Product Manager 2 - New Product Development

Overview:

We are seeking a Product Manager 2 to lead our new product development charter at Cult.fit

This team is charged with identifying and building the next big thing at cultfit that can accelerate fitness adoption in India. This is a 0 to 1 role where you will work with the strategy team to identify different emerging trends in fitness and build industry-first products from scratch. Your role will involve deeply understanding user needs and wants and solving them.

Key Responsibilitie s:

• Develop and execute a strategic roadmap for the new product development charter.
• Conduct in-depth market research and user analysis to identify customer needs, preferences, and trends, thereby informing product development and innovation.
• Rapid experimentation, hypothesis testing, and validation.
• Define and refine user personas leveraging insights to optimize customer journeys and enhance user engagement.
• Collaborate closely with cross-functional teams, including design, analytics, engineering, business, and operations, to create and implement omnichannel experiences.
• Establish performance metrics for product initiatives and track progress to ensure alignment with business objectives and subscriber growth targets.
• Innovate and iterate on product features and services.

Qualifications:

• A minimum of 3 years of experience in product management.
• A bachelor’s or master’s degree from a highly regarded institution (Tier 1 preferred).
• Strong quantitative skills with a proven track record of leveraging data to drive decision-making and product development.
• Demonstrated ability to define and articulate a product roadmap, including decision-making around UI/UX for all user interactions.
• Proactive and action-oriented mindset, thriving in environments that require high ownership and adaptability.
• Experience or interest in the fitness industry is a plus, particularly if you are familiar with the gym culture and market dynamics.