digital strategy lead, accelerated growth, google customer solutions Jobs in New York

digital strategy lead, accelerated growth, google customer solutions

search engine optimization specialist Jobs in New York

search engine optimization specialist

associate seo director

associate, digital strategy Jobs in New York

associate, digital strategy

branded content manager

lead seo content strategist

SeatGeek

<div>
 
 SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we&rsquo;re simplifying and modernizing the ticketing industry.
 
 
 
 As the Lead SEO Content Strategist, you&rsquo;ll play a pivotal role in shaping and scaling the content that fuels SeatGeek&rsquo;s growth, with a specific focus on driving visibility in AI-powered search.
 
 
 Your work will center on identifying high-impact content opportunities that improve SeatGeek&rsquo;s discoverability through strategic research, actionable insights, and industry expertise. You&rsquo;ll collaborate cross-functionally with product, analytics, event operations, and marketing teams to ensure our content is not only creative and fan-first, but also technically optimized for the evolving landscape of AI-driven discovery. You'll report to our Senior Manager, SEO.
 
 
 
 What You'll Do
 
 
 
 <ul>
 <li>
 Identify Content Opportunities: Lead the charge in spotting and prioritizing focus areas based on AI search trends, fan behaviors, and evolving content formats
 </li>
 <li>
 Cross-Functional Collaboration: Partner with product, engineering, and analytics teams to align content initiatives with the roadmap, optimize for event discovery on search and in platform, and measure results
 </li>
 <li>
 Scale What Works: Build frameworks to scale high-performing content across both integrated and non-integrated events, ensuring consistency, quality, and broad reach
 </li>
 <li>
 AI Search Optimization: Stay ahead of generative AI and semantic SEO trends, implementing strategies that position SeatGeek as a trusted authority
 </li>
 <li>
 E-commerce Merchandising &amp; Optimization: Lead strategic alignment across teams to define and execute how events, campaigns, and content are showcased on-site, ensuring a seamless and impactful customer experience
 </li>
 <li>
 Content Quality &amp; Governance: Define and enforce content standards and usage guidelines, evangelize best practices to partners, and ensure accuracy, relevance, and rights compliance
 </li>
 <li>
 Innovative Content Sourcing: Source compelling video, imagery, and descriptions from partners, fans, creators, and third-party providers. Explore public domain, creator collaborations, and AI-enabled tools for new opportunities
 </li>
 <li>
 Drive Operational Efficiency: Partner with product teams to enhance tools and processes that improve how SeatGeek manages and scales content
 </li>
 <li>
 Be a Thought Leader: Champion how AI and emerging technologies can elevate SeatGeek&rsquo;s approach to discovery, curation, and personalization
 </li>
 <li>
 Build Community: Cultivate a network of internal and external contributors who help enrich SeatGeek&rsquo;s event content through insights and periodic reviews
 
 
 </li>
 </ul>
 
 What You Have
 
 
 
 <ul>
 <li>
 6+ years of content marketing experience, preferably with a focus in SEO, growth marketing, and/or product
 </li>
 <li>
 Enthusiasm for Live Events: You thrive on the energy of live sports and music, and appreciate the details that make events memorable
 </li>
 <li>
 Strategic &amp; Analytical Thinking Skills: You balance big-picture strategy with a sharp eye for the details that drive AI search performance
 </li>
 <li>
 Relationship Building Excellence: You excel at motivating partners, colleagues, and creators to collaborate and maintain high-quality content
 </li>
 <li>
 0-to-1 Execution Skills: You&rsquo;re resourceful, persistent, and creative&mdash;able to transform ideas into scalable frameworks
 </li>
 <li>
 Craft-Driven Mindset: You bring a strong design sensibility and understand how UX and storytelling create immersive fan experiences
 </li>
 <li>
 Curiosity for AI: You stay current on AI tools, search technologies, and content trends, and are eager to test, learn, and innovate
 
 
 </li>
 </ul>
 
 Perks
 
 
 
