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senior product marketing manager Jobs in Boston

senior product marketing manager

vp, content specialist

senior content marketing manager

Fidelity Investments

<div><h3 class="jobSectionHeader">Job Description:</h3><div>
The Role 
Saifr is seeking a strategic and user-centric Sr. Content Marketing Manager to lead the design and optimization of Saifr&rsquo;s content ecosystem. This role focuses on creating seamless, engaging, and conversion-driven content journeys across digital channels. You&rsquo;ll be responsible for orchestrating how content is structured, delivered, and personalized to support solution storytelling, campaign performance, and customer engagement. You&rsquo;ll work in close partnership with the Senior Manager of Demand Generation to ensure content experiences are aligned with audience needs and business goals.
 
________________________________________ 
Key Responsibilities 
Content Experience Management 
<ul><li>Design, optimize, and orchestrate the entire journey a user has with Saifr&rsquo;s content&mdash;from discovery to engagement to conversion.</li><li>Design and manage the content architecture and how content is structured, surfaced, and navigated across platforms (e.g., website, email, events, social, etc).</li><li>Map content to buyer journeys, ensuring relevance and continuity across lifecycle stages.</li><li>Develop frameworks for content personalization, modularity, and reuse.</li></ul>
Content Creation &amp; Editorial Excellence 
<ul><li>Write, edit, and proofread a wide range of content assets including blogs, whitepapers, case studies, solution briefs, landing pages, and email copy.</li><li>Ensure all content is clear, compelling, grammatically accurate, and aligned with brand voice and tone.</li><li>Manage external vendors and internal contributors to scale content production and experience design.</li></ul>
Solution-Oriented Storytelling 
<ul><li>Create and optimize content experiences that highlight industry challenges, customer pain points, and how our solutions address them.</li><li>Collaborate with internal subject matter experts to surface insights and build credibility through thought leadership.</li></ul>
Demand Generation Partnership 
<ul><li>Partner with the Senior Manager of Demand Generation to align content experiences with campaign strategy and funnel goals.</li><li>Support integrated campaigns with tailored landing pages, nurture flows, and conversion-optimized assets.</li><li>Use behavioral data and performance metrics to refine content journeys and improve engagement.</li></ul>
Sales Enablement Support 
<ul><li>Develop and maintain sales enablement materials such as pitch decks, one-pagers, FAQs, and objection-handling guides.</li><li>Ensure sales content is aligned with messaging strategy and updated to reflect product evolution and market feedback.</li><li>Partner with sales and customer success teams to identify content gaps and opportunities.</li></ul>
Performance &amp; Optimization 
<ul><li>Monitor content engagement, flow, and conversion metrics using tools like Google Analytics, HubSpot, and CMS platforms.</li><li>Run A/B tests and leverage insights to improve UX, messaging, and content delivery.</li><li>Implement GEO/AIO, SEO and accessibility best practices across all content touchpoints.</li></ul>
________________________________________ 
Qualifications 
<ul><li>6-10+ years of experience in content strategy, content marketing, or technology writing, ideally within B2B SaaS.
</li><li>Exceptional writing, editing, and proofreading skills with a strong attention to detail.
</li><li>Experience designing content journeys that support acquisition, onboarding, and retention.
</li><li>Proficiency with CMS platforms, marketing automation tools, and analytics dashboards.
</li><li>Strong understanding of buyer behavior and digital content consumption.
</li><li>Excellent communication, collaboration, and project management skills.</li><li>Bachelor&rsquo;s degree or equivalent experience required. Marketing or business-related field is a plus.</li></ul>
________________________________________ 
Preferred Qualifications 
<ul><li>Experience with personalization engines or content experience platforms.</li><li>Background in fintech, data, AI, or cybersecurity.</li><li>Familiarity with ABM and lifecycle marketing strategies.</li></ul>
________________________________________ 
Why Join Us? 
<ul><li>Shape the content experience of a rapidly-growing start up.</li><li>Work in a fast-moving, entrepreneurial environment backed by Fidelity&rsquo;s resources.</li><li>Collaborate with a passionate team focused on solving meaningful problems.</li><li>Competitive compensation, benefits, and career growth opportunities.</li></ul> 
</div>The base salary range for this position is $85,000-171,000 USD per year.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate&rsquo;s relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity&rsquo;s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.<h3 class="jobSectionHeader">
Certifications:</h3><h3 class="jobSectionHeader">
Category:</h3>
Marketing</div>

