Product Marketing Specialist

Product Marketing Specialist / Senior Officer – Product Marketing

The Product Market Management team will be responsible for product performance, lifecycle management, and product launches. In this role, you will support the launch and promotion of innovative products through strategic campaigns, market differentiation, and continuous feedback gathering. You will also create engaging marketing content and enable the sales team with the knowledge and tools needed to drive opportunity conversion

Your job:

Product Launch and Campaign Management :

• Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
• Differentiate our products from competitors through effective marketing strategies

Continuous Awareness Initiatives:

• Initiate and manage ongoing awareness campaigns to highlight product features and benefits.

Market Potential Identification:

• Conduct market research to identify potential segments, customers, and applications
• Analyze market trends to enhance product positioning.
• Develop and implement strategies to increase market penetration and product adoption.

Marketing Content Creation:

• Create engaging marketing content for effective communication and promotion across digital and traditional media channels

Feedback and Competitive Analysis:

• Capture and analyze market feedback to inform product improvements and enhancements.
• Conduct competitive analysis to understand market positioning and identify opportunities

Volume Forecasting and Support:

• Forecast product volumes and support a quick ramp-up in production as needed

Sales Enablement:

• Develop product knowledge resources, argumentation, and guide the sales team
• Support the sales team in identifying and converting potential opportunities
• Maintain a balance between supporting the sales team while challenging them to achieve higher performance

Our requirements:

• 3-6 years of overall experience
• Experience in product management/ sales/ marketing / business development.
• Bachelors degree in Mechanical Engineering / Industrial Engineering / Related.
• Industrial Automation background is preferred.
• Strong analytical skills.
• Excellent communication and presentation skills.
• Proficient in creating marketing content for various media channels.
• Ability to work collaboratively with sales teams and other departments.
• Willing to travel across India.