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brand marketing activation assistant analyst

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo is a leading name in North Africa&rsquo;s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
 
 
 
 Guiding Vision and Regional Impact
 
 
 
 PepsiCo&rsquo;s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
 
 
 
 Empowering Our People and Communities
 
 
 
 Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
 
 
 
 Diversity and Inclusion Commitment
 
 
 
 PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Leads full Category priorities implementation &amp; operational work :
 </li>
 <ul>
 <li>
 Responsible for implementing Marketing activities to strengthen Brand Power
 </li>
 <li>
 SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
 </li>
 <li>
 Packaging Finalization with agencies &amp; suppliers
 </li>
 <li>
 Development &amp; implementation key of promotions mechanics
 </li>
 <li>
 Suppliers &amp; agencies front face &amp; key contact person
 </li>
 <li>
 Responsible for leading teams through brand operational processes to deliver strong results
 </li>
 <li>
 Financial process custodian (PO creations &amp; management lead)
 </li>
 <li>
 Manages procurement and payment activities for the brand.
 </li>
 </ul>
 <li>
 Considers the impact of local regulations and nutrition guidelines on the brand:
 </li>
 <ul>
 <li>
 Contracts development &amp; finalization with legal &amp; function admin
 </li>
 </ul>
 <li>
 Develops and updates the Target Consumer Portrait:
 </li>
 <ul>
 <li>
 Executes consumer immersions and other relevant insighting exercises.
 </li>
 <li>
 Responsible for monitoring performance on consumer &amp; shopper preferences, and generating actions to maintain or improve brand Preference
 </li>
 </ul>
 <li>
 Manages end-to-end development of communication plan from Opportunity, to the Brief, to Campaign Planning and Execution, and to Post-evals and ensures timely execution off all stages.
 </li>
 <li>
 Consistent successful application of the "Create Engaging Brand Experiences Winning Actions"
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 FMCG, Telecom or Agency 1-2 years of experience.
 </li>
 <li>
 Strong command of brand management is a must.
 </li>
 <li>
 Bachelor degree in business administration
 </li>
 <li>
 Participated in social and community activities
 </li>
 <li>
 Flexibility
 </li>
 <li>
 Solid Character
 </li>
 <li>
 Creative
 </li>
 <li>
 Problem solving skills
 </li>
 </ul>
</div>

Brand Marketing & Activation Assistant Analyst

adidas

<div>
 
 Purpose &amp; Overall Relevance For The Organization
 
 
 
 Responsible for the development and implementation of Al Ahly, FAF &amp; Individual Partners strategies. Work across functions and categories to develop, manage and execute plans designed to grow sports in NA through identifying new partners. Manage Al Ahly, FAF &amp; athletes&rsquo; relationship on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on NA&acute;s sports.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Position and leverage adidas with the best symbols and programs in North Africa to grow the market share in country.
 </li>
 <li>
 Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with Al Ahly, FAF &amp; athletes on a day-to-day basis. Coordinate VIK delivery, sponsors &amp; logos on kits, on time payments, ensure we use all our benefits of Al Ahly, FAF &amp; athletes&rsquo; contract, travel with Al Ahly &amp; FAF, network with sporting &amp; marketing areas, etc.
 </li>
 <li>
 Work as the key interface between Al Ahly, FAF &amp; athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
 </li>
 <li>
 Develop, manage, and execute activation plans for strategic Al Ahly, FAF &amp; athletes product launches and identified moments that will strengthen relationships and grow business.
 </li>
 <li>
 Strengthen and maintain adidas reputation and build long-term partnerships with partners at all levels.
 </li>
 <li>
 Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers.
 </li>
 <li>
 Ensure team members are maximizing revenue streams with Al Ahly, FAF &amp; athletes.
 </li>
 <li>
 Manage the detailed budget of Al Ahly, FAF &amp; athletes.
 </li>
 <li>
 Take part in promotional appearances of adidas contracted players/athletes, meet and brief adidas contracted assets for promotional appearances.
 </li>
 <li>
 Comply with CAF procedures and P&amp;L construction for new assets or renewals according to sport marketing strategy.
 
