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senior growth marketing manager

Industrious

<div><p><b>About the Company:</b></p>
<p>
Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We're excited about having a meaningful impact on people's workplace experience.</p>
<p><b>
Great days also start when everyone can be their authentic self at work.</b> Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.</p>
<p>
To learn more, visit www.industriousoffice.com/careers.</p>
<p><b>
About The Role</b></p>
<p>
At Industrious, we're building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We're looking for a Senior Growth Marketing Manager who is passionate about scaling marketing impact through data-driven decision making, experimentation, and creative problem-solving.</p>
<p>
This is a high-visibility role that sits at the intersection of strategy, analytics, and hands-on execution. Reporting to the Director of Growth Marketing, you will own and optimize opportunistic performance channels, implement and maintain attribution models, and unlock new opportunities to fuel member acquisition and revenue growth. You are also a kind, thoughtful, quirky team player who doesn't take themselves too seriously.</p>
<p><b>
Key Responsibilities</b></p>
<ul>
<li><b>Attribution &amp; Analytics:</b> Build, implement, and maintain omni-channel attribution models to ensure accurate performance tracking of marketing campaigns and serve as a thought leader in how to convey key business metrics to leadership.</li>
<li><b>Performance Marketing:</b> Expand the scope of our paid marketing apparatus, bringing opportunistic channels to the table &ndash; including programmatic and audio &ndash; and fully managing and scaling campaigns across these channels.</li>
<li><b>SEO &amp; Non-Paid Growth:</b> Lead SEO initiatives to drive incremental organic traffic to the Industrious website and sales funnel, and guide cross-functional teams on best practices and insights to fuel growth.</li>
<li><b>Experimentation &amp; Testing:</b> Design, launch, and analyze A/B and multivariate tests across paid channels, e-mail and website to continuously improve campaigns, funnel performance, and user experience.</li>
<li><b>AI &amp; Innovation:</b> Approach our business needs with mindfulness on how AI can be used to streamline workflows and unlock new business opportunities.</li>
<li><b>Cross-functional Collaboration:</b> Partner with Operations, Tech and Sales to align on the member and prospect experience.</li>
<li><b>Reporting &amp; Insights:</b> Track and synthesize data across all marketing channels, to highlight wins, learnings, and opportunities to inform future strategy.</li>
<li><b>Broker Marketing:</b> Support our broker relations team and provide guidance and reporting around marketing driven tactics to engage brokers.</li>
</ul>
<p><b>You Are:</b></p>
<ul>
<li>A results-driven, self-starter who isn't afraid to roll up their sleeves and take ownership of initiatives, relentless driving towards business goals.</li>
<li>A collaborative partner who thrives in cross-functional environments &ndash; building strong relationships with sales, operations, and technology teams to deliver on shared outcomes.</li>
<li>Data-driven, with a persistent desire to uncover insights, ask &quot;why,&quot; and take action.</li>
<li>Experienced in building and maintaining complex omni-channel attribution models.</li>
<li>Comfortable taking a hands-on approach with performance marketing channels, managing budgets and optimizing for growth.</li>
<li>Proficient with SEO fundamentals and how organic search drives long-term revenue growth.</li>
<li>Skilled at designing and analyzing A/B and multivariate tests to inform decisions.</li>
<li>Motivated by learning and experimentation, always testing, iterating, and taking calculated risks.</li>
<li>A strategic thinker who also thrives in execution&mdash;equally comfortable in spreadsheets, dashboards, and campaign platforms.</li>
<li>Excited to help build a customer-centric, growth-minded organization.</li>
<li>Passionate about hobbies and interests outside of work that help you bring your best self to work each day.</li>
</ul>
<p><b>Qualifications &amp; Requirements</b></p>
<ul>
<li>6+ years of experience in growth, performance, or high impact digital marketing roles.</li>
<li>Proven track record of managing paid media campaigns across multiple channels with measurable success.</li>
<li>Strong proficiency with analytics tools (e.g., Google Analytics, Looker, Tableau)</li>
<li>Hands-on experience with attribution modeling and marketing automation platforms.</li>
<li>Prior experience implementing SEO best practices and strategies.</li>
<li>Demonstrated ability to embrace and actively leverage AI tools to streamline workflows, unlock insights, and drive solutions to support business growth.</li>
<li>Strong testing &amp; optimization background (A/B, multivariate, funnel analysis).</li>
<li>Comfort with data analysis and statistical methods (Excel/Google Sheets)</li>
</ul>
<p><b>Compensation:</b></p>
<p>
The annual base compensation range for this role is between $130,000 and $140,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job-related knowledge, skills, and professional qualifications. You will also be eligible for an annual 12.5% bonus and participation in our long-term incentive program.</p>
<p>
Base and bonus compensation are just two components of Industrious' total compensation package for this role. Other great perks and benefits include heavily subsidized healthcare plans, generous paid time off, wellness programs, professional development grants, 401k plan, and many other benefits, subject to applicable eligibility criteria and company policies.</p>
<p><b>
Equal Employment Opportunity: </b>Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.</p><div><div>
<div><b>
Industrious in the News:</b></div>
</div><div><ul><li>Getting Our Team to Show Up And Love It: What We've Learned from Thousands of Office Days</li>
<li>How Industrious became an $800million brand by building a sense of belonging</li>
<li>CBRE Group to Acquire Industrious, Create New Business Segment</li>
<li>A note from our CEO about Industrious + CBRE</li>
<li>Industrious Partners with Delta Business Traveler to Support Every Kind of Business Flyer</li>
<li>CBRE Chooses Coworking Hub for Its New Global Financial Headquarters</li>
<li>The Anti Adam Neumann of the Co-Working Industry</li></ul></div></div></div>