Senior Content Marketing Manager

MassChallenge

<div>The Organization: MassChallenge 
The Role: Marketing Manager 
Location: Boston, MA 
Reports to: Sr. Director, Marketing 
Compensation: $65,000-$70,000 
MassChallenge is the global network for innovators who are working to solve massive challenges. We connect startups, experts, corporations, and communities to grow and transform businesses and economies. Our mission is to equip bold entrepreneurs to disrupt the status quo and create meaningful change. Our mission is BIG, and thus we are a team that gives 100% every day. Our MC values ensure we stay true to our mission and our core beliefs.
MassChallenge is currently seeking a Marketing Manager to join our Boston-based office.
Position Summary 
 
The Marketing Manager plays a central role in executing campaigns, content, and communications that elevate MassChallenge programs, partnerships, and events. Reporting to the Senior Director of Marketing, this role blends creative storytelling with operational precision to deliver multi-channel marketing that drives engagement and impact. You&rsquo;ll work across email, web, social media, and event marketing to bring programs to life &mdash; coordinating with internal teams, vendors, and external partners to ensure campaigns are executed flawlessly, on time, and on brand. 
This role is ideal for someone who loves translating complex ideas into compelling stories &mdash; and who&rsquo;s excited by the world of startups, innovation, and entrepreneurship. Curiosity about MassChallenge&rsquo;s five Challenge Areas &mdash; Healthcare &amp; Life Sciences, Climate &amp; Environment, Global Financial Systems, Sustainable Food Systems, and Security &amp; Resiliency &mdash; is a plus.
Location 
This position is based in Boston, MA, with a hybrid schedule (Tuesdays and Thursdays in-office). Some event support may require occasional evenings or travel. Relocation assistance is not available at this time.
What You'll Do 
 