 
 </li>
 </ul>
 
 KPI&rsquo;s
 
 
 
 <ul>
 <li>
 MWB compliance, Control &amp; Savings.
 </li>
 <li>
 Responsible for Partner Activation - Al Ahly, FAF &amp; athletes.
 </li>
 <li>
 Top Clubs &amp; Feds shoe count &amp; current pack
 </li>
 <li>
 Attack Plan effectiveness (% vs Plan)
 </li>
 <li>
 Feds &amp; Clubs (% of benefits from contract activated vs Contract)
 </li>
 <li>
 Al Ahly &amp; FAF P&amp;L and Growth of Performance Categories Market Share within EMC.
 </li>
 <li>
 Partner satisfaction
 </li>
 <li>
 Demand Promo: responsible for all VIK process
 </li>
 <li>
 Compliance (CAFs, Budget deviation, expenses, others)
 </li>
 <li>
 Leadership, New Ideas &amp; Projects
 
 
 </li>
 </ul>
 
 Key Relationships
 
 
 
 <ul>
 <li>
 Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF &amp; Football athletes).
 
 
 </li>
 </ul>
 
 Knowledge, Experience And Capabilities
 
 
 
 <ul>
 <li>
 Extensive knowledge of football, running, training and North Africa sporting landscape.
 </li>
 <li>
 Ability to build and maintain relationships.
 </li>
 <li>
 Ability to network, influence and utilize internal and external resources.
 </li>
 <li>
 Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
 </li>
 <li>
 Good oral, written, and presentation communication skills in both English and Arabic, French as a plus.
 
 
 </li>
 </ul>
 
 Required Education And Experience / Minimum Qualifications
 
 
 
 <ul>
 <li>
 University degree in business, ideally with sport industry, marketing and sales focus.
 </li>
 <li>
 Ideally a sports-related master's degree
 </li>
 <li>
 Minimum 6 years of Brand and Sports Marketing Experience with an agency, sport partner or client- side consumer goods company.
 </li>
 <li>
 Fluent written and spoken Arabic &amp; English skills.
 
 
 </li>
 </ul>
 adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
</div>

Sports Marketing Manager EMC

Kerry

<div>
 
 Requisition ID 61533
 
 
 Position Type FT Permanent
 
 
 Workplace Arrangement
 
 
 
 
 About Kerry
 
 
 
 
 About the role
 
 
 
 As a Marketing Specialist, you will support the Head of Marketing and the Country Commercial Manager, focusing on the Egyptian market in the Foodservice channel. You will be responsible for operationalizing the marketing strategy, activating in the market, launching new SKU&rsquo;s to the local portfolio, gathering customer insights, preparing presentations, and working on key projects. The role will focus, but not limited to, on the DaVinci Gourmet (DVG) brand. This global brand is a key driver of growth, and the role offers a unique opportunity to gain hands-on experience in a dynamic and fast-paced environment.
 
 
 
 Key responsibilities
 
 
 
 <ul>
 <li>
 &emsp;&emsp;Support Profitable Growth Assist in delivering profitable growth and financial performance within the channel and region.
 </li>
 <li>
 &emsp;&emsp;Brand and Customer Marketing Activities Run localised brand marketing activities, including marketing activation, tradeshows, customer engagements and product launches.
 </li>
 <li>
 &emsp;&emsp;Commercial Support Work collaboratively with the Country Commercial team, supporting them with relevant marketing and promotional activities.
 </li>
 <li>
 &emsp;&emsp;Event Management Manage local activation and customer engagement calendars.
 </li>
 <li>
 &emsp;&emsp;Management of Global Brand Guidelines and Practices Ensure adherence to global brand guidelines and standards
 </li>
 <li>
 &emsp;&emsp;Content Localization Tailor content from global and regional teams to ensure local relevance.
 </li>
 <li>
 &emsp;&emsp;Market Analysis Identify local trends and consumer needs to provide insightful and impactful strategic recommendations.
 </li>
 <li>
 &emsp;&emsp;Success Stories Build and communicate new wins and success stories
 </li>
 <li>
 &emsp;&emsp;Budget Management Manage the brand marketing spend to ensure activations are delivered within the agreed spend.
 </li>
 <li>
 &emsp;&emsp;Cross-functional Collaboration Work collaboratively with Sales, Business Development, and R&amp;D teams to drive impactful and successful engagement with key customers.
 
