact.

Qualifications

• Bachelor's degree in Business, Engineering, Computer Science, or related field (MBA preferred).
• 5+ years of experience in Product Management, Growth, or Strategy, ideally in SaaS, LogisticsTech, or Marketplace platforms.