Collaboration &amp; Project Management<ul><li>
Partner closely with internal teams to gather inputs, content, and approvals across programs, partnerships, and events.</li><li>
Manage project timelines and stakeholder communications to ensure clarity, accountability, and on-time delivery.</li><li>
Coordinate with internal staff and external contractors &mdash; including designers, videographers, event vendors, and A/V teams &mdash; to ensure high-quality execution and brand consistency.</li><li>
Maintain organized shared folders, calendars, and documentation to keep all marketing activities aligned.</li><li>
Facilitate project check-ins and follow-ups to keep deliverables moving smoothly.</li><li>
Conduct final QA and proofreading of all marketing materials prior to publication or distribution.</li></ul>
Campaign &amp; Program Execution<ul><li>
Execute integrated campaigns across email, web, and social to promote programs, partnerships, and events.</li><li>
Build and update assets in HubSpot and WordPress with precision and brand alignment.</li><li>
Manage deliverables from external design firms &mdash; prepare briefs,consolidatefeedback, and track deadlines.</li><li>
Create or adapt quick-turn materials in Canva (or similar tools).</li><li>
Maintain organized project documentation, timelines, and production files</li></ul>
Content, Social, and Storytelling<ul><li>
Draft and publish content across newsletters, landing pages, and social channels.</li><li>
Collect and curate founder, partner, and expert stories for marketing and PR use.</li><li>
Support content scheduling, social media monitoring, and short-form video creation (e.g., Canva, CapCut).</li><li>
Assist in coordinating press release distribution and tracking earned media.</li></ul>
Event Marketing<ul><li>
Support marketing deliverables for events and showcases (emails, signage, registration pages, printed materials).</li><li>
Collaborate cross-functionally to ensure event materials are accurate, timely, and aligned with brand standards.</li><li>
Assist on-site with photography, video, and live coverage as needed.</li></ul>
 Analytics &amp; Marketing Operations<ul><li>
Track and summarize campaign, web, and social performance using HubSpot and Google Analytics.</li><li>
Maintain clean CRM data, tagging, and segmentation.</li><li>
EnsureUTMs, links, and asset naming conventions are standardized.</li><li>
Support content calendars and operational documentation to improve workflow efficiency.</li><li>
Use AI tools responsibly (e.g., ChatGPT, Canva Magic Studio) to enhance productivity and creativity.</li></ul>
Who You Are &amp; What You Bring
Education &amp; Experience Requirements 
Required:<ul><li>
At least 3 years of hands-on marketing experience (startup, investor, accelerator, nonprofit, or agency experience a plus).</li><li>
Strong stakeholder and vendor management experience, including coordination with internal teams and external partners (design, video, event production, and A/V).</li><li>
Proven ability to manage multi-channel campaigns in a fast-paced environment.</li><li>
Experience with HubSpot (email automation, forms, lists, workflows) and WordPress (or similar CMS).</li><li>
Strong writing and editing skills, with a sharp eye for detail.</li><li>
Proficiencyin Canva or equivalent tools for quick-turn creative work.</li><li>
Working knowledge of Google Analytics and HubSpot reporting dashboards.</li><li>
Experience coordinating external vendors, creative partners, and event deliverables.</li><li>
Excellent organizational and project management skills.</li></ul>
Preferred:<ul><li>
Basic video editing or production coordination experience.</li><li>
Familiarity with press release distribution and media monitoring tools.</li><li>
Interestin startups, entrepreneurship, and emerging technology.</li><li>
Familiarity withMassChallenge&rsquo;sChallenge Areas or adjacent sectors.</li><li>
Curiosity and comfort using generative AI to improve content and process quality.</li></ul>
Who We Are 
MassChallenge is the global network for innovators who are working to solve massive challenges. We connect startups, experts, corporations, and communities to grow and transform businesses and economies. At MassChallenge we:<ul><li>
Help entrepreneurs build the next generation of transformational businesses by connecting them with the resources, partnerships, and communities that help them launch, grow, and scale their startups.</li><li>
Help our partners build, grow, and evolve their corporate innovation practices.</li><li>
Leverage the power of entrepreneurship to strengthen global innovation ecosystems.</li></ul>
Why You Should Join Us 
We believe working at MassChallenge is fulfilling because of the mission, challenging because of the pace and work, and rewarding because you get to build to the next step in your career here. When you join MassChallenge you join an incredible team and network of innovators and entrepreneurs, you take ownership over significant and strategically important projects, you focus on impact and output, and you help strengthen the global innovation ecosystem.
Our Core Values:<ul><li>
Founder Mindset: Optimism, Tenacity, Love the Problem</li><li>
Connect &amp; Collaborate: Empathy &amp; Inclusion &amp; Fun, Build Community, Connect the Dots</li><li>
Progress over Perfection: Build on experience, Fail Fast, DemonstrateTraction</li></ul>
Compensation:<ul><li>
MassChallenge offers competitive salaries, excellent benefits, and a supportive working environment.</li><li>
Salary is based on a nonprofit scale and commensurate with skills and experience.</li><li>
For this position, the base salary range is $65,000 - $70,000</li><li>
Internal equity considerations and the average salary of the peer range will be reviewed before making a final offer.</li></ul>
**
MassChallenge is proud to be an Equal Opportunity Employer. We seek individuals from a broad variety of backgrounds with varying levels of experience who have a desire to do meaningful work. We recruit, employ, train, compensate, and promote regardless of race, color, gender, gender identity, religion, national origin, ancestry, disability, age, veteran status, sexual orientation, or any other characteristic protected by law.</div>

Marketing Manager

Reliant Dental Group

Job OverviewWelcome to Intrin Dental Group. Our company currently owns and operates 6 dental practices, and we pride in constant improvements and evolution through education and technology.We are seeking a skilled and motivated Online Marketing / SEO Manager to join our dynamic marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and a passion for driving organic traffic to our website. Ideal candidate should be possess knowledge of website management and contents creation.Responsibilities<ul><li>Develop and execute comprehensive SEO strategies to improve organic search visibility and drive traffic to the website.</li><li>Conduct keyword research to identify opportunities for content creation and optimization.</li><li>Optimize website content, including metadata, HTML tags, and images, to enhance search engine performance.</li><li>Monitor and analyze website performance using tools like Google Search Console and other analytics platforms.</li><li>Collaborate with web developers to ensure proper implementation of technical SEO best practices across the site.</li><li>Manage content management systems (CMS) such as WordPress to ensure optimal site structure and usability.</li><li>Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.</li><li>Oversee social media management efforts to support overall SEO goals and enhance brand visibility.</li><li>Provide regular reports on SEO performance metrics and recommend actionable improvements.</li></ul>Experience<ul><li>Proven experience as an online marketing Manager or similar role in digital marketing for minimum 2 years.</li><li>Strong knowledge of web technologies including HTML, CSS, JavaScript, and their impact on SEO performance.</li><li>Familiarity with various SEO tools and software for keyword research, tracking rankings, and analyzing competitors.</li><li>Experience with content management systems (CMS), particularly WordPress.</li><li>Excellent analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Strong communication skills to effectively collaborate with cross-functional teams.</li><li>A proactive approach to problem-solving with a keen attention to detail.</li></ul>Send us your resume for review!Job Type: Full-timePay: $24.00 - $30.00 per hourBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul>Ability to Commute:<ul><li>Boston, MA 02109 (Required)</li></ul>Ability to Relocate:<ul><li>Boston, MA 02109: Relocate before starting work (Required)</li></ul>Work Location: In person