 
 </li>
 </ul>
 
 Qualifications and skills
 
 
 
 <ul>
 <li>
 &emsp;&emsp;Education Bachelor&rsquo;s Degree in Marketing, Business, or a related field, with up to 2 years of experience.
 </li>
 <li>
 &emsp;&emsp;B2B marketing experience, preferably in the food, beverage, ingredients, or adjacent industries would be an advantage
 </li>
 <li>
 &emsp;&emsp;Communication Skills Excellent communication skills, both written and verbal with fluency in English and Arabic.
 </li>
 <li>
 &emsp;&emsp;Project Management Effectively leads initiatives, managing multiple projects, deadlines, and internal &amp; external stakeholders.
 </li>
 <li>
 &emsp;&emsp;Proactive and Results-Driven Demonstrates a proactive approach and a results-driven mindset.
 </li>
 <li>
 &emsp;&emsp;Analytical Skills Strong capability in applying quantitative and qualitative analysis methodologies, interpreting and presenting findings clearly and concisely, including the creation and use of tables, charts, and graphics.
 </li>
 <li>
 &emsp;&emsp;Team Collaboration Works collaboratively in a cross-functional team environment.
 </li>
 <li>
 &emsp;&emsp;Positive Attitude Demonstrates a &lsquo;can do&rsquo; attitude and a willingness to learn and grow .
 
 
 </li>
 </ul>
 Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a &ldquo;starter kit,&rdquo; investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.
 
 
 
 Recruiter
 
 
 
 
 Posting Type
 
 LI
 
 
</div>

Marketing Specialist

ESAL

<div>
 
 
 Job Title: Regional Marketing Manager &ndash; MEA
 
 
 
 
 Location:
 
 Cairo, Egypt
 
 
 
 Employment Type:
 
 Full-time
 
 
 
 Seniority Level:
 
 Manager / Senior Manager
 
 
 
 Industry:
 
 Toys, Sports, Houseware, Trading, Distribution, Consumer Goods
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a
 
 strong, strategic, and execution-driven Regional Marketing Manager
 
 who will lead the full marketing function for all our categories:
 
 Toys, Sports, Houseware, and CPG
 
 across the Middle East &amp; Africa region.
 
 
 This is not a routine marketing role.
 
 
 We need someone who understands
 
 brand building, trade marketing, product launches, channel strategy, campaign execution, and retailer activation
 
 &mdash; and who can manage the full marketing cycle from concept to shelf.
 
 
 You will lead regional marketing strategy, coordinate with global licensors, manage brand guidelines, execute campaigns, develop POSM, and work closely with commercial teams, retail partners, and design teams.
 
 
 You will also oversee digital marketing, content, e-commerce listings, and regional visibility across marketplaces.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Brand &amp; Category Leadership
 
 
 <ul>
 <li>
 Drive marketing strategy for all categories: Toys, Sports, Houseware, and CPG.
 </li>
 <li>
 Own brand positioning, messaging, seasonal calendars, and annual marketing plans.
 </li>
 <li>
 Develop launch strategies for new brands, product ranges, and private label collections.
 </li>
 </ul>
 
 
 
 
 
 Retail Marketing
 
 
 <ul>
 <li>
 Plan and execute regional retail activations, promotions, and in-store visibility.
 </li>
 <li>
 Create planograms, POSM, PDQs, FSDUs, and all merchandising materials.
 </li>
 <li>
 Work closely with GCC country teams to ensure consistent execution.
 </li>
 </ul>
 
 
 
 
 
 Digital &amp; E-Commerce Marketing
 
 
 <ul>
 <li>
 Oversee digital marketing strategy for the region (performance ads, social media, influencers).
 </li>
 <li>
 Lead content creation for e-commerce platforms (Noon, Amazon, Carrefour Online).
 </li>
 <li>
 Optimize listings, pricing promotions, and campaign performance.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Work directly with commercial, product development, sourcing, supply chain, and design departments.
 </li>
 <li>
 Support the Private Label department with branding, design, packaging, and launch planning.
 </li>
 <li>
 Strengthen visibility and brand presence at major regional retailers.
 </li>
 </ul>
 
 
 
 
 