 <ul>
 <li>
 Equity stake
 </li>
 <li>
 Flexible work environment, allowing you to work as many days a week in the office as you&rsquo;d like or 100% remotely
 </li>
 <li>
 A WFH stipend to support your home office setup
 </li>
 <li>
 Unlimited PTO
 </li>
 <li>
 Up to 16 weeks of fully-paid family leave
 </li>
 <li>
 401(k) matching program
 </li>
 <li>
 Student loan support resources
 </li>
 <li>
 Health, vision, dental, and life insurance
 </li>
 <li>
 Up to $25k towards family building and reproductive health services
 </li>
 <li>
 Gender-affirming care support program
 </li>
 <li>
 $500 per year for wellness expenses
 </li>
 <li>
 Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
 </li>
 <li>
 $120 per month to spend on tickets to live events
 </li>
 <li>
 Annual subscription to Spotify, Apple Music, or Amazon music
 
 
 </li>
 </ul>
 
 The salary range for this role is $96,000 - $139,000 USD. This role is also equity eligible. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
 
 
 
 
 SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!
 
 
 
 To review our candidate privacy notice, click here.
</div>

Lead SEO Content Strategist

Harnham

<div>
 
 
 SEO Strategist - AI/LLM
 
 
 
 
 Boutique Marketing Agency (Fully Remote, NYC Metro Area)
 
 
 
 
 Salary:
 
 $120,000 - $140,000
 
 
 
 Posted by:
 
 Harnham, on behalf of a boutique marketing agency
 
 
 
 
 
 
 Overview
 
 
 
 Harnham is partnered with a boutique, strategy-driven marketing agency that is redefining how brands grow in the era of AI. The agency blends creativity, data, and precision to help clients achieve measurable results across digital channels.
 
 
 
 
 
 With the rapid evolution of search driven by AI, large language models (LLMs), and generative search, this team is seeking an experienced SEO Strategist who not only understands the technical and creative sides of SEO but also how emerging AI trends are shaping the future of organic visibility.
 
 
 
 
 
 This is a fully remote role offering the chance to work with innovative brands, contribute to forward-thinking SEO strategy, and collaborate with a highly skilled cross-functional team.
 
 
 
 
 
 
 The Role
 
 
 
 As an SEO Strategist, you will play a pivotal role in developing and executing organic growth strategies across a diverse client portfolio. You will analyze performance data, identify opportunities for optimization, and guide content and technical teams in implementing impactful SEO initiatives.
 
 
 You will bring a strong understanding of how AI, LLMs, and generative search experiences such as Google&rsquo;s Search Generative Experience are transforming the SEO landscape, helping clients adapt proactively and maintain visibility as search evolves.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 &bull; Develop and manage holistic SEO strategies that drive organic growth and align with client business goals
 
 
 &bull; Conduct keyword research, competitive and technical audits, and backlink analyses
 
 
 &bull; Incorporate AI and LLM-driven search changes into long-term strategic planning
 
 
 &bull; Collaborate with content and web development teams to ensure best practices are embedded across all deliverables
 
 
 &bull; Translate complex SEO and AI concepts into actionable recommendations for clients
 
 
 &bull; Monitor performance, analyze KPIs, and deliver clear, data-driven insights and reporting
 
 
 &bull; Stay informed on evolving search algorithms, generative search experiences, and AI content frameworks
 
 
 
 
 
 
 Skills and Experience
 
 
 
 &bull; 6+ years of SEO experience, ideally within an agency setting
 
 
 &bull; Proven track record of delivering measurable organic growth across multiple clients or verticals
 
 
 &bull; Strong knowledge of technical SEO, on-page and off-page optimization, and site architecture
 
 
 &bull; Awareness of how AI and large language models are reshaping search behaviors and SERP structures
 
 
 &bull; Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4
 
 
 &bull; Strong analytical skills and the ability to turn data into meaningful insights
 
