Public Relations Manager - MEA

Direct message the job poster from Cooler Master

About Cooler Master

Cooler Master is a global computer hardware manufacturer founded in 1992 in Taiwan. The company is known for its award-winning PC components, including cases, power supplies, cooling solutions, and accessories.

In addition to its retail product lines, Cooler Master also serves as an OEM partner to major technology brands worldwide. The company has grown steadily through a strong focus on innovation, design, and user-driven product development. Headquartered in Taipei, Cooler Master operates manufacturing facilities in China and maintains regional offices across the globe.

Role Overview

Own PR for Middle East & Africa (MEA) as a key pillar of our Go-To-Market (GTM) strategy. You'll lead regional PR initiatives for product launches and ongoing brand moments-translating technical engineering into compelling stories, managing press relationships, securing high-quality coverage, and coordinating with cross-functional marketing teams to ensure consistency and excellence in every execution.

Key Responsibilities

• Regional PR Ownership - Build and manage the MEA PR calendar, plan embargoes, align with global marketing timelines, and ensure on-time delivery of all PR materials.
• Media Relations - Develop and maintain strong relationships with local and regional tech media, reviewers, and lifestyle outlets; expand coverage across Arabic- and English-language publications.
• Media Briefings & Launch Events - Host online or in-person press briefings, prepare spokespeople, manage event logistics, and secure impactful post-event coverage.
• Product Launch Support - Collaborate with Product Marketing to localize press materials, fact sheets, and Q&A content; ensure regional accuracy and clarity.
• Sample Program Management - Allocate, track, and collect review samples; coordinate accessories and firmware updates; close the loop after reviews.
• Partnership PR - Coordinate joint PR moments with channel partners, retailers, or tech alliances; align assets and messaging.
• Monitoring & Reporting - Track and analyze coverage results, measure share of voice and review quality, and report outcomes to regional and global stakeholders.
• Compliance & Standards - Ensure embargo discipline, NDA adherence, and proper content usage rights across all communications.

Qualifications

• Education: Bachelor's or Master's degree in Communications, Journalism, Marketing, or a related field.
• Experience: 5-8+ years in technology or gaming PR within MEA markets, with proven experience executing launch campaigns and managing media relationships.
• Media & Domain Knowledge:
• Active network within MEA tech and gaming media.
• Familiarity with PC components (cases, cooling, PSUs).
• Execution Skills:
• Skilled at planning PR calendars, coordinating embargoes, and running end-to-end sample programs.
• Experience hosting briefings and managing media tours or launch events.
• Measurement & Reporting: Ability to measure impact using KPIs such as share of voice, coverage reach, and review quality.
• Language: Fluent in English; Arabic or French proficiency is a plus.

Who You Are

• self-starter with strong ownership and a collaborative mindset.
• Excellent storyteller who can simplify technical content for diverse audiences.
• Relationship-driven and culturally agile, able to connect with media and partners across different markets.
• Detail-oriented and organized, capable of managing multiple launches and tight timelines.