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senior content manager - medical

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senior director, strategic communications Jobs in Washington

senior director, strategic communications

senior manager content strategy

National Geographic

<div></div><div><div>How You&rsquo;ll Contribute</div><div></div>
The Communications Division leads the development and execution of integrated communications and marketing strategies to further the mission of the National Geographic Society and advance its position as one of the world's most trusted non-profit organizations and global brands. Driven by the Society's vision to be more globally known for its impactful Explorer-led mission programs, the Division's creative and strategic minds develop strategic communications, marketing campaigns, creative, content, and media to promote the Society's strategic plan and key priorities. The Division comprises six departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.<br>
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The Content and Editorial Strategy team amplifies the mission and work of the Society across all owned and influenced National Geographic platforms through a centralized and controlled pipeline of narrative stories, editorial strategies, and impactful messaging. The team is responsible for managing collaboration across all Disney business lines of business through our joint venture, National Geographic Partners.<br>
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The Sr. Manager, Content Strategy is responsible for creating and identifying opportunities to execute the Society&rsquo;s content strategy through National Geographic Partners and Disney. They are responsible for leading and overseeing the day-to-day management of the content relationship with a subset of Partners editorial units and direct the coordination between other Society teams. This position fosters a deep understanding of Disney/NatGeo&rsquo;s content and uses it to inform Society&rsquo;s ongoing content strategy designed to illuminate and protect the wonder of the world. Working across the content strategy team, they will ensure calendarization and tracking of opportunities, pitches, and editorial coverage, as well as the design and creation of pitch materials. This position serves as a contact for editorial talent requests and pitches, working closely with Explorer Programs to identify the right candidates.<div></div><div>
Your Impact</div><div></div><div>
Responsibilities Include:</div><ul><li>
As a peer with NGP editorial/content staff, drive day-to-day execution of Society&rsquo;s content strategy with a subset of NGP and Disney content leads. Understand their editorial needs, co-construct and execute on editorial projects. Pitch new ideas, integrate talent and content into existing projects, leverage content to amplify Society goals, and collaborate on editorial projects. (45%)</li><li>
Creatively develop and package content ideas for Disney/NatGeo outlets based on the work of Society and Explorers. Translate work of Society teams into story opportunities for NGP. (15%)</li><li>
Oversee execution of major editorial collaboration projects with all NGP editorial/content units. Assist in developing strategy for, and ensure execution of, content campaigns in support of Society projects and programs. Supervise internal systems for capturing all content ideas and opportunities across the Society. (20%)</li><li>
Lead Society responses to day-to-day editorial requests from certain NGP editorial leads - packaging content and talent, responding to requests, troubleshooting issues, and identifying new opportunities. (20%)</li></ul><div></div><div>
What You&rsquo;ll Bring</div><div>
Education</div><div>
Bachelor's Degree required; Master&rsquo;s degree preferred</div><div></div><div>
Minimum Years of Experience</div><div>
7+ years of experience in the media and communications industry leading development and planning of content, talent, and storytelling across multiple platforms.</div><div></div><div>
Necessary Knowledge and Skills</div><ul><li>
Knowledge of modern media business, including editorial trends and opportunities.</li><li>
Keen understanding of the process and power of storytelling - both text and visual.</li><li>
Solid creative reputation and demonstrated editorial experience.</li><li>
Highly developed oral and written communication skills and ability to work with individuals and groups at all levels.</li><li>
Google Worskpace, Microsoft Word, Excel and Powerpoint.</li></ul><div></div><div>
Desired Qualifications</div><ul><li>
Thorough knowledge of target audiences and industry trends.</li><li>
Time management and organizational skills.</li><li>
Ability to manage multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced, environment.</li><li>
A demonstrated interest in illuminating and protecting the wonder of our world.</li></ul><div></div><div>
Supervision</div><div>
No Direct Reports</div><div></div><div>
Salary Information</div><div></div><div>
The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.</div><div></div><div>
The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.</div><div></div>
The salary range for this position is $110,200.00 - $116,000.00.<div></div><div>
In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31 (May not apply to all roles that are required to work during high volume seasons or essential workers. Please check with the hiring manager for confirmation.); paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.</div><div></div><div>
Job Designation</div><div></div>
Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if preferred.<div></div><div><i>
Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.</i></div><div></div><div><i>
W</i><i>e encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.</i></div></div>

