senior seo analyst

seo analyst (independent contractor) Jobs in Boston

seo analyst (independent contractor)

director, seo + geo

jr seo strategist

director seo geo

Walker Sands

<div>We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example &ndash; she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.

Walker Sands is seeking a Director, SEO + GEO to lead client work for B2B companies and support the evolution and innovation of our SEO and GEO (Generative Engine Optimization) capabilities.

This role is responsible for driving strategic outcomes for a portfolio of medium to large clients while elevating the agency's broader digital marketing performance. The ideal candidate is a seasoned leader with a strong track record of success in SEO, content strategy, and integrated marketing who thrives on translating complex search challenges into actionable, revenue-driving solutions. Importantly, you have a perspective on how platforms like ChatGPT, Perplexity and Gemini are evolving search behaviors and strategies.
<h3 class="jobSectionHeader">
Key Responsibilities</h3>
<h4 class="jobSectionHeader">Strategic Leadership + Client Oversight</h4>
<ul><li>Serve as the strategic lead on SEO and GEO initiatives across key client accounts, setting vision, frameworks, and success metrics that align with business goals.</li>
<li>Lead high-level client conversations with enterprise company CMOs, VPs, and senior stakeholders, effectively articulating the role of SEO and GEO in broader enterprise marketing ecosystems.</li>
<li>Working collaboratively with senior agency leadership, support the evolution of the agency's approach to GEO and AI-influenced search trends, and identify opportunities to innovate and differentiate.</li>
<li>Collaborate with senior leaders across departments to integrate SEO and GEO into broader marketing programs (client services, paid, content, PR, demand gen, analytics).</li>
<li>Oversee the development and execution of sophisticated SEO and GEO strategies including technical audits, content gap analysis, competitive assessments, page optimizations, content outlines, and performance tracking.</li>
<li>Guide the team in using data to craft compelling narratives and insight-driven recommendations that influence executive-level client decision-making.\</li>
<li>Serve as a trusted advisor to key clients, developing long-term partnerships grounded in results, thought leadership, and accountability.</li>
<li>Partner with sales and leadership to scale SEO/GEO-driven new business opportunities.</li>
<li>Support sales calls and pitch meetings with SEO/GEO expertise.</li>
</ul><h4 class="jobSectionHeader">Team Leadership &amp; Development</h4>
<ul><li>Manage and mentor a growing team of SEO managers, senior specialists, and interns, fostering a culture of excellence, innovation, and continuous learning.</li>
<li>Develop career growth plans and support skill development through coaching, feedback, and training initiatives.</li>
<li>Champion operational improvements to enhance workflow efficiencies, team bandwidth, and cross-functional collaboration.</li>
<li>Lead cross-functional collaboration with content, creative, analytics, and account teams to deliver integrated and high-performing SEO and GEO programs.</li>
<li>Stay ahead of SEO and GEO and AI-driven search trends to inform internal education, service line evolution, and client advisories.</li>
</ul><h3 class="jobSectionHeader">Qualifications</h3>
<ul><li>7-9+ years of full-time SEO experience, including client-facing roles within an agency or consulting environment.</li>
<li>Proven success managing SEO programs for mid-market to enterprise-level clients.</li>
<li>Experience leading and developing high-performing teams, with a track record of driving measurable business impact.</li>
<li>Track record of selling or building the business case for SEO and GEO services</li>
<li>Deep expertise in SEO and GEO best practices, tools, and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Screaming Frog, generative AI tools, etc.).</li>
<li>Expertise in technical SEO, content optimization, and analytics.</li>
<li>Proven track record in successfully identifying, designing, and rolling out new and innovative SEO and GEO solutions.</li>
<li>Excellent written and verbal communication skills, including the ability to simplify complex concepts for executive audiences.</li>
<li>Adept at managing multiple client engagements simultaneously, with strong project management and prioritization skills.</li>
<li>Experience working within and across project management tools and systems (e.g., Asana, Monday.com, Jira).</li>
<li>Google Analytics Certification preferred (all members of the Walker Sands SEO team are GA certified, so certification will be a future requirement).</li>
</ul>
What You'll Bring
<ul>
<li>A visionary approach to how SEO is evolving in the age of AI, automation, and generative content.</li>
<li>A collaborative and influential leadership style that uplifts others while pushing for performance.</li>
<li>A growth mindset rooted in experimentation, learning, and continuous improvement.</li>
</ul><h3 class="jobSectionHeader">Compensation + Benefits:</h3>
<ul><li>We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package &ndash; this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role:</li>
<li>Starting Salary: $110,000 - $114,950 a year</li>
<li><ul><li>Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.</li>
<li>Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.</li>
</ul></li><li>Total Rewards Package:</li>
<li><ul> <li>Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.</li>
<li> Retirement Savings: Employer-matched 401(k) and access to financial planning services.</li>
<li> Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.</li>
<li> Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.</li>
<li> Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.</li>
<li> Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.</li>
<li> Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.</li>
<li> Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!</li>
</ul></li>
</ul>#LI-HYBRID</div>