 
 &bull; Excellent communication and presentation skills, confident in client-facing environments
 
 
 &bull; Experience with structured data, schema, and page performance optimization is a plus
 
 
 
 
 
 
 Bonus Experience
 
 
 
 &bull; Familiarity with AI-assisted content tools such as ChatGPT, Jasper, Clearscope, or SurferSEO
 
 
 &bull; Understanding of Google&rsquo;s Search Generative Experience and zero-click trends
 
 
 &bull; Interest in thought leadership or the intersection of SEO and AI innovation
 
 
 
 
 
 
 Why Join This Agency:
 
 
 
 &bull; Fully remote, with flexibility to work from anywhere within the NYC Metro area or nearby time zones
 
 
 &bull; Innovation-driven culture at the forefront of digital marketing and AI strategy
 
 
 &bull; Autonomy and impact, with the opportunity to own strategic initiatives and influence client growth
 
 
 &bull; Competitive salary up to $140K, based on experience, plus benefits
 
 
 &bull; Collaborative, growth-focused environment that values curiosity, creativity, and development
 
 
 
 
 
 
 How to Apply
 
 
 
 If you are a forward-thinking SEO strategist excited by the intersection of search, AI, and innovation, we would love to hear from you. Apply via Harnham with your resume and a brief summary of your recent SEO successes and strategic insights.
 
 
 
</div>

Search Engine Optimization Specialist

Ricciardi Group

As an Associate Digital Strategist at The Ricciardi Group, you will join our client teams in a pivotal, client-facing role, specializing in B2B demand generation. This is your opportunity to rapidly advance your career by working closely with a Senior Digital Strategist, gaining hands-on exposure across the full marketing spectrum&mdash;from brand positioning to detailed campaign activation. You will be an integral part of driving successful digital outcomes for our client portfolio.Your primary focus is execution and operational leadership. You will take direct ownership of the core campaign mechanics: leading day-to-day project management, flawlessly setting up and managing digital campaigns, and delivering clear, incisive performance reporting and optimizations. This foundational role is dedicated to mastering the processes that ensure projects are delivered on time, on budget, and effectively translate strategy into measurable action.We require proven experience with B2B marketing principles. If you are passionate about digital marketing and eager to own the operational side of a demand generation strategy, this role offers a clear and accelerated growth path within the agency.What you&rsquo;ll do.You will be directly responsible for all digital initiatives on the accounts that you work for, from project management to execution based on the clients&rsquo; needs. This includes supporting strategic development to creative activation across all marketing channels, but primarily through digital and social channels; communicating and collaborating with client, creative, strategy and digital teams to keep us on point, on budget and on time.You will be the primary lead on the operational tasks, campaign setup, and reporting, while supporting the Senior Strategist on all other tasks.Campaign Management &amp; Reporting:<ul><li>Directly responsible for maintaining and owning the media plan document, ensuring accuracy across budget, flight, and channel allocation.</li><li>Directly responsible for the setup, deployment, and operational management of paid digital advertising campaigns across channels (e.g., LinkedIn, Google Ads, programmatic).</li><li>Own the process of trafficking campaign assets (e.g., creative files, tracking tags) to appropriate ad platforms and vendors, ensuring all assets are launched correctly and on time.</li><li>Execute in-flight optimizations and pull data for regular campaign reporting, translating raw data into actionable insights for the Senior Strategist.</li><li>Support the Senior Strategist in reviewing and refining the overall media strategy and assist in the development of client-facing communications related to campaign performance.</li></ul>Web Analytics &amp; Data:<ul><li>Manage client web analytics platforms (e.g., Google Analytics, Google Tag Manager) to support regular and ad-hoc performance reporting.</li></ul>Marketing Automation (MarTech):<ul><li>Directly responsible for the operational tasks within client Marketing Automation platforms (e.g., HubSpot, Marketo, Pardot). This includes audience segmentation, data hygiene, campaign setup (ad-hoc emails, landing pages), and supporting the development of nurture and scoring programs.</li></ul>Search Engine Optimization<ul><li>Assist the Senior Strategist with technical SEO audits, keyword research and ongoing content-based SEO recommendations.</li></ul>Social Media:<ul><li>Assist with the management of client social media presence, including audience research, scheduling and posting content, social listening, and preparing performance reports.</li></ul>Project Leadership:<ul><li>Lead the day-to-day project management: prepare and manage detailed project timelines, ensure internal and client meetings are set up efficiently, and distribute clear meeting recaps with defined next steps.</li></ul>Client &amp; Internal Communications:<ul><li>Support the preparation and refinement of client materials (presentations, emails, reports).</li><li>Act as a key support in preparing initial briefing documents, coordinating stakeholder interviews, conducting competitive analysis, and compiling industry trend research to inform the strategic approach.</li></ul>Operational Excellence:<ul><li>Conduct daily client news scans relevant to their business and industry.</li><li>Maintain and organize all client files and account resources (e.g., Google Drive) to ensure account continuity and efficiency.</li></ul>Pay: $67,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Are you proficient in HubSpot CRM?</li><li>Are you proficient in Digital Campaign Management?</li></ul>Experience:<ul><li>B2B Digital Marketing: 2 years (Preferred)</li></ul>Ability to Commute:<ul><li>New York, NY 10014 (Preferred)</li></ul>Work Location: Hybrid remote in New York, NY 10014