 Planning &amp; Analytics
 
 
 <ul>
 <li>
 Build marketing budgets and track ROI on all campaigns.
 </li>
 <li>
 Analyze category trends, competitor movements, and consumer insights.
 </li>
 <li>
 Prepare weekly and monthly management reports on marketing performance.
 </li>
 </ul>
 
 
 
 
 
 Execution &amp; Delivery
 
 
 <ul>
 <li>
 Ensure timely roll-out of campaigns across all markets.
 </li>
 <li>
 Manage external partners: agencies, influencers, production houses, design teams.
 </li>
 <li>
 Ensure all campaigns follow high-quality standards and meet deadlines.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 5&ndash;10 years of experience in regional marketing roles (preferably FMCG/CPG, Toys, Retail, or Consumer Goods).
 </li>
 <li>
 Strong experience in both
 
 brand building and trade marketing
 
 .
 </li>
 <li>
 Ability to manage multiple categories and brands simultaneously.
 </li>
 <li>
 Proven track record launching products across GCC/MEA markets.
 </li>
 <li>
 Strong English communication skills
 </li>
 <li>
 Skilled in campaign planning, budgeting, merchandising, and digital marketing.
 </li>
 <li>
 Proficient in PowerPoint, Excel, and marketing project management tools.
 </li>
 <li>
 Experience working with retailers, and e-commerce marketplaces.
 </li>
 <li>
 Able to travel regionally for market visits, events, exhibitions, and retailer activations.
 </li>
 <li>
 Highly organized, creative, business-minded, and execution-focused.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A fast-paced, high-growth environment with exposure to leading global and regional brands.
 </li>
 <li>
 Hybrid working flexibility.
 </li>
 <li>
 Opportunity to build and shape regional marketing strategy for multiple growing categories.
 </li>
 <li>
 Work with a dynamic leadership team and cross-functional departments.
 </li>
 <li>
 Competitive compensation package with growth potential.
 </li>
 </ul>
 
 
</div>

Regional Marketing Manager (FMCG)

Hero

<div>
 
 
 The job description:
 
 
 
 We are looking for a highly motivated and data-driven Online Trade Marketing Specialist to join our Trade Marketing team. This role is crucial for driving visibility, traffic, and conversion for our portfolio of Natural Spreads, Healthy Snacks &amp; Baby Toddler Food products across all key online retailer platforms (e-retailers, pure-play marketplaces, and Quick Commerce).
 
 
 The ideal candidate will bridge the gap between our brand strategy and retailer execution, ensuring a best-in-class digital shopper experience that maximizes sales potential.
 
 
 
 Key Responsibilities
 
 
 
 
 1. E-retailer Activation and Strategy
 
 
 
 &bull;
 
 Campaign Execution:
 
 Plan, execute, and monitor online trade marketing campaigns and promotions (e.g., banner placement, sponsored product ads, loyalty programs) across major e-retail platforms
 
 
 &bull;
 
 Budget Management:
 
 Manage the online trade marketing budget, ensuring effective allocation of funds to maximize ROI and achieve monthly/quarterly sales targets.
 
 
 &bull;
 
 Digital Shelf Management:
 
 Ensure 100% compliance on the digital shelf, including correct product naming, accurate pricing, inventory visibility, and search ranking optimization.
 
 
 &bull;
 
 New Product Launches (NPD):
 
 Develop and implement online launch plans for new products, securing premium placement and promotional support across all relevant e-retail partners.
 
 
 &bull;
 
 Shopper Path Optimization:
 
 Analyze the online shopper journey and identify friction points, implementing solutions to improve click-through rates and conversion at the point of purchase.
 
 
 
 2. Content and Asset Management
 
 
 
 &bull;
 
 A+ Content/Enhanced Listings:
 
 Collaborate with the Brand Marketing team to create and deploy high-quality, conversion-optimized content (A+ content, imagery, videos, product descriptions) for all core SKUs.
 
 
 &bull;
 
 Search Engine Optimization (SEO/AMS):
 
 Optimize product listing content and use retailer-specific search marketing tools to improve organic and paid search rankings.
 
 
 &bull;
 
 Asset Governance:
 
 Ensure all digital assets comply with retailer specifications and brand guidelines, maintaining a centralized library for easy deployment.
 
