Sales dispatch coordinator

JOB OVERVIEW — Field Appointment Dispatcher / Sales Operations Coordinator

Proper Roofing Inc., a fast-growing roofing and home improvement company in South Florida, is seeking a highly organized, detail-oriented, and proactive Field Appointment Dispatcher / Sales Operations Coordinator.

This position plays a critical role in managing the flow of appointments to our sales team in the field, monitoring telemarketer performance, evaluating lead sources, and ensuring high-quality standards through call review and reporting.

The ideal candidate is someone who thrives in a fast-paced environment, communicates clearly, solves problems quickly, and is comfortable working with data, CRM systems, and call quality tools.

KEY DUTIES & RESPONSIBILITIES

1. Appointment Assignment & Dispatching

• Assign sales appointments to field sales representatives based on location, availability, and performance.
• Manage real-time scheduling changes, cancellations, and reassignment of appointments.
• Ensure sales reps have full calendars and optimized routes daily.
• Maintain and update the CRM with all scheduled appointments.

2. Telemarketer & Call Center Performance Monitoring

• Track daily, weekly, and monthly telemarketer performance.
• Monitor KPIs such as calls made, contacts, conversions, and appointments set.
• Provide coaching feedback and performance notes to managers.
• Identify underperforming agents and trends that affect appointment quality.

3. Lead Source Evaluation

• Monitor all incoming lead sources (HercuLeads, Online Appointments, Google Guaranteed, etc.).
• Track lead volume, cost, show rate, and closing rate.
• Identify high-performing and low-performing sources.
• Prepare daily/weekly reports for management outlining ROI and trends.
• Recommend adjustments based on performance data.

4. Call Quality Control

• Listen to recorded calls from telemarketers and appointment setters.
• Score calls for quality, professionalism, accuracy, and compliance.
• Identify issues such as poor scripting, misinformation, or missed opportunities.
• Provide actionable feedback to improve call quality and customer experience.

5. Reporting & Communication

• Create and maintain daily and weekly performance dashboards for sales reps, telemarketers, and lead sources.
• Communicate updates, changes, and performance insights to the management team.
• Work closely with Sales Manager, Call Center Manager, and Operations staff to improve efficiency.

6. General Duties

• Maintain organization in the scheduling and dispatch system.
• Assist in improving scripts, scheduling strategies, and dispatching policies.
• Document all key performance indicators (KPIs) and maintain accurate records.
• Participate in weekly performance review meetings.

QUALIFICATIONS

• Experience in scheduling, dispatching, call center, or sales operations (preferred).
• Strong communication and multitasking abilities.
• Comfortable working with CRM platforms and call-tracking software.
• Analytical and data-driven mindset.
• Strong time-management and organizational skills.
• Ability to work in a fast-paced, results-oriented environment.

POSITION DETAILS

• Full-time, in-office position
• Monday–Friday (weekends optional depending on volume)
• Competitive pay + performance bonuses
• Fast-growing company with strong internal promotion opportunities

Job Type: Full-time

Pay: $23.89 - $28.77 per hour

Expected hours: 40 per week

Work Location: In person