Senior Growth Marketing Manager

Artsy

<div><p>We&rsquo;re looking for a <b>Senior Growth &amp; Lifecycle Marketing Manager</b> who is equal parts strategic thinker, analytical problem-solver, and hands-on marketer. You&rsquo;ll join Artsy&rsquo;s Growth &amp; Lifecycle Marketing team to grow engagement, retention, and revenue across our global user base.</p><p>
In this role, you&rsquo;ll own end-to-end campaign execution across lifecycle and emerging growth channels&mdash;starting with email and push notifications and expanding into channels like Reddit, paid marketing, and App Store Optimization (ASO). You&rsquo;ll contribute to strategy, working closely with the GLM team to identify opportunities, build hypotheses, and drive measurable results.</p><p>
We&rsquo;re looking for someone who is user-obsessed&mdash;curious about how users discover, engage with, and return to Artsy&mdash;and who thrives on turning those insights into impactful campaigns. You&rsquo;ll combine data, creativity, and executional excellence to connect people with art they love.</p><p></p><h2 class="jobSectionHeader"><b>
What You&rsquo;ll Do at Artsy</b></h2><ul><li><p><b>
Lead end-to-end campaign execution</b> across lifecycle and growth channels&mdash;from insight and brief to launch and post-analysis.</p></li><li><p><b>
Contribute to lifecycle and growth strategy</b>, partnering with the team to identify opportunities across the full user journey.</p></li><li><p><b>
Develop hypotheses and campaign briefs</b> grounded in data and user insights; define clear goals, success metrics, and testing plans.</p></li><li><p><b>
Deeply understand the user journey</b>, mapping collector touch-points to identify where communications can drive activation, engagement, and retention.</p></li><li><p><b>
Analyze campaign and channel performance</b>, translating data into actionable insights and next steps.</p></li><li><p><b>
Experiment with emerging channels</b> such as Reddit, ASO, and paid social, building repeatable frameworks for testing and scaling.</p></li><li><p><b>
Collaborate cross-functionally</b> with Brand, Product, Content, and Analytics to bring campaigns to life and ensure a cohesive user experience.</p></li><li><p><b>
Enhance lifecycle automation and personalization</b> in Braze through creative triggers, dynamic content, and user segmentation.</p></li><li><p><b>
Document and share learnings</b> to help the team continually refine our approach to growth and lifecycle marketing.</p></li></ul><h2 class="jobSectionHeader"><b><br>
This Role Is a Fit for You If You&hellip;</b></h2><ul><li><p>
Bring <b>3-5 years of experience</b> in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company.</p></li><li><p>
Are <b>deeply user-obsessed</b>&mdash;you love understanding what motivates users and how to connect with them meaningfully across their journey.</p></li><li><p>
Have a <b>strong analytical mindset</b> and can interpret data to find insights, shape hypotheses, and measure outcomes.</p></li><li><p>
Balance <b>strategic thinking and hands-on execution</b>&mdash;you can zoom out to design a campaign framework and zoom in to QA a push notification.</p></li><li><p>
Have <b>hands-on experience with Braze</b> or similar messaging platforms, and are comfortable managing campaigns independently.</p></li><li><p>
Are <b>curious and experimental</b>, eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly from results.</p></li><li><p>
Thrive in <b>cross-functional environments</b>, collaborating closely with Product, Brand, and Analytics teams to bring ideas to life.</p></li><li><p>
Are highly organized, detail-oriented, and able to manage multiple initiatives in parallel.</p></li><li><p><b>