Director, SEO + GEO

Fire&Spark

<div>
 We&rsquo;re looking for an
 
 entry-level SEO Strategist
 
 to join our remote team. This role is perfect for someone who thrives at the intersection of data analytics and creative strategy development. This role combines data-driven analysis with creative strategy development to deliver exceptional results for our clients. If you&rsquo;re passionate about SEO and enjoy collaborating with teams to drive measurable results, we&rsquo;d love to hear from you!
 
 
 The ideal candidate will also be interested in advising other members of our client services team on SEO strategy, collaborating with project managers and analysts, and taking ownership over the SEO success of client projects.
 
 
 As a key team member in a quickly growing digital marketing agency, you will have endless opportunities to expand your own digital marketing skillset. We take pride in our people and work to guarantee that everyone gains from their experience working here.
 
 
 
 We are looking for someone full-time remote (9-5 pm ET, with some flexibility for the right person).
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 <ul>
 <li>
 Monitor SEO data to ensure marketing success for our clients
 </li>
 <li>
 Execute on the agency&rsquo;s established SEO strategies
 </li>
 <li>
 Proactively develop, adapt, and refine SEO strategies to meet diverse client needs
 </li>
 <li>
 Direct a team of project managers and analysts on the execution of the SEO strategy you&rsquo;ve developed
 </li>
 <li>
 Work with analysts to create high-quality and actionable deliverables that clients will love
 </li>
 <li>
 Stay up-to-date on marketing trends, Google algorithm updates, and SEO best practices
 </li>
 <li>
 Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, and more to uncover opportunities and drive results
 </li>
 <li>
 Maintain strong client relationships by addressing client concerns regarding the strategy, execution, and results of our marketing campaigns
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For:
 
 
 Your Experience:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent experience
 </li>
 <li>
 Hands-on experience with:
 </li>
 <ul>
 <li>
 Content strategy, keyword research, link building, and technical SEO
 </li>
 <li>
 SEO tools like Ahrefs, Moz, SEMrush, Screaming Frog, and Deepcrawl
 </li>
 <li>
 CMS platforms like WordPress or Shopify
 </li>
 </ul>
 <li>
 Experience in managing multiple tasks and priorities
 </li>
 <li>
 Familiarity with developing strategies for site redesigns, content calendars, and monthly SEO reporting
 </li>
 <li>
 Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, and others
 </li>
 <li>
 Advanced Excel/Google Sheets skills for detailed reports and complex analysis
 </li>
 </ul>
 
 Your Skills:
 
 
 
 <ul>
 <li>
 Outstanding analytical and problem-solving skills
 </li>
 <li>
 Exceptional written and verbal communication
 </li>
 <li>
 Strong organization and attention to detail
 </li>
 <li>
 Passion for learning, growth, and teamwork
 
 
 </li>
 </ul>
 
 Our ideal colleague is:
 
 
 
 <ul>
 <li>
 Able to bring new and innovative ideas to the table
 </li>
 <li>
 Open to learning new ways of doing SEO &amp; growth-oriented
 </li>
 <li>
 A team player
 </li>
 <li>
 Able to switch between independent and collaborative work as needed
 </li>
 <li>
 Passionate about digital marketing
 
 
 </li>
 </ul>
 
 If this sparks your interest, we look forward to seeing your application!
 
 
 
