Resource Development & Marketing Manager

TITLE: Resource Development and Marketing Manager

REPORT TO: Executive Director

Role:

Responsible for providing strong, innovative and collaborative leadership in developing and maintaining financial resources, including the annual campaign and specific development programs. Serves as the lead staff for several teams, including, but not limited to Campaign and Kick-Off Committees. This position’s strongest year-round focus is fundraising, followed by marketing responsibilities.

Performance expectations:

· Takes the lead and ownership of creating strategies for the Annual Campaign

· Builds new and maintains relationships with local businesses, groups, and stakeholders, and provides opportunities for engagement that fit their unique missions and abilities.

· Coordinates special events and all fundraising efforts, to increase the visibility of United Way of Greater Oswego County in the community.

· Directs volunteer leadership, cultivation, recruitment and training, especially in working with the Campaign Committee and Company Coordinators.

· Preparation of reports and other materials designed to educate and engage volunteers and staff about campaign programs and procedures.

· Analyzes markets to identify areas of opportunity and community potential.

· Represents United Way of Greater Oswego County at various community events as required, and speaks on behalf of United Way of Greater Oswego County.

· Assists with the completion of special assignments and projects as assigned.

· Directs the communication strategies, including development and implementation of strategies and goals for identifying, soliciting and cultivating long-term relationships with United Way of Greater Oswego County’s stakeholders.

· Directs and supports the development of press releases, flyers, brochures and graphics to promote special events and Annual Campaign outreach.

· Coordinates production and delivery of materials with printer.

· Oversees United Way social media accounts, including Facebook, X (formerly Twitter) Instagram and our website, and develops content for all platforms to strengthen the organization’s brand and build awareness of its mission and programs.

Experience in fundraising, sales or customer service. Must demonstrate a dynamic and outgoing quality trait. Experience working in a non-profit environment. Excellent oral and written communications skills are a must. Strong time/project management and people skills required, to include being a self-starter and independant thinker. Must have basic understanding of a personal computer and related application software, Canva, Microsoft Suite, as well as knowledge of PC networks and CRM software and website management. College degree or equivelant years of experience required.

In addition, all United Way employees are expected to promote teamwork and an atmosphere of cooperation and support.

The statements contained in this position description are intended to describe the general routine and level of work of the position of Resource Development and Marketing Manager. They are not intended to be an exhaustive list of all responsibilities, duties or skills required by the position. All United Way employees will be expected to perform other duties as assigned.

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person