This role will be based in NYC and requires 2-3 days in office.</b></p></li></ul><p></p><p><b>
This Role May Not Be the Right Fit If You&hellip;</b></p><ul><li><p>
Are solely interested in lifecycle marketing and aren&rsquo;t eager to experiment with new growth channels.</p></li><li><p>
Prefer to focus exclusively on execution without engaging in strategy or experimentation.</p></li><li><p>
Are uncomfortable working with data and analytics to inform decisions.</p></li><li><p>
Don&rsquo;t enjoy a fast-paced, highly collaborative environment where autonomy and iteration are expected.</p></li></ul><p><b>
What success looks like in your first 3-6 months:</b></p><p><b>
By Month 3:</b></p><ul><li><p>
Launch multiple lifecycle campaigns across email and push with measurable improvements in engagement.</p></li><li><p>
Build strong partnerships with Brand, Product, and Analytics stakeholders.</p></li><li><p>
Develop a deep understanding of the user journey.</p></li><li><p>
Identify early opportunities to test new growth channels or audience segments.</p></li></ul><p><b>
By Month 6:</b></p><ul><li><p>
Launch a cross-channel campaign (e.g., Reddit, ASO, or paid social) with clear learnings and performance results.</p></li><li><p>
Deliver data-driven recommendations that inform ongoing lifecycle and growth strategy.</p></li><li><p>
Establish repeatable processes for campaign briefing, testing, and reporting.</p></li></ul><p><b>
What We Offer:</b></p><ul><li><p>
Opportunity to reimagine the art industry while working with a talented, diverse, international team.</p></li><li><p>
Competitive salary and equity</p></li><li><p>
Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles</p></li><li><p>
We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)</p></li><li><p>
Comprehensive healthcare &amp; benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support &amp; resources, and more</p></li><li><p>
Professional development, including: mentoring, lunch &amp; learns, regular training, 1:1 management, and an open feedback culture</p></li><li><p>
Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global &quot;All Hands&quot; meetings, &quot;Artsy Salon&quot; (a yearly exhibition of our team's creativity), attendance to art world events, and more</p></li></ul><p><i>
The salary range for this role is $90,000-$105,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.</i></p><p><i>
All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our &ldquo;What We Offer&rdquo; above for more detail, or speak to our Talent Acquisition Team to learn more!</i></p><p><b>
Please note that we do not accept applications sent by email. You should submit your application directly through our careers website!</b></p><h2 class="jobSectionHeader"><b>
Artsy Values</b></h2><p><i>
Artsy has five core values that will inform your experience at Artsy.</i></p><p><b>
For the Love of Art:</b> We show relentless curiosity, empathy, and passion for collectors, artists, gallerists, and the art market. We take action to make the art world more fair and welcoming.</p><p><b>
Own Our Outcomes:</b> We are all individual owners of Artsy&rsquo;s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.</p><p><b>
Lead with Openness:</b> We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.</p><p><b>
Transform Together:</b> Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.</p><p><b>
Impact Over Perfection:</b> Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.</p><p></p><p><b>
Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.</b></p><p>
Compensation Range: $90K - $105K</p></div>

Senior Growth & Lifecycle Marketing Manager

PIMS, Inc.