 Powered by JazzHR
 
 
 mhz1TzX82S
</div>

Jr SEO Strategist

Compound Growth Marketing

<div><h3 class="jobSectionHeader">About CGM</h3>
Compound Growth Marketing, LLC (CGM) works with high growth SaaS companies to help them stand-up demand generation strategies (SEO, SEM, paid acquisition), funnel automation/conversion, and marketing analytics. Over the past two years, CGM has seen strong growth and is looking to continue that growth by bringing new people onto the team.
CGM is looking for an analytical-minded person with a pragmatic approach to prioritization, and experience in a demand generation setting. We bring a unique perspective to our work because we are not career consultants. We've been in-house and dealt with sales teams and understand the need for quality leads.<h3 class="jobSectionHeader">
Overview of Role:
</h3><ul><li>This is an opportunity to drive client results - performing analysis, creating deliverables and supporting the client's strategy with your insights.</li>
<li>You are a growth marketer first, and an SEO second - making recommendations that drive toward conversion and fit within the bigger picture of our client's business.</li>
<li>You will be working alongside a lead Consultant who owns the overall client strategy</li>
<li>This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time).</li>
</ul>
Requirements
1. You are an SEO subject matter expert
You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like &ldquo;Free Trials Started&rdquo; or &ldquo;Demos Requested&rdquo;. You are able to audit a drop or increase in performance in Google Analytics &amp; Google Search Console to determine the cause.
2. You enjoy working with clients
Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical.
This role may involve some client-facing responsibilities, such as explaining a deliverable or analysis performed during a weekly check-in call.
3. You're an expert with SEO diagnostic, analytics and competitive insight tools
Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.
You are comfortable learning new tools
5. You are a strategic thinker that loves to solve puzzles
You're comfortable learning new things on the fly
You aren't afraid to ask for help, but also enjoy trying to learn it on your own first.</div>

SEO Analyst (Independent Contractor)

<div>
 
 About CGM
 
 
 
 Compound Growth Marketing, LLC (CGM) works with high growth SaaS companies to help them stand-up demand generation strategies (SEO, SEM, paid acquisition), funnel automation/conversion, and marketing analytics. Over the past two years, CGM has seen strong growth and is looking to continue that growth by bringing new people onto the team.
 
 
 CGM is looking for an analytical-minded person with a pragmatic approach to prioritization, and experience in a demand generation setting. We bring a unique perspective to our work because we are not career consultants. We've been in-house and dealt with sales teams and understand the need for quality leads.
 
 
 
 Overview of Role:
 
 
 
 <ul>
 <li>
 This is an opportunity to drive client results - performing analysis, creating deliverables and supporting the client's strategy with your insights
 </li>
 <li>
 You are a growth marketer first, and an SEO second - making recommendations that drive toward conversion and fit within the bigger picture of our client's business
 </li>
 <li>
 You will be working alongside a lead Consultant who owns the overall client strategy
 </li>
 <li>
 This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time)
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 You are an SEO subject matter expert
 
 
 </li>
 </ul>
 You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like "Free Trials Started" or "Demos Requested". You are able to audit a drop or increase in performance in Google Analytics &amp; Google Search Console to determine the cause.
 
 
 <ul>
 <li>
 You enjoy working with clients
 
 
 </li>
 </ul>
 Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical.
 
 
 This role may involve some client-facing responsibilities, such as explaining a deliverable or analysis performed during a weekly check-in call.
 
 
 <ul>
 <li>
 You're an expert with SEO diagnostic, analytics and competitive insight tools
 
 
 </li>
 </ul>
 Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.
 
 
 You are comfortable learning new tools
 
 
 <ul>
 <li>
 You are a strategic thinker that loves to solve puzzles
 
 
 </li>
 </ul>
 You're comfortable learning new things on the fly
 
 
 You aren't afraid to ask for help, but also enjoy trying to learn it on your own first.
</div>