Associate, Digital Strategy

MeanPug Digital

<div>
 
 
 NOTE: This is a client-facing role requiring demonstrated expertise in Local SEO and Technical SEO.
 
 
 
 
 MeanPug Digital is seeking an experienced Account Strategist to join our team. You will serve as a strategic partner to our clients, leading SEO initiatives and communicating directly with firm leadership on performance, strategy, and growth opportunities.
 
 
 
 About MeanPug Digital
 
 
 
 MeanPug Digital is a full-service digital agency specializing in legal services marketing. We partner with law firms to deliver comprehensive marketing solutions including web development, PPC, SEO, creative design, strategy, and analytics. Founded in February 2020, we serve as an outsourced CMO and marketing team for our clients.
 
 
 
 Requirements
 
 
 
 
 Proven experience in Local, and Organic SEO
 
 with measurable results
 
 
 
 Strong Technical SEO background
 
 including site audits, implementation, and optimization
 
 
 Excellent client communication and relationship management skills
 
 
 Experience presenting data-driven recommendations to stakeholders
 
 
 Ability to manage multiple client accounts simultaneously
 
 
 
 Key Responsibilities:
 
 
 
 
 Client Management &amp; Strategy
 
 
 
 <ul>
 <li>
 Serve as the primary point of contact for assigned client accounts
 </li>
 <li>
 Lead client calls and presentations, providing strategic recommendations and performance updates
 </li>
 <li>
 Develop and execute comprehensive SEO strategies tailored to each client's goals
 </li>
 <li>
 Communicate timelines, deliverables, and address client concerns professionally
 
 
 </li>
 </ul>
 
 Local &amp; Technical SEO
 
 
 
 <ul>
 <li>
 Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities
 </li>
 <li>
 Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building
 </li>
 <li>
 Identify on-site technical improvements and collaborate with development teams on implementation
 </li>
 <li>
 Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues
 
 
 </li>
 </ul>
 
 Content &amp; Optimization
 
 
 
 <ul>
 <li>
 Plan and delegate content assignments with SEO strategy in mind
 </li>
 <li>
 Create detailed, SEO-optimized content outlines backed by keyword research
 </li>
 <li>
 Develop keyword strategies that align with client specialties and search intent
 </li>
 <li>
 Collaborate with team members to produce high-quality, optimized digital content
 
 
 </li>
 </ul>
 
 Brand Development
 
 
 
 <ul>
 <li>
 Help establish brand identities for new clients including messaging, positioning, and voice
 </li>
 <li>
 Craft compelling slogans, mission statements, and branded content
 