 
 
 3. Performance Analysis and Reporting
 
 
 
 &bull;
 
 Data Insights:
 
 Track, analyze, and report on key e-commerce trade metrics (traffic, conversion rates, basket size, promotional uplift, profitability) using internal tools and retailer dashboards.
 
 
 &bull;
 
 Competitive Intelligence:
 
 Monitor competitor activities and promotional strategies on e-retailer sites, providing timely insights and recommendations for counter-strategies.
 
 
 &bull;
 
 Forecasting:
 
 Assist in promotional forecasting and demand planning based on past performance and planned activations.
 
 
 
 
 
 
 
 
 
 
 Required Qualifications
 
 
 
 &bull;
 
 Education:
 
 Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
 
 
 &bull;
 
 Experience
 
 : 2+ years of experience in Trade Marketing, Digital Marketing, or E-commerce, preferably within the FMCG industry.
 
 
 &bull;
 
 E-commerce Proficiency:
 
 Proven experience working directly with major e-retailer platforms
 
 
 &bull;
 
 Analytical Skills:
 
 Strong analytical capabilities, proficient in Excel and experienced with E-commerce analytics tools (e.g., PowerBI, Google Analytics, or retailer-specific data portals).
 
 
 &bull;
 
 Communication:
 
 Excellent written and verbal communication skills with the ability to influence cross-functional teams.
 
</div>

Trade Marketing Specialist

talabat

<div>
 talabat is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
 
 
 
 Job Description
 
 
 
 
 Role Summary
 
 
 
 The Assistant Manager Sales Operations oversees all operational workflows that support partner onboarding, go-live readiness, inventory management, and administrative account processes. The role ensures smooth execution, high-quality service delivery, and strong collaboration with Sales, Inside Sales, and Account Management teams.
 
 
 
 Key Responsibilities
 
 
 
 
 Team Leadership
 
 
 
 <ul>
 <li>
 Lead and develop four core teams: Onboarding, Restaurant Operations, Inventory Management and Admin Account Managers.
 </li>
 <li>
 Manage performance, KPIs, and SLA delivery across all regions.
 
 
 </li>
 </ul>
 
 Onboarding Operations
 
 
 
 <ul>
 <li>
 Ensure fast and accurate activation of new partners.
 </li>
 <li>
 Oversee training, credentials creation, tablet delivery, technical support, switches, and merges.
 
 
 </li>
 </ul>
 
 Restaurant Operations
 
 
 
 <ul>
 <li>
 Guarantee flawless partner go-live through QA calls, menu/content verification, test orders, and training validation.
 </li>
 <li>
 Improve NPS and activation quality.
 
 
 </li>
 </ul>
 
 Inventory Management
 
 
 
 <ul>
 <li>
 Manage tablet and SIM card stock, allocation, contracts, and GSM invoices.
 </li>
 <li>
 Oversee end-of-deal collection and reduce faulty stock issues.
 
 
 </li>
 </ul>
 
 Admin Account Management
 
 
 
 <ul>
 <li>
 Oversee administrative requests: replacements, terminations, new contracts, annexes, bank updates
 </li>
 <li>
 Support Account Managers teams with accurate and timely backend operations.
 
 
 </li>
 </ul>
 
 Operational Excellence
 
 
 
 <ul>
 <li>
 Standardize SOPs and centralize processes across markets.
 </li>
 <li>
 Lead improvement projects on vendor incubation, reachability, churn validation, price disparity
 </li>
 <li>
 Ensure strong cross-functional alignment with logistics, finance, sales, and training.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 5+ years of experience in Sales Ops, Vendor Ops, or similar.
 </li>
 <li>
 Strong people management skills with experience leading large teams.
 </li>
 <li>
 Excellent analytical, problem-solving, and process improvement capabilities.
 </li>
 <li>
 Ability to manage high-volume operations in a fast-paced environment.
 </li>
 </ul>
</div>

Assistant Manager Sales Operations

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428 brand marketing activation assistant analyst jobs IN Cairo

Brand Marketing & Activation Assistant Analyst

Sports Marketing Manager EMC

Marketing Specialist

Marketing Specialist

Regional Marketing Manager (FMCG)

Trade Marketing Specialist

Assistant Manager Sales Operations