<div><div>Creative Marketing Manager</div>
<div>Target Compensation: $75,000 &ndash; $95,000<br>
Location: NYC (Garment District)</div>
<div></div><div><b>Join the Premier Partner in Marketing and Fulfillment Support!</b></div>
<div></div><div>Are you ready to be part of a dynamic team that&rsquo;s revolutionizing the marketing and fulfillment industry? PIMS Inc. is the go-to partner for brands of all sizes, delivering award-winning, customized solutions in fulfillment, packaging, warehousing, and logistics. From influencer outreach to retail, e-Commerce, and events, our global network empowers clients to focus on building their brand while we handle the rest&mdash;with precision and consistency.</div>
<div></div><div>At PIMS, we&rsquo;re the creative force behind many of the premium &lsquo;unboxing&rsquo; experiences you see on Instagram, Snap, and TikTok. We thrive on innovation, collaboration, and continuous improvement. If you have a growth mindset and love turning ideas into impact, you&rsquo;ll fit right in.</div>
<div></div><div>This role reports directly to the VP, Client Services, Sales &amp; Marketing and collaborates closely with Sales and Client Services. While not a direct people manager, this role may mentor junior staff or freelancers.</div>
<div></div><div><b><i>Ready to bring your creativity to a fast-paced, purpose-driven team? Apply now with your resume, portfolio, and a brief note about why you&rsquo;re excited to join PIMS.</i></b></div>
<div></div><div><b>Role Overview</b></div>
<div>As our Creative Marketing Manager, you&rsquo;ll be a strategic partner to our marketing, sales, and client services teams. You&rsquo;ll lead creative execution across digital and physical channels, ensuring our brand voice and visual identity shine through every touchpoint. From content creation and campaign strategy to internal communications and packaging design, you&rsquo;ll drive initiatives that foster long-term partnerships and fuel business growth.</div>
<div></div><div><b>What You&rsquo;ll Do</b></div>
<ul><li>Design and Visual Storytelling: Create compelling digital and print assets using Adobe Photoshop, Illustrator, and Canva, ensuring brand consistency across campaigns, packaging, and client experience boxes.</li>
<li>Video Production: Concept, edit, and produce dynamic video content in Adobe Premiere Pro for social media, YouTube, and marketing initiatives.</li>
<li>Content Strategy &amp; Social Media: Develop and manage content calendars for LinkedIn, Instagram, TikTok, and YouTube; schedule posts and optimize performance based on analytics.</li>
<li>Copywriting &amp; Editorial: Write and art-direct blog posts, newsletters, case studies, and brand communications that blend strong narrative with clean design.</li>
<li>Campaign Development: Collaborate on creative direction and execution for product launches, presentations, and marketing collateral.</li>
<li>Photography &amp; Asset Management: Capture, edit, and organize photography for campaigns and visual libraries; manage digital assets and uploads across platforms.</li>
<li>Market Research &amp; Trend Analysis: Conduct competitive and trend research to inform creative strategy and visual direction.</li>
<li>Project &amp; Calendar Management: Oversee timelines for campaigns, events, and internal initiatives, ensuring cross-departmental alignment and timely execution.</li>
</ul>
<div></div><div><b>What You&rsquo;ll Bring</b></div>
<ul><li>5+ years of experience in marketing, creative, or design-related roles</li>
<li>Bachelor&rsquo;s degree, preferably in business or marketing</li>
<li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva</li>
<li>Strong writing, storytelling, and visual design skills</li>
<li>Experience with digital marketing, SEO, paid ads, and branding</li>
<li>Familiarity with Microsoft Office Suite</li>
<li>Proven ability to post and analyze content across major social platforms</li>
<li>Detail-oriented, organized, and technically adept</li>
<li>Collaborative, proactive, and self-motivated</li>
<li>Excellent interpersonal and communication skills, with the ability to lead senior-level meetings</li>
</ul><div><b>Why PIMS</b></div>
<ul><li><b>Growth Opportunities</b>: Advance your career as the company grows</li>
<li><b>Paid Time Off</b>: Vacation, Personal Days, Floating Holidays&mdash;even your Birthday!</li>
<li><b>Health &amp; Wellness</b>: Medical, Dental, Vision, Family Leave, Disability, and Life Insurance</li>
<li><b>Retirement Plans</b>: 401k with company match &amp; profit sharing</li>
<li><b>Collaborative Culture</b>: We value growth, innovation, and visibility. Your contributions matter.</li>
<li><b>Core Values</b>: Accountability, Curiosity, Innovation, and Visibility</li>
</ul>
<div></div><div>PIMS Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</div></div>

