Product Marketing Executive

Responsible for developing and executing marketing strategies for genetic testing products, molecular diagnostics, and genomics solutions. Works closely with sales, R&D, and clinical teams to create product positioning, marketing collateral, and launch plans. Conducts market research, competitor analysis, and drives campaigns to increase product adoption among clinicians, hospitals, and labs.

2. Key Responsibilities

• Develop product positioning, value propositions, and go-to-market plans for genetic products.
• Manage product lifecycle, pricing, customer insights, and clinical use-case marketing.
• Coordinate with R&D for new product launches and technical updates.
• Create marketing content: brochures, presentations, KOL decks, digital campaigns.
• Conduct market trends analysis and competitor benchmarking in genomics & molecular diagnostics.
• Train sales teams on genetic products and scientific advantages.
• Support conferences, CME programs, scientific events, and customer engagement.

3. Required Skills

• Strong understanding of genetics, genomics, molecular biology, or life sciences.
• Product marketing, scientific communication, and campaign planning.
• Market research & competitor analysis.
• Presentation, cross-functional coordination, and technical content creation.
• Experience with genetic testing/diagnostics industry preferred.

Job Type: Full-time

Pay: ₹35,000.00 - ₹42,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• Somajiguda, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Have you worked with molecular diagnostics or genetic products before? If yes, which ones?
• Have you conducted market research or competitor analysis in the diagnostics/genomics sector?
• What is your current CTC and expected CTC and Notice Period ?
• Are you comfortable for Product Marketing for Genetics ?
• are you comfortable for Somajiguda Hyderabad ?

Work Location: In person