Boston Diamond Company

Job Summary As a Content Writer, you will be the creative force behind our engaging and informative content. Your words will captivate audiences across various platforms, driving brand awareness and customer engagement. You will collaborate with marketing teams to develop content strategies that align with our goals while utilizing your expertise in SEO, digital marketing, and content management systems. If you have a passion for storytelling and a knack for creating compelling copy, this is the perfect opportunity for you!To Apply: Required: A 1 to 2 minute video introduction is required for all applicants. *Applicants without a video will not be considered.Tell us why you would be a great fit. This can be filmed casually on your phone.Benefits include:<ul><li>Bonus: Up to $5K Annually</li><li>Opportunities for professional development and training.</li><li>A vibrant workplace culture that encourages teamwork and creativity.</li><li>Health insurance</li><li>Dental</li><li>The ability for you to grow, learn and solve a variety of challenges</li><li>This role offers significant potential for earning potential. We value drive, professionalism, and a commitment to excellence - and reward it generously.</li></ul>About You:Do you live and breathe video? Are you obsessed with Instagram, TikTok trends, storytelling, and creating content that stops the scroll? We are looking for a Marketing &amp; Video Content Creator to join our fast-paced marketing team and bring our brand to life through extraordinary video content.This isn't just editing behind a screen. You'll be out in our studio capturing the action, from launch days, to live press recordings, events, and more. If you've got the energy, creativity, and skills to make content that feels human, engaging, and viral, we'd love you on our team. This role offers significant potential for earning potential. We value drive, professionalism, and a commitment to excellence - and reward it generously.What You'll Be Doing<ul><li>Content ideation - Dream up bold, creative ideas for video content that makes us unforgettable</li><li>Video production - Capture high-quality footage, including filming, lighting, and sound, and direct talent</li><li>Social-first storytelling - You live for social media. You'll plan and create and execute social content that thrives on TikTok, LinkedIn, Instagram, and YouTube...</li><li>Project juggler - Keep multiple shoots and edits moving at once, collaborating with teammates, customers, and partners to deliver on time</li><li>Team player energy - On hand to jump in and support the marketing team, think sales enablement materials, campaign reporting and other content requests</li><li>Craft high-quality written content for websites, blogs, social media, and email marketing campaigns that resonate with our target audience.</li><li>Develop and implement effective content strategies that enhance brand visibility and drive traffic through keyword research and SEO best practices.</li><li>Collaborate with graphic designers to create visually appealing content using Adobe Creative Suite, including Adobe Photoshop and Illustrator.</li><li>Edit and proofread all content to maintain high standards of quality, clarity, and consistency.</li><li>Utilize Google Analytics to track performance metrics and optimize content based on data-driven insights.</li><li>Engage in social media management by creating shareable content that boosts interaction across platforms.</li><li>Stay up-to-date with industry trends in digital marketing, e-commerce, and marketing to keep our content fresh and relevant.</li></ul>RequirementsWhat we're looking for<ul><li>Experience creating short-form, energetic, and viral content, in either B2B or B2C!</li><li>Comfortable shooting your own content on iPhone, lighting, and sound</li><li>A creative storyteller who thrives in a fast-paced, highly collaborative environment</li><li>Drive and Professionalism</li><li>Strong understanding of social media marketing strategies to maximize reach.</li><li>Proven experience in content creation or copywriting with a strong portfolio showcasing your writing skills.</li><li>Experience using photography or videography skills to enhance written content visually.</li></ul>Video is how we tell that story!You'll work directly with our Brand Director in a team that's all about big ideas, bold execution, and having fun along the way. Your videos will be front and center of our brand, shaping how the world us.If you're ready to create content that actually makes people feel something, this is your role.Apply now: To Apply: Required: A 1 to 2 minute video introduction is required for all applicants. *Applicants without a video will not be considered.We are committed to creating an inclusive and diverse culture where our people feel they truly belong.To Apply: Required: A 1 to 2 minute video introduction is required for all applicants. *Applicants without a video will not be considered.Job Type: Full-timePay: $60,000.00 - $75,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: In person

Content Creator

Wayfair

<div>
 
 This is a hybrid-onsite role based out of our Boston, MA office. Monday/Friday remote, Tuesday - Thursday onsite each week.
 
 
 
 
 Who We Are:
 
 
 
 Wayfair is a dynamic, cutting-edge technology company operating in the ecommerce space. We&rsquo;re committed to providing our customers with a best-in-class experience for all things home. For this newly created role, we are looking for an experienced SEO Analyst to help shape and drive our organic growth strategy. In this role, you'll leverage technical SEO expertise and data driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda. You&rsquo;ll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team&rsquo;s roadmap. For a strong motivated individual, there is an opportunity to make a meaningful impact to a critical growth lever for the company from day one.
 
 
 
 What You'll Do:
 
 
 
 <ul>
 <li>
 Monitor, understand and optimize key SEO metrics via continuous experimentation.
 </li>
 <li>
 Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats.
 </li>
 <li>
 Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent.
 </li>
 <li>
 Partner closely with the engineering team to build automated engineering solutions that drive efficiency and scale
 </li>
 <li>
 Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings.
 </li>
 <li>
 Analyze crawl data and log files to identify indexation issues, optimize crawl budget, and improve site architecture.
 </li>
 <li>
 Collaborate with content teams to develop and optimize product descriptions, buying guides, and SEO-driven content that matches user search intent.
 </li>
 <li>
 Develop strategies for seasonal peaks and promotional periods to maximize organic visibility.
 