 
 </li>
 </ul>
 
 Analytics &amp; Reporting
 
 
 
 <ul>
 <li>
 Track and report on key performance metrics including traffic, rankings, conversions, and ROI
 </li>
 <li>
 Utilize project management systems (Asana) to maintain organized workflows and reporting
 </li>
 <li>
 Translate data into actionable insights for clients and internal teams
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Comprehensive health, dental, and vision insurance
 </li>
 <li>
 401(k) plan with company matching
 </li>
 <li>
 Flexible work schedule
 </li>
 <li>
 Professional development opportunities
 </li>
 <li>
 Dog-friendly office environment
 </li>
 <li>
 Team building events and activities
 </li>
 <li>
 Technology stipend for equipment setup
 </li>
 <li>
 Pet adoption reimbursement (up to $500)
 </li>
 </ul>
</div>

Marketing Manager (SEO)

The TCW Group, Inc.

<div><h2 class="jobSectionHeader">Position Summary
</h2><div><div><div><div>TCW is a leading global asset management firm with more than five decades of investment experience and a broad range of products across fixed income, equities, emerging markets, and alternative investments. TCW&rsquo;s clients include many of the world&rsquo;s largest corporate and public pension plans, financial institutions, endowments and foundations, as well as financial advisors and high net worth individuals.</div><div></div><div> 
The Vice President, Content Writer and Strategist leads TCW&rsquo;s enterprise content marketing function, driving the development and execution of a cohesive thought leadership and branded content strategy that amplifies TCW&rsquo;s voice globally across institutional, intermediary, and advisor audiences.</div><div>
This individual will collaborate closely with senior leaders, portfolio managers, and subject matter experts to craft narratives that reflect TCW&rsquo;s investment expertise and brand value propositions. The ideal candidate brings deep knowledge of financial services and asset management, an editorial mindset grounded in data and SEO, and a passion for creating content that strengthens TCW&rsquo;s reputation and drives measurable business outcomes.</div>
</div></div></div><h2 class="jobSectionHeader">Essential Duties
</h2><div><div><div><div>Editorial Strategy:</div><ul><li>
Define and execute TCW&rsquo;s firmwide content strategy to elevate TCW&rsquo;s brand visibility and deepen understanding of TCW&rsquo;s expertise across macro perspectives and asset classes (Fixed Income, Alternatives, and Equities), and investment vehicles (ETFs, mutual funds, BDCs, Intervals funds)</li><li>
Develop differentiated content programs and recurring series designed to break through a crowded market, build audience loyalty, and position TCW as a sought-after thought leader.</li><li>
Partner with senior leadership, CIOs, portfolio managers, and distribution teams to surface opportunities to develop content aligned to enterprise growth objectives and commercial priorities.</li><li>
Research, draft, and refine long-form and short-form content&mdash;including thought leadership, articles, commentary, scripts, and campaign narratives&mdash;ensuring clarity, consistency, and a strong TCW point of view.</li><li>
Drive editorial and storytelling excellence, claiming TCW areas of expertise and communicating TCW&rsquo;s differentiators across investment philosophy, CIO insights, and products.</li><li>
Align content initiatives with broader marketing, brand, and sales enablement programs to maximize reach, relevance, and cohesion.</li><li>
Collaborate with Marketing stakeholders and leadership to ensure content is discoverable, integrated, and optimized across digital touchpoints.</li></ul><div>
Content Creation and Curation:</div><ul><li>
Lead the development, writing, editing, and curation of high-quality content, including thought leadership articles, market insights, commentaries, and multimedia (e.g. video, podcast) storytelling.</li><li>
Translate investment and market intelligence into clear, engaging, and compliant narratives for institutional investors, financial advisors, consultants and the general public.</li><li>
Maintain a unified editorial calendar to align content deployment across TCW.com, social, and email channels.</li><li>
Partner with SMEs, business leaders, and product marketers to produce content that embeds TCW&rsquo;s brand value propositions and supports key marketing objectives.</li><li>
Ensure all content aligns with TCW&rsquo;s brand standards, compliance requirements, and audience needs.</li><li>
Collaborate across the marketing team to drive TCW&rsquo;s SEO strategy, ensuring content is optimized for discoverability and organic growth.</li><li>
Partner with the Social Media Strategist to amplify content across social channels, extending reach and engagement through cohesive storytelling.</li><li>
Coordinate with marketing partners to map journeys for TCW signature content programs, track engagement, and connect content consumption to client and lead activity.</li><li>
Manage the end-to-end compliance process for all content.</li></ul><div>
Measurement &amp; Optimization:</div><ul><li>
Establish KPIs to evaluate performance across reach, engagement, and conversion metrics.</li><li>
Leverage analytics platforms (HubSpot, Seismic, Google Analytics, native dashboards, Conductor (SEO) to assess effectiveness and identify opportunities for improvement.</li><li>
Translate performance insights into actionable recommendations that guide editorial priorities and resource allocation.</li><li>
Deliver regular reporting that demonstrates the impact of content marketing on brand visibility and commercial outcomes.</li></ul>
</div></div></div><h2 class="jobSectionHeader">Required Qualifications
</h2><div><div><div><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, Finance, or related field; advanced degree or CFA charter holder preferred.</li><li>
Minimum of eight years of experience leading content strategy, editorial, or communications within financial services or asset management.</li><li>
Deep understanding of investment markets, products, and audiences (institutional, intermediary, and wealth).</li><li>
Proven ability to partner with senior executives and investment professionals to develop and refine content themes.</li><li>
Strong writing, editing, and storytelling skills, with the ability to translate complex investment insights into accessible, differentiated content.</li><li>
Expertise in SEO, content discoverability, and data-informed editorial planning.</li><li>
Experience collaborating with digital, social, and web teams to execute integrated marketing programs.</li><li>
Fluency in MarTech and analytics tools such as HubSpot, Conductor, Yext, and Google Analytics.</li><li>
Highly organized and proactive leader with exceptional communication and stakeholder management skills.</li></ul><div></div><div> 
Estimated Compensation:</div><div>
Base Salary: For an NY based position, the base salary range is $150K-180K. This is an anticipated range for the base salary only.</div><div>
Other Compensation: Eligible to be considered for an annual discretionary bonus.</div><div>
Benefits: Eligible for TCW&rsquo;s comprehensive benefits package. 
 