Creative Marketing Manager

Anoto

<div><p>We&rsquo;re Anoto, the technology company behind Inq Smartpens https://inq.shop/ An innovative range of digital pens and intelligent writing solutions designed to bring handwritten ideas instantly to life.</p>
<p>
For over 20 years, we&rsquo;ve pioneered digital writing technology that bridges the gap between analogue and digital. Now, under a new management team and a bold vision, we&rsquo;re relaunching the brand through Inq, redefining how people think, create, and communicate across the analogue&ndash;digital divide.</p>
<p>
We&rsquo;re looking for a data-driven Senior Performance Marketer to lead customer acquisition and digital growth across global markets. Reporting to the Chief Marketing Officer, you&rsquo;ll plan, execute, and optimise performance marketing campaigns that drive visibility, engagement, and revenue for Inq Smartpens and the wider Anoto portfolio.</p>
<p>
This is a hands-on and strategic role at the heart of a global brand transformation, perfect for a creative thinker who thrives in fast-paced, start-up-style environments and wants to shape the future of a category.</p><p></p><p><b><br>
Key Responsibilities:</b></p><p></p><p><b><br>
1. Campaign Strategy &amp; Execution</b></p>
<ul>
<li>Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens.</li>
<li>Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms.</li>
<li>Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations.</li>
</ul>
<p><b>2. Data Analysis &amp; Optimization</b></p>
<ul>
<li>Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights.</li>
<li>Optimize budget allocation and bid strategies to maximise performance and efficiency.</li>
<li>Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations.</li>
</ul>
<p><b>3. Channel Ownership &amp; Expansion</b></p>
<ul>
<li>Own the performance of core advertising channels and identify opportunities for scaling.</li>
<li>Explore and test new advertising platforms and opportunities to expand reach and customer acquisition.</li>
<li>Collaborate with creative teams to develop compelling assets tailored to different channels and audiences.</li>
</ul>
<p><b>4. Collaboration &amp; Alignment</b></p>
<ul>
<li>Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches.</li>
<li>Work closely with the analytics team to implement tracking solutions and ensure accurate attribution.</li>
<li>Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines.</li>
</ul>
<p><b>5. Budget Management</b></p>
<ul>
<li>Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets.</li>
<li>Provide regular updates on spend, performance, and forecasts to key stakeholders.</li></ul><br>
<p></p>
<p>
Qualifications</p>
<ul><li>Bachelor&rsquo;s degree in marketing, Business, or a related field.</li></ul>
<p>
Experience</p><p></p><ul><li><br>
5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries.</li></ul>
<ul><li>Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns.</li></ul>
<ul><li>Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment.</li></ul>
<ul><li>Familiarity with international markets and localisation strategies.</li></ul>
<ul><li>Hands-on experience with remarketing, audience segmentation, and lifecycle marketing.</li></ul>
<ul><li>Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation.</li></ul><br>
<p></p>
<p>
Skills:</p><p></p><p><br>
Technical</p>
<ul>
<li>Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms.</li>
<li>Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools.</li>
<li>Strong understanding of attribution models, conversion tracking, and the digital marketing funnel.</li>
<li>Advanced knowledge of SEO and SEM principles.</li>
<li>Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software.</li>
</ul>
<p>Soft</p>
<ul><li>Analytical thinker with a focus on ROI and data-driven decision-making.</li></ul>
<ul><li>Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.</li></ul>
<ul><li>Strong communication skills for cross-functional collaboration and reporting.</li></ul></div><p></p>

