Product Marketing Manager

Role: Product Marketing Manager

Location: Abu Dhabi

About the job you are considering

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Your Role

We are seeking a strategic and technically-minded AI Product Marketing Manager to lead the go-to-market strategy for our innovative AI-powered products. The ideal candidate will be a bridge between our product, engineering, and business / ADGEs teams, with a deep understanding of the AI/ML landscape and the ability to translate complex technical features into compelling, user-centric value propositions. You will be responsible for defining our target market, crafting powerful messaging, and executing successful product launches to drive adoption.

Your Skills and Experience

• Market and Competitive Intelligence: Become the expert on our target user personas, and the competitive landscape. Use AI-powered tools and traditional methods to conduct in-depth market research and competitive landscape analysis to inform product, marketing and GTM strategy.
• Product Positioning and Messaging: Develop and refine clear, differentiated product positioning and messaging that resonates with our target audience. You will be the voice of our products, creating a compelling narrative that highlights how our AI solutions solve real-world problems.
• Go-to-Market (GTM) Strategy: Own the end-to-end GTM strategy for new AI product launches and feature releases. This includes planning, coordinating with cross-functional teams (product, engineering, DGE WOG, ADGEs), and executing launch plans to ensure a successful adoption.
• Content and Collateral Creation: Lead the creation of engaging and persuasive marketing content, including website copy, blog posts, case studies, white papers, and webinars, that educate the users on the benefits of our AI products.
• Performance Analysis: Track and analyze the performance of marketing campaigns and product launches using key metrics. Use data and insights to optimize strategies, demonstrate ROI, and inform future decisions.
• Strategic Collaboration: Work closely with product team to influence the product roadmap based on user needs and feedback. Collaborate with the broader teams to execute integrated campaigns.
• Qualifications
• Experience: Relevant experience in product marketing, with at least some years in a market-facing role for B2B enterprise software or SaaS products. Proven experience with AI/ML products is a strong plus.
• Technical Acumen: Foundational knowledge of artificial intelligence, machine learning, and data science concepts (e.g., model training, data pipelines, NLP, computer vision, GenAI). You do not need to be an engineer, but you must be able to understand and communicate the technical capabilities and limitations of AI products.
• Marketing Expertise: Deep understanding of product marketing principles, including market research, positioning, messaging, and go-to-market strategy.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to translate complex technical information into clear, compelling, and concise content for a variety of audiences.
• Analytical Skills: Strong analytical and data-driven mindset. You should be comfortable with using data to make informed decisions and measure the effectiveness of your work.
• Collaboration: A natural collaborator who can work effectively with diverse, cross-functional teams and build strong relationships with stakeholders.
• Education
• Bachelor's degree in marketing, business, or a related field.
• Relevant certifications in product marketing, AI, or technical product management.

Why you should consider Capgemini

Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. When you join Capgemini, you’ll join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. We find new ways technology can help us reimagine what’s possible. It’s why, together, we seek out opportunities that will transform the world’s leading businesses, and it’s how you’ll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge, and always pushing yourself to do better, you’ll build the skills you want. You’ll use your skills to help our clients leverage technology to innovate and grow their business. So, it might not always be easy, but making the world a better place rarely is.

About Capgemini

1. Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

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