Online Marketing / SEO Manager

Allen & Gerritsen

<div><div>Do you spend hours falling down the TikTok rabbit hole? Do you discover new brands from your favorite content creators? Allen &amp; Gerritsen (A&amp;G) is seeking a new Manager, Creator Relations &amp; Social Media to join us in Philadelphia and play an integral role in our rapidly expanding creator relations and social media practice that exists within an award-winning independent, full-service marketing agency. A&amp;G Managers have a seat at the table with clients and senior management, and will learn the ropes from a team of integrated PR and digital marketing pros across a wide range of industries and local &amp; national brands. Sound like an exciting opportunity? Read on to see what we&rsquo;re looking for.</div> 
Craftsmanship
Continuously elevate the quality of our creator relations capabilities and partnerships to amplify business outcomes, drive exceptional agency output, and deliver an outstanding client experience.<ul><li>
Lead activities including the development of content calendars and creator briefs, post scheduling, community engagement, social media moderation, weekly trend reports, and industry and competitor monitoring.</li><li>
Research and identify influencers and content creators, and lead the development of campaign briefs and product seeding.</li><li>
Manage the end-to-end influencer/creator workflow, from initial campaign concepting and influencer identification, to final content delivery and payment facilitation.</li><li>
Participate in and support the development of new business pitches.</li></ul>
Curiosity
Proactively explore the evolving social media &amp; creator landscape to enhance our partnerships and make our contributions to client relationships and the final work stronger.<ul><li>
Live &ldquo;chronically online.&rdquo; Stay connected to culture, trends, and inspiring content to ensure content and solutions resonate with both the brands&rsquo; audiences and their business.</li><li>
Continuously test and explore new platform advancements, and proactively bring recommendations to internal teams and client conversations.</li><li>
Lead ongoing research initiatives to identify, vet, and establish new partnerships to expand our creator network.</li></ul>
Creativity
A problem solver to the core, you&rsquo;ll constantly seek new approaches to strength your work, ideas, and our teams at large &mdash; pushing against the conventional to spark action.<ul><li>
Support the ideation and development of business-purposeful creator campaigns, social content calendars, ambassador programs, and broader earned-first marketing campaigns.</li><li>
Proactively problem-solve and trouble-shoot platform or partnership challenges, bringing recommendations to the broader team.</li></ul>
Culture
You are a present and positive member of our A&amp;G community, demonstrating our values and fostering an energizing and inclusive environment that transcends our walls.<ul><li>
Actively contribute to fostering a collaborative, high-performance, and inclusive agency culture.</li><li>
Consistently practice kindness and respect for yourself, colleagues, clients, and partners.</li><li>
Help train and support student interns.</li><li>
Take accountability for all work and deliverables produced, consistently going above and beyond to ensure the completion, creativity, and collaboration of great work and most importantly, a great work environment.</li></ul> 
Qualifications:
You have 2-4 years of post-graduate, professional experience (agency or consumer brand preferred) supporting influencer/ambassador/creator programs, content development for social media channels, and interacting directly with clients.
You&rsquo;re fiercely passionate about social media and follow it ferociously both personally and professionally. You&rsquo;re the first person to tell your friends about a new TikTok trend, you love trying new capability launches on Instagram, and you have a list of favorite creators. Most importantly, you have experience and can share tangible examples of how you&rsquo;ve leveraged trends to build creator partnerships and/or social content in ways that strategically supported a brand&rsquo;s business.
You love to write and you&rsquo;re able to adapt to a variety of different voices and styles. Bonus points if some of your best writing has been in 280 characters or less.
You&rsquo;re naturally curious about content development across all forms of media; bonus points if you have experience capturing and publishing your own content, but not required.
You&rsquo;re a detail-oriented self-starter who has experience leading projects, but you&rsquo;re still eager to learn from your broader team.
You&rsquo;re always curious to learn more, and you view challenges as new opportunities to build upon your skills and broaden your expertise.
You love to consume the news and stay up-to-date with current trends.
It&rsquo;s not required but we&rsquo;d love to hear about any experience you have working with e-commerce and/or affiliate platforms. 
Please note this role is based in Philadelphia, and will work in-person three days a week. 
Why A&amp;G?<ul><li>
Join a vibrant team that values creativity, innovation, and making a positive impact.</li><li>
Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food &amp; Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.</li><li>
Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.</li><li>
Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.</li><li>
 Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.</li></ul>
If you&rsquo;re ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we&rsquo;d love to hear from you. Apply today and let&rsquo;s create something amazing together. 
A&amp;G is a &#64257;ercely independent agency in the cities where independence was born, Boston &amp; Philadelphia.
Innovation &amp; culture drive its success.
A&amp;G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.</div>