Senior Performance Marketer

New York Public Radio

<div><h1 class="jobSectionHeader"><b>Manager, Marketing &amp; Audience Development</b></h1><p><b>
Description</b></p><p><br>
New York Public Radio seeks a self-starting and data-informed <b>Marketing &amp; Audience Development Manager</b> to drive audience growth and engagement across our multimedia portfolio, including WNYC (broadcast and podcasts), Gothamist, WQXR, and live events programming.</p><p>
This is a highly-visible role for a media marketing expert who thrives on owning their portfolio and working independently. The ideal candidate is capable of blending strategic vision with campaign execution, operations management, and data analysis, as well as confidently presenting insights and recommendations to senior leaders. They are adept at spearheading top-of-funnel awareness, leading partnership planning and execution, and ensuring that tactics ladder up to organizational goals.</p><p>
Reporting to the <b>Director of Audience Development,</b> this role will work cross-functionally with editorial, product, creative, development, and sponsorship teams to strengthen brand visibility, capture new audiences, and enable data-driven decision-making. In particular, this role will collaborate regularly with a <b>Data Analyst on the Audio Product team</b>, the <b>Digital News Audience Team</b>, and the <b>Senior Director of Editorial Operations</b>.</p><p>
Responsibilities</p><p><b>
Audience Growth &amp; Campaign Execution
</b></p><ul><li><p>Plan, manage, and optimize content marketing campaigns designed to drive discovery and acquisition.</p></li><li><div>
Own relationships with partnerships with major third-party platforms (Apple, Spotify, NPR, Amazon Music, etc.) and negotiate cross-promotional opportunities</div></li><li><div>
Expand in-kind promotional opportunities, such as on-demand trades and media partnerships.</div></li><li><div>
Lead execution of paid media campaigns end-to-end, including segmentation, optimization, testing, and reporting.</div></li><li><p>
Oversee marketing execution for new launches, live events, and organizational initiatives.</p></li></ul><p><b>
Audience Insights &amp; Reporting
</b></p><ul><li><p>Track campaign performance against KPIs, identify gaps, and generate actionable recommendations.</p></li><li><div>
Synthesize and analyze data from multiple platforms (O&amp;O and third-party), in a highly dynamic environment where both regular reporting and ad-hoc analysis are necessary.</div></li><li><div>
Maintain and improve dashboards and reporting under the guidance of Audience Development and Product teams.</div></li><li><div>
Translate complex data into accessible summaries and insights for non-technical stakeholders, including editorial, development, and sponsorship teams.</div></li><li><p>
Work with sponsorship, finance, and development teams to provide audience data that supports revenue goals.</p></li></ul><p><b>
Marketing Operations &amp; Cross-Functional Collaboration (Approx 15% of role)</b></p><ul><li><p>
Drive marketing workflows and deliverables across editorial, product, sponsorship, development, and finance.</p></li><li><div>
Implement tools and processes that improve efficiency, transparency, and collaboration.</div></li><li><p>
Champion internal visibility by regularly sharing successes with stakeholders at all levels.</p></li></ul><p><b>
Brand Marketing &amp; Strategy
</b></p><ul><li><p>Define and evolve brand positioning and strategies across NYPR properties in partnership with leadership.</p></li><li><p>
Ensure clarity and consistency in how each brand appears across platforms, partnerships, and campaigns.</p></li></ul><p><b>
Requirements</b></p><ul><li><p>
4&ndash;6 years of relevant experience in brand marketing, audience development, and/or data analysis.</p></li><li><div>
Demonstrated ability to independently plan and execute campaigns across digital, audio, and live-event platforms.</div></li><li><div>
Excels at building and maintaining spreadsheets (Excel/Google Sheets) and deep expertise with analytics/reporting tools (Tableau, Sprout, Podtrac, GA4, Google Ads, Meta Ads, Airtable).</div></li><li><div>
Proven track record of presenting insights and strategies to stakeholders with varying data facility.</div></li><li><div>
Strong project management and operations background, with the ability to coordinate complex workflows.</div></li><li><div>
Analytical fluency: the ability to read between the numbers and tell stories with data.</div></li><li><div>
Excellent communication and relationship-building skills across internal and external partners, including the ability to manage up.</div></li><li><p>
Flexible and nimble with an entrepreneurial mindset; comfortable pivoting as business needs evolve.</p></li></ul><p><b>
Pluses</b></p><ul><li><p>
Expertise in podcast and streaming platform marketing and audience development strategies.</p></li><li><div>
Passion for audio, public media, or mission-driven organizations.</div></li><li><div>
Awareness of (and affinity for) New York Public Radio&rsquo;s mission and programming.</div></li><li><p>
Experience with media buying and audience forecasting.</p></li></ul><div><b>
Additional Information:</b></div><div>
</div><div>
This is a full-time, exempt position with an annual salary of $76,000.00 for a 35-hour work week. The role operates in a hybrid capacity, two days a week in the office.</div><div>
</div><div><b>
Applications must include: a resume, a cover letter.</b></div><div></div><div><br>
</div><div>
This role is covered by a collective bargaining agreement between New York Public Radio and SAG-AFTRA.</div><div></div><div><b><br>
</b></div><div><b>
Commitment to Diversity, Equity &amp; Inclusion</b></div><div>
New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.</div><div>
</div><div><b>
Equal Opportunity</b></div><div>
New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.</div></div>