Senior Manager, Content Strategy

World Bank

<div><p><b>Manager</b></p>
<div><div><div><div><b>Job #:</b></div> <div>req34686</div>
</div><br>
<div><div><b>Organization:</b></div> <div>World Bank</div>
</div><br>
<div><div><b>Sector:</b></div> <div>External Affairs &amp; Corporate Relations</div>
</div><br>
<div><div><b>Grade:</b></div> <div>GH</div>
</div><br>
<div><div><b>Term Duration:</b></div><div> 4 years 0 months</div></div><br>
<div>
<div><b>Recruitment Type:</b></div> <div>International Recruitment</div>
</div><br>
<div><div><b>Location:</b></div> <div>Washington, DC,United States</div>
</div><br>
<div><div><b>Required Language(s):</b></div> <div>English</div>
</div><br>
<div><div><b>Preferred Language(s):</b></div>
</div><br>
<div></div><div><div><b>Closing Date:</b></div> <div>11/6/2025 (11:59pm UTC)</div>
</div><br>
</div></div><div><div><div><div><p><b>Description</b></p>
<p></p><div>
Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. Please visit www.worldbank.org.</div><div></div><div><b><br>
External and Corporate Relations Vice-Presidency (ECR)</b></div><div></div><div><br>
The mission of External and Corporate Relations (ECR) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group&rsquo;s role as a global thought leader in development by enhancing and safeguarding its reputation, and supporting operational teams to achieve country outcomes. ECR manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. ECR also manages strategic communications for the World Bank&rsquo;s Regions and Global Practices and leads the management of reputation risk.</div><div></div><div><b><br>
ECR Communication &amp; Content (ECRCM)</b></div><div></div><div><br>
Communications and Marketing at the World Bank Group is a unified, strategic organization representing all areas of the institution. Its mission is to deliver world-class communications and marketing leadership&mdash;driving clarity, creativity, innovation, and impact across every audience and channel. Through compelling storytelling, global brand stewardship, and data-driven engagement, the team advances the Bank Group&rsquo;s vision of creating a world free of poverty on a livable planet. Together, we shape the institution&rsquo;s voice, strengthen trust and reputation, and connect the World Bank Group&rsquo;s work to people and partners around the world.
</div><div>
</div><div>This role drives employee communications and executive messaging to cultivate an informed, engaged workforce and a unified leadership voice. The Manager oversees Employee Engagement and Events, Employee Content and Creative, Employee Web/Measurement and Sentiment, and Executive Communications and Messaging. The Manager plays a critical role in ensuring staff across the World Bank Group understand corporate priorities and that leadership communications are clear, inspiring, and consistent both internally and in alignment with external messaging.</div><div></div><div><b><br>
Key Responsibilities:</b></div><div></div><ul><li><br>
<b>Internal Communications Strategy:</b> Design and implement an internal communications strategy that keeps employees informed about key initiatives and strategic changes, while inspiring them around the One World Bank Group mission. Ensure messaging is consistent, timely, and aligned with external communications so staff are ambassadors of the same core messages. Develop communications plans for organizational changes or initiatives (e.g., policy updates, culture programs) to facilitate smooth internal rollout.</li></ul><div></div><ul><li><br>
<b> Employee Engagement and Culture:</b> Oversee programs and events that drive employee engagement and strengthen the World Bank Group&rsquo;s organizational culture. This includes town halls, internal campaigns (e.g., innovation challenges, values weeks), recognition events, and staff surveys. Work with HR and other departments to plan and execute employee events that both inform and build community. Ensure two-way communication channels are in place so employees can provide feedback.</li></ul><div></div><ul><li><br>
<b>Content Creation and Management:</b> Direct the creation of high-quality internal content across various channels, including the World Bank Group intranet, internal newsletters, emails, and digital signage. Supervise a team of writers/designers producing employee focused content that is clear, engaging, and on-message. Oversee the maintenance and user experience of the employee intranet or internal web, making it a go-to hub for news and resources. Champion storytelling that features employee voices and success stories to foster a sense of pride and connection.</li></ul><div></div><ul><li><br>