Manager, Creator Relations & Social Media

TetraScience

<div><h3 class="jobSectionHeader">Who We Are</h3>
TetraScience is the Scientific Data and AI company. We are catalyzing the Scientific AI revolution by designing and industrializing AI-native scientific data sets, which we bring to life in a growing suite of next gen lab data management solutions, scientific use cases, and AI-enabled outcomes.
TetraScience is the category leader in this vital new market, generating more revenue than all other companies in the aggregate. In the last year alone, the world&rsquo;s dominant players in compute, cloud, data, and AI infrastructure have converged on TetraScience as the de facto standard, entering into co-innovation and go-to-market partnerships:
In connection with your candidacy, you will be asked to carefully review the Tetra Way letter, authored directly by Patrick Grady, our co-founder and CEO. This letter is designed to assist you in better understanding whether TetraScience is the right fit for you from a values and ethos perspective.
It is impossible to overstate the importance of this document and you are encouraged to take it literally and reflect on whether you are aligned with our unique approach to company and team building. If you join us, you will be expected to embody its contents each day. 
Who You Are
We are seeking a full-stack product marketer&mdash;both strategic and hands-on&mdash;to drive go-to-market strategy, and high-impact content across the Tetra Scientific Data and AI Platform. You will shape compelling positioning, narratives, and content for Universal SDMS &ndash;which includes data replatforming, automation and engineering &ndash; advanced analytics, and AI-powered scientific use cases, engaging scientific, business, IT, and data leaders.
You thrive at the intersection of product marketing and content creation: equally comfortable building field enablement strategy and crafting high-quality white papers, blog posts, or designing ROI calculators that inspire action. You have a proven track record of driving adoption and measurable success for technical platforms, bring deep scientific understanding, and excel at translating complexity for diverse audiences.<h3 class="jobSectionHeader">
What You Will Do</h3>
Reporting to the Senior Director of Product Marketing, you will drive strategy and execution for awareness, pipeline growth, and thought leadership.
Product Marketing Responsibilities<ul>
<li>
Define and refine messaging and positioning for the Universal SDMS, analytics, and Scientific AI use cases.</li>
<li>Create and execute a wide range of engaging multi-format content, including:</li>
<li><ul><li>White papers, blogs, solution briefs, and customer stories</li>
<li>SEO-optimized website copy and campaign assets</li>
<li>Webinars, video scripts, and demo content</li>
<li>Social media campaigns and digital ads</li>
</ul></li><li>Track content performance and pipeline impact, ensuring assets are impactful and widely leveraged.</li>
<li>Lead and execute product launches, ensuring unified go-to-market strategy, and supporting content.</li>
<li>Partner with Sales, Product and Enablement to train the field and create tools such as pitch decks, ROI calculators, battlecards, and competitive intelligence.</li>
<li>Translate complex technical and scientific capabilities into accessible narratives for scientists, IT, data leaders, and executives.</li>
<li>Represent TetraScience at industry events, customer meetings, and strategic demo showcases.</li></ul>
Requirements<h3 class="jobSectionHeader">
What You Have Done</h3><ul>
<li>Degree in Life Sciences required.</li>
<li>5+ years of product marketing experience in life sciences, with familiarity spanning lab informatics, scientific applications, and AI/ML solutions.</li>
<li>Proven track record in content creation across multiple formats and audiences</li>
<li>Candidates will be asked to provide 2&ndash;3 examples of content they&rsquo;ve personally authored (e.g., blogs, white papers, or product collateral).</li>
<li>Highly conversant in direct content for customers to drive sales and expansion - slides, RFP responses etc</li>
<li>Strong understanding of the scientific data lifecycle, including data replatforming/engineering, analytics, and AI-enabled use cases.</li>
<li>Experience collaborating with cross-functional teams in high-growth, fast-paced organizations.</li>
</ul>
Benefits<ul><li>
A culture of continuous improvement where you can grow your career and get coaching</li></ul><ul>
<li>100% employer-paid benefits for all eligible employees and immediate family members</li>
<li>Unlimited paid time off (PTO)</li>
<li>401K</li>
<li>Remote role - work where you want to work</li>
<li>Company paid Life Insurance, LTD/STD</li>
</ul>
We are not currently providing visa sponsorship for this position</div>

