Sales Manager - Groups & MICE

Job Description

How does your working day look like

• Develop and implement strategic sales plans to achieve revenue targets for MICE & Groupssegments.
• Conduct market research to identify trends, competitor offerings, and potential business opportunities within the MICE & Groupsmarkets.
• Handle all incoming group and event enquiries (rooms and / or catering), ensuring timely responses and personalized proposals in line with brand standards.
• Build and maintain strong relationships with corporate clients, travel agencies, event planners, and other stakeholders to promote the hotel's offerings.
• Prepare accurate and competitive quotations tailored to client needs, working in alignment with Revenue guidelines.
• Negotiate pricing, terms, and conditions with clients to maximize revenue and ensure client satisfaction.
• Prepare and issue group contracts, ensuring all terms are in line with hotel policy and revenue strategy.
• Actively follow up on all leads to maximize conversion rates, using sales techniques and understanding of market trends.
• Maintain updated client records and enquiry details in the CRM (e.g., Opera, Delphi), ensuring accuracy in reporting and forecasting.
• Organize and participate in sales events, trade shows, and promotional activities to increase brand awareness and attract potential clients.
• Coordinate with Revenue, Reservations, Events Planning, and Operations to ensure feasibility, availability, and smooth delivery.
• Maintain accurate records of sales activities, forecasts, and market analysis. Provide regular reports to the Director of Sales / Assistant Director of Sales on performance metrics.
• Mentor and train junior sales staff as needed, fostering a collaborative and high-performing sales culture.
• Delegate follow-up tasks, rooming list updates, commission checks, and reconciliation coordination to the Groups Coordinator to streamline operations and focus on conversion.
• Support the Sales team in post-event feedback collection and relationship nurturing for repeat business.

Qualifications

Your personality counts more than your CV

• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field.
• Minimum of 5 years of sales experience in the hospitality industry, with a focus on MICEand leisure.
• Ability to prioritize and respond quickly to multiple enquiries.
• Detail-oriented with strong organizational skills.
• Confident in pricing, negotiation, and upselling.
• Proficient in Microsoft Office and sales platforms (Opera, Delphi, Salesforce, etc.).
• Proven track record of achieving sales targets and driving revenue growth.
• Excellent interpersonal, communication, and negotiation skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office Suite and hotel property management systems.
• Ability to travel as needed for client meetings and industry events.

Additional Information

What's in it for you

• Get to know all the other 25hours hotels and stay ten nights a year for free as an employee!
• Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
• Benefit from great offers from our numerous cooperation partners
• Be part of our hilarious staff parties and much more