Sales Coordinator

Role Purpose:

The sales Coordinator is responsible for overseeing the daily movement of products from primary to secondary warehouses, ensuring accurate short-term demand planning and efficient SKU-level van loading. This role is essential to maintaining product availability, reducing wastage, and driving operational excellence across both fresh and long-life dairy categories.

Key Responsibilities:

1. Dispatch & Order Management:

• Plan and manage daily dispatch orders from primary to secondary warehouses based on forecast and sales trends.
• Validate and monitor stock movements to ensure timely replenishment of secondary warehouses.
• Maintain accurate records of dispatched quantities versus actual sales.

2. Short-Term Demand Planning:

• Analyze daily sales data to forecast short-term requirements for fresh and long-life products.
• Coordinate with production and supply chain teams to align dispatch plans with demand.
• Track near-expiry products and implement proactive measures to reduce wastage.

3. Van Loading & Quality Control:

• Ensure vans are loaded accurately by SKU according to the daily route plan.
• Monitor van stock levels to prevent out-of-stock situations during delivery.
• Conduct checks to minimize unsold stock and control wastage.

4. Reporting & Performance Tracking:

• Prepare daily reports on:
• Sales vs. forecast accuracy
• Van loading accuracy
• Van out-of-stock incidents
• Wastage and unsold stock control
• Near-expiry tracking
• Share insights with sales and commercial excellence teams for continuous improvement.

5. Cross-Functional Collaboration:

• Work closely with logistics, warehouse, and sales teams to ensure smooth operations.
• Escalate issues promptly and propose corrective actions.

Qualifications & Skills:

• Bachelor’s degree in business, Supply Chain, or related field.
• 1–3 years of experience in FMCG (preferably Dairy) in dispatch planning or sales coordination or Orders management.
• Strong analytical and reporting skills; proficiency in MS Excel and ERP systems (SAP preferred).
• Excellent organizational and communication skills.
• Ability to work under pressure and manage multiple priorities.