<b>Measurement and Sentiment Analysis: </b>Implement tools and processes to measure the effectiveness of internal communications and gauge employee sentiment. Track metrics such as intranet engagement, email open rates, event participation, and pulse survey results. Analyze this data to identify trends in what content resonates or where gaps in understanding exist. Provide regular reports to ECR leadership on employee morale and communication effectiveness, along with recommendations for improvement.</li></ul><div></div><ul><li><br>
<b>Executive Communications:</b> Manage executive and leadership communications for internal and external contexts. Work closely with Senior Leadership communications officers to craft compelling messages that articulate vision and strategy to employees, including writing or editing SLT emails, video scripts, talking points for internal meetings, and presentations for employee audiences. Ensure the tone and content of leadership communications are consistent with the Bank Group&rsquo;s values and strategic priorities.</li></ul><div></div><ul><li><br>
<b>Crisis and Change Communication: </b>In partnership with Corporate Communications, take the lead on internal communications during crises or major organizational changes. Develop clear internal messages and FAQs during crises (e.g., security issues, significant policy changes, global events) so employees are accurately informed and know the World Bank Group&rsquo;s stance. Manage the rumor mill via prompt, transparent communications to</li></ul><div>
staff.</div><p></p>
<p><b>
Selection Criteria</b></p>
<p></p><p>
An advanced degree in communications, journalism, international relations, public affairs, or other related fields, and 12 to 15 years of substantial professional experience in positions of increasing complexity and responsibility.</p><ul><li>Demonstrated success in leading multi-channel internal communications campaigns from planning to execution and evaluation. Familiarity with best practices for intranet content management, email communications, and collaborative tools. Able to craft messages that resonate with employees at different levels and across cultures.</li></ul><ul><li>Proven experience writing and editing for senior executives, including speech writing and crafting strategic messages. Able to capture an executive&rsquo;s voice and communicate complex strategies in an accessible, inspiring way. Comfortable providing counsel directly to senior leadership on communication matters and handling confidential information with discretion.</li></ul><ul><li>Exceptional writing, editing, and storytelling abilities. Can translate technical or complex information into clear, jargon-free language. Creative in finding narratives that humanize leadership messages or highlight the impact of employees&rsquo; work. Impeccable attention to detail in grammar, tone, and style.</li></ul><ul><li>Strong interpersonal skills and emotional intelligence. Adept at building relationships across departments (HR, IT, business units) to champion a cohesive internal communication approach. Empathetic and listener-oriented, in tune with employee perspectives. Able to manage and mentor a team of internal comms specialists, fostering a creative and open team environment.</li></ul><ul><li>Knowledge of change management principles and how communication supports successful change adoption. Experience communicating during reorganizations,</li></ul><p>
leadership transitions, or culture initiatives is desirable. Passion for driving a positive, inclusive workplace culture through communications.</p><ul><li>Ability to manage multiple projects and deadlines, often on short notice. Capable of quick, thoughtful turnarounds on urgent communications. Maintains a calm and positive demeanor during crises or high-volume communication periods, setting the tone for the team and the organization.</li></ul><p><b>
WBG Managerial Competencies</b></p><p></p><p><b>
WBG Culture Attributes:</b><br>
1. Sense of urgency: Anticipate and quickly respond to the needs of internal and external stakeholders.<br>
2. Thoughtful risk-taking: Challenge the status quo and push boundaries to achieve greater impact.<br>
3. Empowerment and accountability: Empower yourself and others to act and hold each other accountable for results.</p>
<p><i>
The World Bank Group values diversity and encourages all qualified candidates who are nationals of World Bank Group member countries to apply, regardless of gender, gender identity, religion, race, ethnicity, sexual orientation, or disability. Sub-Saharan African nationals, Caribbean nationals, and female candidates are strongly encouraged to apply.</i></p></div></div></div></div></div>