#LI-JS1</div></div></div></div></div>

VP, Content Writer and Strategist

NORY

<div>About NORY: NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive and hands-on learning experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:<ul><li>
Instagram: bit.ly/noryi</li><li>
Summer Camp Video: bit.ly/noryvideo1</li></ul>
The Role: We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. You will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.
Responsibilities:<ul><li>
Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.</li><li>
Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.</li><li>
SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.</li><li>
Channel Management: Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.</li><li>
Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.</li></ul>
Qualifications:<ul><li>
Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.</li><li>
Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.</li><li>
In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.</li></ul>
Join Our Vision: Align with our core values of purpose, accountability, feedback, and unity. See how you fit with our ethos at www.nory.co/value.
Compensation: $25-40 per hour, based on experience and portfolio strength.
Flexible Employment Options: This part-time role offers 10-30 hours per week, providing flexibility to fit your schedule and commitments. This is a remote position.
Application Requirements: Please submit your resume, detailed case studies of your successful marketing campaigns in the NYC parenting and education markets, and documentation of data-driven results to peter@nory.co
NORY, Inc. is an equal-opportunity employer, dedicated to diversity and inclusion. We welcome applications from all qualified individuals.</div>

Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

Later

<div>
 Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform&reg;, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
 
 
 Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence&trade;), and Later, the best social media management platform (now Later Social&trade;) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
 
 
 We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
 
 
 We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
 
 
 
 About this position:
 
 
 
 We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitioner&mdash;developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space.
 
