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Product Marketing Manager (Clarity Electromagnetic)
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At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Product Marketing Manager, Clarity EM Products
This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for our Clarity electromagnetic (EM) product line. This role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts and execute successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future.
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Key Responsibilities
Cross-Functional Strategy & Product Definition
- Customer & Requirements Translation: Work closely with leading-edge customers to discuss technical requirements in depth and translate those needs to R&D with clear Return on Investment (ROI) justifications.
- Market & Competitive Analysis: Work closely with Sales and Application Engineers to identify growth opportunities, competitive threats, and technology gaps. Advise account teams on product positioning and engagement strategies.
- Product Ownership Track: Work closely with product teams (marketing, R&D, and sales) with the ability to step in to Product Ownership in the near future, encompassing decisions on packaging and pricing.
Go-to-Market & Content Execution
- Collateral Development: Create sales tools and collateral to better communicate product capabilities and value propositions, including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
- External Representation: Work closely with corporate marketing to define communication plans, develop marketing content for press releases, websites, and tradeshows. Assist and represent the company at industry tradeshows and conferences.
- Launch Leadership: Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.
Market Intelligence & Influence
- Market Research: Conduct continuous market research to determine emerging trends, market needs, and customer requirements.
- Customer Advocacy: Ensure the right customers are getting the right message through the right channels, and represent the customer’s voice in marketing strategy discussions and decisions.
- Team Collaboration: Collaborate with and influence internal teams, and synthesize product information, broader industry trends, competitive positioning, and regional considerations.
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Required Qualifications
Education & Experience
- Technical Background: Bachelor’s degree in a technical field (BSEE is highly preferred), 5+ years of relevant industry experience.
- Technical Domain Experience: 5+ years (with a BSEE) and industry experience in high-speed/high-frequency electromagnetic analysis.
- Electronic Design Flow: Solid understanding of the electronic design flow from specification to tape-out and measurement.
- System Knowledge: Must have comparative knowledge of electronic product creation from the chip out through the complete system (package/board/module/enclosure) design.
- Expert Level Skill with; Clarity, Sigrity, Celsius
- Intermediate Level Skill; Allegro/APD and Virtuoso
Skills & Aptitudes
- Customer Interface: Track record of interfacing with customers in pre-sales activities.
- Leadership & Influence: Proven ability to lead cross-functional initiatives, work effectively, and establish credibility with R&D, management, product engineering, and sales.
- Communication: Outstanding analytical skills with attention to detail, and strong verbal, written communication, and presentation skills.
- Project Management: Proven ability to manage multiple projects, meet deadlines, and thrive in a fast-paced, multi-project, fluid environment.
- Experience as a Product or Technical Marketing Manager is a significant plus.
The annual salary range for Massachusetts is $117,600 to $218,400. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
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