 
 </li>
 </ul>
 
 What You'll Need:
 
 
 
 <ul>
 <li>
 3+ years of SEO experience, with 2 years focused on eCommerce or large-scale websites preferred.
 </li>
 <li>
 Strong analytical skills with experience using tools like Google Analytics, Search Console, Screaming Frog, Semrush, Ahrefs, Nozzle etc..
 </li>
 <li>
 Proficiency in analyzing and interpreting large datasets using Excel, Google Big Query, SQL, and/or Python to draw actionable insights.
 </li>
 <li>
 Experience optimizing crawl budget and URL parameter handling for large eCommerce sites.
 </li>
 <li>
 Deep foundation of leveraging core SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.)
 </li>
 <li>
 Strong technical SEO skills including: content optimization, XML Sitemaps, structured data,robots, website rendering etc.
 </li>
 <li>
 Willingness to introduce and advocate for new ideas/approaches
 </li>
 <li>
 Ability to follow through and thrive in a fast-paced, hands-on environment
 </li>
 <li>
 Bachelor's degree in Marketing, Business, Computer Science, or related field.
 
 
 </li>
 </ul>
 
 Assistance For Individuals With Disabilities
 
 
 
 Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
 
 
 
 Need Technical Assistance?
 
 
 
 For more information about applying for a career at wayfair, visit our FAQ page here.
 
 
 
 About Wayfair Inc.
 
 
 
 Wayfair is one of the world&rsquo;s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we&rsquo;re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you&rsquo;re looking for rapid growth, constant learning, and dynamic challenges, then you&rsquo;ll find that amazing career opportunities are knocking.
 
 
 No matter who you are, Wayfair is a place you can call home. We&rsquo;re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair &ndash; and world &ndash; for all. Every voice, every perspective matters. That&rsquo;s why we&rsquo;re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
 
 
 Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
</div>

Senior SEO Analyst

<div>This is a hybrid-onsite role based out of our Boston, MA office. Monday/Friday remote, Tuesday - Thursday onsite each week. 
Who We Are:
Wayfair is a dynamic, cutting-edge technology company operating in the ecommerce space. We&rsquo;re committed to providing our customers with a best-in-class experience for all things home. For this newly created role, we are looking for an experienced SEO Analyst to help shape and drive our organic growth strategy. In this role, you'll leverage technical SEO expertise and data driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda. You&rsquo;ll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team&rsquo;s roadmap. For a strong motivated individual, there is an opportunity to make a meaningful impact to a critical growth lever for the company from day one. 
What You'll Do:<ul>
<li>
Monitor, understand and optimize key SEO metrics via continuous experimentation.</li>
<li>
Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats.</li>
<li>
Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent.</li>
<li>
Partner closely with the engineering team to build automated engineering solutions that drive efficiency and scale</li>
<li>
Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings.</li>
<li>
Analyze crawl data and log files to identify indexation issues, optimize crawl budget, and improve site architecture.</li>
<li>
Collaborate with content teams to develop and optimize product descriptions, buying guides, and SEO-driven content that matches user search intent.</li>
<li>
Develop strategies for seasonal peaks and promotional periods to maximize organic visibility.</li>
</ul>
What You'll Need:<ul>
<li>
3+ years of SEO experience, with 2 years focused on eCommerce or large-scale websites preferred.</li>
<li>
Strong analytical skills with experience using tools like Google Analytics, Search Console, Screaming Frog, Semrush, Ahrefs, Nozzle etc..</li>
<li>
Proficiency in analyzing and interpreting large datasets using Excel, Google Big Query, SQL, and/or Python to draw actionable insights.</li>
<li>
Experience optimizing crawl budget and URL parameter handling for large eCommerce sites.</li>
<li>
Deep foundation of leveraging core SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.)</li>
<li>
Strong technical SEO skills including: content optimization, XML Sitemaps, structured data,robots, website rendering etc.</li>
<li>
Willingness to introduce and advocate for new ideas/approaches</li>
<li>
Ability to follow through and thrive in a fast-paced, hands-on environment</li>
<li>
Bachelor's degree in Marketing, Business, Computer Science, or related field.</li>
</ul><div>
Assistance for Individuals with Disabilities 
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form. 
 
Need Technical Assistance? 
For more information about applying for a career at wayfair, visit our FAQ page here. 
 
About Wayfair Inc. 
Wayfair is one of the world&rsquo;s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we&rsquo;re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you&rsquo;re looking for rapid growth, constant learning, and dynamic challenges, then you&rsquo;ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We&rsquo;re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair &ndash; and world &ndash; for all. Every voice, every perspective matters. That&rsquo;s why we&rsquo;re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.</div></div>

Explore 48+ Director seo geo in Boston this November. Find roles across top companies and apply now to boost your career.

48 director seo geo jobs IN Boston

Director, SEO + GEO

Jr SEO Strategist

SEO Analyst (Independent Contractor)

SEO Analyst (Independent Contractor)

Content Creator

Senior SEO Analyst

Senior SEO Analyst