Manager, Marketing & Audience Development

People Inc.

<div><div>Job Title</div>
Senior Manager, Sales Marketing<div></div><div>
Job Description</div><div>
I. Job Summary | Major goals and objectives.</div><div></div><div>
People Inc. is seeking a Senior Manager to join our Lifestyle team, contributing to the category strategy for our Home/Household &amp; Pet CPG / Automotive /Insurance/Growth vertical. In close partnership with the Lifestyle Sales team, you will manage the pre-sale process and play a strategic role in driving revenue growth with advertising partners. This position reports to the Director, Marketing on the Home/Household &amp; Pet CPG/Automotive/Insurance/Growth vertical.</div><div><br>
This hybrid role, based in NYC, requires three days in the office each week.</div><div></div><ul><li><div>
Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Home/Household &amp; Pet CPG/Automotive/Insurance/Growth vertical</div></li><li><div>
Vertical Strategy: Collaborate across the People Inc. portfolio to create sellable opportunities for advertisers that are grounded in our brand&rsquo;s most influential franchises and tentpoles</div></li><li><div>
Brand Communication: Lead internal conversations with People Inc. brands and verticals to communicate high-value opportunities to the sales team on a regular basis</div></li><li><div>
Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly</div></li><li><div>
Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition</div></li><li><div>
Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed</div></li></ul><div><br>
II. Essential Job Functions</div><div>
Weight % Accountabilities, Actions and Expected Measurable Results<br>
80% Proposal Development<br>
20% Presentation Development</div><div></div><div>
III. Minimum Qualifications and Job Requirements | All must be met to be considered.<br>
Education: Bachelor's degree<br>
Experience:</div><ul><li><div>
3 - 5 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Home, Household &amp; Pet CPG, Automotive, and Insurance verticals is a plus. Note: Growth encompasses a multitude of vertical categories across the portfolio.</div></li><li><div>
Specific Knowledge, Skills and Abilities:</div></li><li><div>
Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)</div></li><li><div>
You&rsquo;re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences</div></li><li><div>
You have an understanding of digital advertising landscape, products, and trends; understanding of print and/or programmatic marketplace is a plus</div></li><li><div>
You are a true self-starter &ndash; provide proactive ideas, understand organizational goals, and move initiatives forward</div></li><li><div>
You are comfortable working in a fast paced environment</div></li></ul><div></div><div>
% Travel Required (Approximate): 5% or less</div><div><br>
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing <div>hr@people.inc</div>.</div><div></div><div>
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: <div>https://www.e-verify.gov/employees</div></div><div></div><div>
Pay Range</div>
Salary: New York: $85,000.00 - $100,000.00<div></div><div>
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death &amp; dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.</div><div></div>
#NMG#</div>

