Product Strategy Director, Customer Data Platform

Role Title: Director, Product Management – Customer Data Platform

As a Product Director in Evernorth’s Digital team, you will be responsible for helping to build the strategy, define requirements, and drive execution for the platform capabilities that power Evernorth’s Customer Data Platform (CDP). This is a running platform with active customers. Your mandate is to increase reliability, adoption, and ROI; simplify the landscape by assessing overlapping and legacy assets; and make clear build/buy/retire decisions that reduce cost-to-serve and enable personalization at scale. This role will report into the Product Strategy Senior Director and includes managing all aspects of product management including strategy & roadmap development, research & analysis, and platform execution, enabling internal teams to safely ship compliant, data-driven interactions faster.

The right person for this role can solve complex problems, communicate solutions concisely and articulate clear vision to technical and non-technical groups. This individual will work closely with Product & Technology leadership, Research, Analytics, Clinical, and Development/Delivery teams, as well as key stakeholders in senior leadership to develop and deliver solutions that will differentiate Evernorth as a market leader. In support of strategic efforts, this individual will understand the strategy of all stakeholders and will partner with business leads and functional owners to accomplish core responsibilities.

Ultimately, this individual will not only help translate business objectives into a clear product roadmap and requirements, but also help define them and identify opportunities for Evernorth Digital.

How You’ll Make a Difference

As Director, Product Management - Customer Data Platform, you will set the pace for our future by defining and evolving the CDP vision and roadmap, ensuring alignment with enterprise digital strategy. You’ll lead the development and delivery of reusable, enterprise-wide capabilities that power personalization and omnichannel engagement across Email, SMS, IVR, Bot, and more.

Your role spans strategy and execution:

• Drive Product Vision & Roadmap: Manage roadmap development, prioritize initiatives, and communicate product strategy to key stakeholders.

• Translate Strategy into Action: Define business requirements and convert them into measurable product requirements, epics, and user stories with clear acceptance criteria.

• Enable Capability Development: Oversee design and delivery of platform-level features and enablers (e.g., LLMs, Content Management Systems, Enterprise Design Systems and 3rd Party Vendors) in partnership with engineering and architecture teams.

• Champion Governance & Compliance: Establish governance for data layers (AIE, Claims, PHI, Registration) and enforce secure, compliant activation and access controls.

• Collaborate Across the Enterprise: Engage executive stakeholders and cross-functional teams—marketing, analytics, operations—to ensure CDP capabilities meet business needs and drive adoption.

• Measure & Optimize: Define KPIs for capability utilization and business impact, monitor performance, and identify opportunities for enhancement.

• Evangelize & Enable: Support adoption through training, documentation, and close collaboration with customer-facing teams to articulate product positioning and benefits.

What We Expect From You

• Proven track record in conceiving and delivering digital products, ideally with experience in platforms and data products.

• Ability to oversee new product development from ideation through launch and ongoing optimization.

• Strategic thinker who anticipates trends and incorporates them into short- and long-term plans.

• Exceptional communication skills with experience engaging executive stakeholders.

• Data-driven mindset with experience in A/B testing and analytics implementation.

• Entrepreneurial spirit and ability to thrive in a fast-paced, dynamic environment.

• Comfortable working across multiple business units, including Product, Engineering, and Analytics.

• Strong leadership skills with emphasis on coaching and developing product talent.

Qualifications (Minimum)

• Minimum of a Bachelor’s degree and 7+ years in digital product management, including 5+ years managing other product managers.

• 5+ years leading platform products(data/MarTech/CDP/decisioning) with enterprise adoption at scale.

• Technical fluency across data and event architectures (cloud warehouse/lake, streaming/CDC, identity/consent) and observability (metrics, tracing, logs).

• Familiarity with CDP/engagement technologies (e.g., Redpoint, Adobe RTCDP/Journey Optimizer, Salesforce Marketing Cloud) and Snowflake/Databricks plus streaming frameworks.

Preferred Qualifications

• Ownership of APIs/SDKs with versioning/deprecation and compatibility management.

• Experience evaluating vendor/legacy stacks and driving consolidate/modernize/retire decisions with ROI and migration execution.

• Proven record improving developer experience and driving adoption (docs, samples, enablement) with measurable platform KPIs.