Regional Manager - MBR - Eyecare

Job Requirements

Regional Manager – MBR (Trade) – West

Role Purpose:

Drive sales and achieve profitability targets for Titan Eyewear by managing distributor and dealer networks in the assigned region, ensuring high-quality service to trade partners and customers.

Key Responsibilities

Sales Planning & Execution

• Develop and implement trade sales strategies and annual business plans for the region.
• Set and monitor sales targets for distributors and dealers.
• Analyze market potential and identify opportunities for growth.

Business Performance Review

• Track financial performance against targets.
• Identify underperforming areas and implement corrective actions.
• Regularly review and report on trade channel performance.

Network Expansion

• Approve and oversee expansion into new markets and renovation of existing trade outlets.
• Evaluate ROI for new distributor/dealer appointments.
• Ensure execution of expansion plans as per targets.

Trade Marketing

• Develop and approve trade marketing plans and budgets.
• Support dealers/distributors with marketing activities, promotions, and visual merchandising.
• Monitor effectiveness of trade marketing initiatives.

Trade Operations

• Approve interventions to support dealers/distributors (e.g., stock realignment, local events).
• Ensure smooth rollout of trade schemes and incentives.
• Resolve customer complaints in coordination with relevant teams.

People Management

• Lead a team of 7–8 Sales Officers (SOs) in the region.
• Mentor and develop the trade sales team.
• Identify training needs and coordinate with HR for execution.
• Support recruitment and succession planning for key trade roles

Work Experience

Key Skills & Experience

• 8–10 years of relevant experience in trade/channel sales, including at least 4 years in territory management.
• Experience in leading a team, with 7–8 Sales Officers reporting directly.
• Strong business acumen, analytical ability, and stakeholder management.
• Customer-centric, results-driven, and effective at building relationships.