Senior Product Marketing Manager

<div>Sr. Manager, Marketing Innovation &amp; AI
Transform the Future of Marketing at ADP
At ADP, we&rsquo;re reimagining how marketing works &mdash; where human creativity meets intelligent automation to drive certainty and performance in an evolving digital world. Join us to help shape the next era of marketing innovation powered by Generative AI, automation, and agentic systems that make our teams faster, smarter, and more creative.
As Sr. Manager, Marketing Innovation &amp; AI, you&rsquo;ll lead the design, experimentation, and adoption of AI-driven tools and processes that transform how ADP markets globally. You&rsquo;ll help teams across the organization unlock new levels of productivity, creativity, and precision &mdash; from campaign orchestration to content creation and measurement.
You&rsquo;ll also play a critical role in supporting our Generative Engine Optimization (GEO) efforts by ensuring our marketing organization has the right platforms, workflows, and enablement programs to maximize visibility and performance in the age of generative discovery.
This is a highly visible, cross-functional role that blends marketing strategy, technology, and organizational change to help ADP build one of the most advanced, future-ready marketing engines in the industry.
Key Responsibilities
<ul><li>Shape the Future of Marketing Through AI Innovation</li>
<li><ul><li>Take direct, hands-on responsibility for designing, piloting, and scaling AI-powered tools and processes that enhance how marketing teams research, ideate, plan, create, and deliver work across ADP&rsquo;s global ecosystem.</li>
</ul></li></ul><ul><li>Partner closely with the GEO team to identify, test, and operationalize technologies and workflows that enable ADP&rsquo;s content to perform effectively in generative search environments.</li>
<li>Champion multimodal innovation&mdash;ensuring ADP&rsquo;s marketing ecosystem is equipped to optimize and distribute not only text-based content but also visual, audio, and interactive assets that strengthen discoverability and engagement in multimodal generative platforms.</li>
</ul><ul><li>Advance Agentic Systems and Workflows</li>
<li><ul><li>Drive the adoption and integration of emerging AI agents and automation frameworks into marketing processes.</li>
<li>Develop and implement scalable, responsible pathways for agentic systems to support content generation, tagging, campaign management, and insights.</li>
</ul></li><li>Build AI Enablement and Adoption Programs</li>
<li><ul><li>Develop structured enablement programs, playbooks, and proof-of-concept pilots.</li>
<li>Train and support marketing teams to build confidence and capability in using AI tools.</li>
</ul></li><li>Measure Innovation Impact</li>
<li><ul><li>Define and track metrics that demonstrate the impact of AI on marketing efficiency, creativity, and business outcomes.</li>
<li>Collect and analyze data to inform ongoing improvements.</li>
</ul></li><li>Collaborate Across Functions</li>
<li><ul><li>Work closely across Marketing, Technology, Data Analytics, and Legal/Compliance teams to ensure safe and scalable AI deployment.</li>
<li>Coordinate and manage tactical workflows and compliance checks.</li>
</ul></li></ul><ul><li>Champion a Culture of Continuous Learning
<ul><li>Inspire curiosity and create space for experimentation &mdash; helping marketers stay ahead of rapid AI evolution while translating emerging technology into practical, everyday marketing applications.</li>
</ul></li></ul>#LI-CS5
Qualifications
<ul><li>5+ years of experience in marketing, digital transformation, or marketing technology</li>
<li>Strategic understanding of Generative AI tools (ChatGPT, Gemini, Claude, Copilot, etc.) and enthusiasm for applying them to marketing use cases</li>
<li>Exposure to or curiosity about agentic AI systems, including autonomous or semi-autonomous agents and workflow orchestration tools</li>
<li>Demonstrated ability to learn fast and translate emerging technology into actionable business value</li>
<li>Experience leading marketing process design, enablement, or technology implementation</li>
<li>Strong grasp of content structure, SEO, and digital experience principles</li>
<li>Exceptional communication and storytelling skills &mdash; able to make complex ideas accessible to executives and non-technical teams</li>
<li>Proven track record of collaboration across global, matrixed organizations</li>
<li>Deep intellectual curiosity and growth mindset &mdash; constantly exploring new tools, testing new ideas, and sharing insights with others</li>
<li>Comfort operating in ambiguity and driving clarity through research, iteration, and experimentation</li>
</ul>Role is hybrid out of an ADP office.
<div>Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days &amp; Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $85,200.00 - USD $173,100.00 / Year* 
 