 
 Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.
 
 
 
 What you'll be doing:
 
 
 
 
 Strategy
 
 
 
 <ul>
 <li>
 Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
 </li>
 <li>
 Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
 </li>
 <li>
 Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
 
 
 </li>
 </ul>
 
 Technical/ Execution
 
 
 
 <ul>
 <li>
 Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
 </li>
 <li>
 Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
 </li>
 <li>
 Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
 </li>
 <li>
 Manage technical SEO initiatives&mdash;site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
 </li>
 <li>
 Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
 </li>
 <li>
 Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
 </li>
 <li>
 Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
 </li>
 <li>
 Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
 
 
 </li>
 </ul>
 
 Team / Collaboration
 
 
 
 <ul>
 <li>
 Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
 </li>
 <li>
 Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
 </li>
 <li>
 Partner with Web for technical SEO, site health, and on-site optimizations.
 </li>
 <li>
 Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
 </li>
 <li>
 Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
 </li>
 <li>
 Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 Act as the hands-on manager and subject matter expert for SEO at Later.
 </li>
 <li>
 Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
 </li>
 <li>
 Foster a culture of testing, learning, and continuous optimization.
 
 
 </li>
 </ul>
 
 Research/Best Practices
 
 
 
 <ul>
 <li>
 Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
 </li>
 <li>
 Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
 </li>
 <li>
 Share insights and evangelize SEO best practices across Marketing and Growth teams.
 
 
 </li>
 </ul>
 
 What success looks like:
 
 
 
 <ul>
 <li>
 Within the first 90 days, you've delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
 </li>
 <li>
 By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
 </li>
 <li>
 Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
 </li>
 <li>
 Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.
 
 
 </li>
 </ul>
 
 What you bring:
 
 
 
 <ul>
 <li>
 5&ndash;7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
 </li>
 <li>
 Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
 </li>
 <li>
 Advanced proficiency in on-page, off-page, and technical SEO.
 </li>
 <li>
 Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
 </li>
 <li>
 Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
 </li>
 <li>
 Experience managing authority-building efforts and backlink acquisition.
 </li>
 <li>
 Strong analytical skills; comfortable with keyword data, content performance, and attribution.
 </li>
 <li>
 Excellent communication and collaboration skills; able to influence across technical and creative teams.
 </li>
 <li>
 Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
 </li>
 <li>
 Experience in creator/social media marketing space.
 </li>
 <li>
 Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
 </li>
 <li>
 Basic knowledge of HTML, CSS, and JavaScript.
 
 
 </li>
 </ul>
 
 How you work:
 
 
 
 <ul>
 <li>
 Driven by Impact: You deliver results that matter&mdash;prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
 </li>
 <li>
 Strategic &amp; Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
 </li>
 <li>
 Curious &amp; Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast&mdash;challenging the status quo with a mindset of improvement.
 </li>
 <li>
 Collaborative &amp; Resilient: You thrive in change by staying resourceful, solution-focused, and positive&mdash;removing roadblocks, sharing insights, and keeping morale high.
 </li>
 <li>
 Accountable &amp; Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
 </li>
 <li>
 Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
 
 
 </li>
 </ul>
 
 Our approach to compensation:
 
 
 
 We take a market-based &amp; data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
 
 
 Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
 
 
 To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
 
 
 Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
 
 
 Salary Range:
 
 
 $ 130,000 - $ 155,000 USD
 
 
 
 
 
 Where we work:
 
 
 
 We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
 
 
 
 Diversity, inclusion, and accessibility:
 
 
 
 At Later, we are committed to fostering a culture rooted in an
 
 inclusion-first mindset at every level
 
 of the company, embracing the importance of hiring and
 
 building teams for culture add rather than culture fit
 
 . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
 
 
 We are committed to creating a
 
 diverse environment
 
 and are proud to be an
 
 equal opportunity employer
 
 . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
 
 
</div>

Senior SEO Manager

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