Product Marketing Manager

SAP’s Customer Experience (CX) organization is seeking a dynamic Product Marketing Manager to support the launch and growth of our innovative marketing and engagement solutions. This role is pivotal in driving go-to-market (GTM) execution, ensuring launch readiness, and enabling cross-functional collaboration for new and evolving products within the SAP CX portfolio.

About the Role:

The ideal candidate demonstrates strong GTM discipline, exceptional collaboration skills, and a passion for translating complex product value into compelling stories that drive adoption, usage, and market impact.

Key Responsibilities:

• Go-to-Market Planning & Execution: Support the planning, execution, and optimization of go-to-market initiatives and product launches across SAP’s marketing and engagement solutions.
• Strategic Positioning & Messaging: Partner with other product marketers to develop impactful positioning, messaging, and enablement content for new releases, campaigns, and global field activation.
• Content Creation & Management: Contribute to the creation and continuous maintenance of high-quality internal and external content, including website copy, launch guides, product collateral, and thought leadership pieces.
• Cross-Functional Collaboration: Coordinate cross-functionally with Product Management, Demand Generation, Sales, and SAP CX Product Marketing to ensure alignment across all launch and lifecycle programs.
• Sales & Partner Enablement: Assist in building and distributing effective sales and partner enablement materials, such as presentations, solution briefs, and videos, to drive business growth.
• Adoption & Engagement Programs: Support adoption and release marketing programs aimed at driving awareness, engagement, and usage of key product capabilities.
• Project Management: Provide project management and organizational support across GTM workstreams, customer storytelling initiatives, and integrated campaign activation.
• Event Management: Support event preparation and execution for major industry and SAP events, ensuring flawless brand representation.

Skills and Qualifications:

• Experience: 3–5 years of relevant experience in product marketing, go-to-market (GTM), or field enablement roles, ideally within B2B SaaS or Customer Experience (CX) technology.
• Communication Skills: Strong written and verbal communication skills, with the ability to simplify and articulate complex value propositions effectively.
• Organization & Proactivity: Highly organized, proactive, and comfortable managing multiple projects and stakeholders simultaneously.
• Cross-Functional Collaboration: Experience supporting cross-functional teams and contributing to GTM execution in a fast-paced, matrixed organization.
• Technical & Commercial Collaboration: Demonstrated ability to collaborate effectively with both technical and commercial teams, bridging the gap between product development and market needs.
• Attention to Detail: Keen attention to detail and a commitment to producing high-quality deliverables.
• Adaptability: Ability to thrive in a dynamic environment and adapt to changing priorities.
• Travel: Willingness to travel up to 10-15% for industry events, client meetings, and other business-related activities.

Why Join Us?

• Impactful Role: Play a critical role in shaping the success of SAP’s marketing and engagement solutions.
• Innovative Culture: Work in a collaborative, inclusive environment that values innovation and continuous learning.
• Career Growth: Opportunities for professional development and growth within a leading global technology company.

If you are passionate about driving product success, thrive in a dynamic, collaborative environment, we encourage you to apply. Join SAP and be part of transforming the customer experience landscape!