Senior Manager, Sales Marketing

Jump 450 Media

<div><p><b>Base Salary:</b> Up to $135,000</p><p><b>
Total Compensation Potential:</b> Approximately $145,000+ annually, including yearly bonuses.</p><p><b>
Remote with occasional travel to the NYC office
</b></p><p><b>Must be willing to work East Coast hours (9:30-5:30 ET)</b><br>
<br>
<b>Overview</b></p><p>
You will serve as the day-to-day strategic lead for an Enterprise-level client with multiple sub-brands, sitting at the intersection of leadership, communication, service, and flawless campaign performance. You will own the full paid social roadmap from discovery through optimization, mentor a high-performing team, and guide senior stakeholders toward measurable growth.</p><p>
What You Will Do</p><p>
Strategic Leadership</p><ul>
<li>
Develop paid social and cross-channel growth strategies that ladder up to brand and sub-brand business objectives.</li>
<li>Translate goals into clear channel plans, tests, budgets, and success metrics.</li>
<li>Educate internal teams and client stakeholders and align with channel reps on emerging platform changes, alphas/betas, and performance best practices.</li>
</ul><p>
Account Ownership</p><ul>
<li>
Act as the primary point of contact for client marketing leadership, setting expectations, sharing insights, and shaping quarterly business reviews.</li>
<li>Guide brainstorms and strategic conversations that unlock new opportunities, audience segments, and creative angles.</li>
<li>Lead strategic testing presentations to align with the client brands, then pass prioritized roadmaps and testing briefs to internal teams to execute, in addition to closing feedback/learning loops.</li>
</ul><p>
Campaign Execution &amp; Optimization</p><ul>
<li>
Oversee forecasting, flighting, bid strategies, and creative testing to exceed KPI targets.</li>
<li>Leverage real-time dashboards and reporting tools to monitor pacing, conversion efficiency, and incremental lift.</li>
<li>Maintain first-rights access to hands-on-keyboard optimizations for high-impact initiatives.</li>
</ul><p>
Analysis &amp; Reporting</p><ul>
<li>
Synthesize brand data (platform and backend) into clear, compelling stories that drive decision-making.</li>
<li>Deliver actionable insight decks, monthly narrative reports, and bespoke deep dives for sub-brand stakeholders.</li>
<li>Continuously benchmark performance and define test-and-learn agendas that push the program forward.</li>
</ul><p>
Partner &amp; Vendor Management</p><ul>
<li>
Cultivate relationships with Meta, TikTok, LinkedIn, Pinterest, Reddit, and measurement partners to unlock early access and preferred pricing.</li>
<li>Negotiate contracts, troubleshoot escalations, and champion innovation pilots.</li>
</ul><p>
Team Development</p><ul>
<li>
Hire, train, and mentor a pod of paid social directors and associates, fostering collaboration with creative, data science, and client-service teams.</li>
<li>Lead weekly strategy stand-ups, set quarterly OKRs, and celebrate wins that move the needle.</li>
</ul><p><b>
Requirements</b></p><p>
What You Will Bring</p><ul>
<li>7+ years of paid social or performance marketing experience with a focus on strategy and client leadership.</li>
<li>Demonstrated success managing a multi-billion dollar enterprise account spanning multiple brands or business units, with mid seven-figure per month social budgets.</li>
<li>Expert-level knowledge of Meta Ads Manager, TikTok Ads, Pinterest, Snapchat Campaign Manager, and social measurement frameworks.</li>
<li>Proven ability to turn complex data into persuasive stories for C-suite audiences.</li>
<li>Hands-on experience hiring, coaching, and inspiring cross-functional teams.</li>
<li>Strong project-management skills and comfort juggling competing priorities in a fast-paced environment.</li>
<li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field. MBA or advanced certification is a plus.</li></ul></div>

Senior Strategy, Social Director (Location: NYC Preferred)

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