<ul><li>Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
</li></ul></div>A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
Diversity, Equity, Inclusion &amp; Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP&rsquo;s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP&rsquo;s culture and our full set of values.</div>

Sr. Manager, Marketing Innovation & AI

<div><ul><li>At BNY, our culture allows us to run our company better and enables employees&rsquo; growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world&rsquo;s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.</li>
</ul>
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance &ndash; and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We&rsquo;re seeking a future team member for the role of VP, Global Content at BNY Investments to join our North American Marketing team. This role is in Boston.

The purpose of this role is to develop and deliver market-leading, creative content for consumers and professional clients across a broad range of investments and mediums, promoting BNY Investments products as well as macroeconomic and asset class materials.

In this role, you&rsquo;ll make an impact in the following ways:
<ul>
<li>Work with the global content team to deliver the editorial agenda primarily for the North American market.</li>
<li>Collaborate with the team to find new, impactful ways of helping our clients understand our products and capabilities.</li>
<li>Edit, write and produce to deadlines a wide range of client-centric content, mindful of the business style and compliance requirements.</li>
<li>Produce an array of content across marketing campaigns, commentaries, reports and websites</li>
<li>Build relationships with internal stakeholders across BNY Investments to identify opportunities for content collaborations to use in our markets.</li>
<li>Adapt content to meet the needs of different activities, such as social or paid media content promotion.</li>
<li>Work with the wider global content team to support BNY Investments across markets and help build best practices across our shared processes.</li>
<li>Peer review and edit content produced both within the content team and wider marketing team. Support translation processes, ensuring review process is followed to ensure language is appropriate in local market</li>
<li>Regularly review performance of content to inform future planning formats and topic areas.</li>
<li>Actively look for improvements in process to achieve efficiencies in reaching relevant markets and cost-efficient production.</li>
<li>Understand and adhere to editorial compliance standards and processes. Ensure adherence to standard operating procedures and policies.</li>
<li>Keep abreast of industry trends and topics of interest to ensure content is relevant and resonates with our professional clients. Work with our sales and marketing teams to ensure content is relevant and aligns with commercial priorities and other activities.</li>
</ul>
To be successful in this role, we&rsquo;re seeking the following:
<ul>
<li>Fixed income expertise strongly preferred</li>
<li>Strong organizational skills and ability to meet deadlines and communicate clearly with stakeholders.</li>
<li>Strong command of investment topics as well as a keen sense of business and sales priorities.</li>
<li>Comfortable writing in both a retail and professional tone with a strong financial services vocabulary.</li>
<li>Strategic and creative thinker with attention to detail</li>
<li>Ability to work independently as well as manage multiple projects across teams.</li>
<li>Excellent interpersonal and communication skills; build strong, positive relationships with key external and internal partners.</li>
<li>Experience in investment writing, SEO optimization and creative content experience (such as infographics, video and audio) preferable.</li>
<li>Experience with Adobe WorkFront beneficial.</li></ul> 
 
At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn

Here&rsquo;s a few of our recent awards:
<ul>
<li>America&rsquo;s Most Innovative Companies, Fortune, 2025</li>
<li>World&rsquo;s Most Admired Companies, Fortune 2025</li>
<li>&ldquo;Most Just Companies&rdquo;, Just Capital and CNBC, 2025</li></ul> 
 
Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life&rsquo;s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $68,000 and $155,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and company- sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance and market factors.</div>

VP, Content Specialist

Explore 105+ Senior content marketing manager in Boston this November. Find roles across top companies and apply now to boost your career.