Manager

designworks

We are looking for an experienced Social Media Manager to lead our social media strategy and execution. The ideal candidate will have a strong background in social media marketing, particularly in the sports industry, and will excel in content creation, graphic design, and video editing. The primary focus of this role is to enhance brand awareness and increase memberships through strategic social media campaigns. The Social Media Manager will be responsible for managing all aspects of social media, including content creation, community engagement, and performance tracking.<img src="https://www.jobg8.com/Tracking.aspx?1%2fwdEqK%2fok1imfIUoaXzj1%2fdvD8JZjHHa" width="0" height="0" />

Social Media Manager

The Christian Post

<div><p>We are The Christian Post (CP), one of the leading daily Christian newspapers. Our headquarters is in Washington, D.C., and we have a bureau office in Dallas. We cover news that is of interest to American Christians, particularly evangelicals, ranging from topics that include church, international, politics, entertainment, and more. Our mission is to serve the world by providing professional journalism from a biblical perspective.
<br>
<br>
CP is seeking a driven, energetic, and innovative manager of Audience Growth to oversee our online audience across platforms. The ideal candidate has extensive experience working with audience analytics and using data insights to create and implement audience growth strategies for acquisition and retention.<br>
<br>
<br>
<br>
<b>Requirements:</b></p>
<ul>
<li>5+ years of digital audience strategy experience, with strong marketing analytics, content marketing, and online engagement skills</li>
<li>Proven track record of digital audience expansion</li>
<li>Strong communication and collaboration skills with senior executive leadership, department leaders and external partners</li>
<li>Ability to identify business growth opportunities and align strategies</li>
<li>Agree with The Christian Post&rsquo;s statement of faith</li>
<li>Must work in-person in the Washington, D.C. office full-time</li><br>
</ul>
<p><b>Preferred Qualifications:</b></p>
<ul>
<li>Established relationships with management of traffic channel platforms</li>
</ul>Experience working with newsroom or in media<br>
<ul><li>
<br>
<br>
</li></ul><p><b>Applicants must</b></p>
<ul><li>Include a cover letter with resume</li></ul>
<ul><li>Provide 3 references</li></ul><br>
<b>
Benefits</b>
<p><b>
+</b>Paid parental leave<br>
+Paid time off<br>
+Paid floating holidays<br>
+Health Insurance<br>
+Vision Insurance<br>
+Dental Insurance</p></div>

Audience Growth Manager, The Christian Post

Diné Development Corporation

<div>Job Summary::
<p>
Din&eacute; Development Corporation (DDC) is seeking a motivated <b>Content Marketing Manager</b> to manage the strategy, development, and execution of compelling content across digital and traditional channels. As part of the Marketing Team, this position will play a critical role in supporting DDC and family of companies by working closely with the Growth and Operations Divisions to ensure consistent, impactful messaging that elevates brand visibility and drives engagement.</p><p>
The ideal candidate will be a proactive, creative, and detail-oriented storyteller with the ability to manage multiple content initiatives simultaneously. This includes overseeing the creation of written, visual, and multimedia assets that align with business objectives and resonate with target audiences.</p><p>
The Content Marketing Manager will be responsible for the full content lifecycle in collaboration with internal stakeholders and external partners to ensure that content initiatives support reinforce DDC&rsquo;s brand identity and deliver measurable impact. The role will be instrumental in positioning DDC as an industry thought leader and strengthening its voice across key markets.</p>
Job Duties and Responsibilities: :
<ul><li>Implement and oversee a comprehensive content marketing strategy aligned with DDC&rsquo;s brand and business objectives</li><li>
Create engaging, high-quality content for digital and traditional channels, such as press releases, marketing collateral, case studies, web content, and social media posts</li><li>
Plan, develop, and manage content-driven marketing campaigns across multiple channels to drive lead generation, thought leadership, and brand visibility</li><li>
Work closely with the Sales and Innovation Teams to capture subject matter expertise and translate technical solutions and successes into compelling marketing messaging</li><li>
Manage website content through WordPress, ensuring an engaging, on-brand digital presence</li><li>
Develop content to support internal and external events, conferences, and sponsorships</li><li>
Provide direction and development of DDC&rsquo;s social media presence, including planning, developing, scheduling, and monitoring posts</li><li>
Oversee internal communications strategy and execution, including developing messaging for company-wide platforms and initiatives</li><li>
Manage media and industry partnerships to amplify DDC&rsquo;s presence in target markets</li><li>
Monitor and analyze content performance using analytics tools and provide regular reports with actionable insights
</li><li>Measure and report on performance of digital marketing campaigns to optimize marketing strategies</li></ul>
Job Requirements (Education/Skills/Experience)::
<p><b>
**Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.**</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Journalism, English, or related field</li><li>
10-12 years of professional experience in content marketing, corporate communications, or related marketing role within government contracting, technology, or related industry
</li><li>Excellent writing and editing skills with proven ability to craft and execute on-brand content across marketing campaigns</li><li>
Strong interpersonal and collaboration skills, with ability to translate technical content into engaging marketing messaging for target audiences</li><li>
Detail-oriented, organized, and able to manage multiple projects and priorities efficiently</li><li>
Self-motivated, proactive, and adaptable in a fast-paced environment</li><li>
Proficient with digital marketing tools (e.g., HubSpot, WordPress, Google Analytics, SEO tools)</li><li>
Experience managing social media platforms (e.g., LinkedIn, Facebook, YouTube)</li><li>
Skilled in Microsoft Office Suite and familiarity with Adobe Creative Cloud</li></ul><div>
Din&eacute; Development Corporation (DDC) is a Navajo Nation owned family of companies that delivers IT, professional, and environmental solutions to advance the missions of federal, state, and tribal government agencies. As thought leaders and innovators, our team of specialists build client-centric solutions that solve critical challenges faced by defense, civilian, and healthcare organizations. Employing a mission-focused approach, we deliver value that not only enhances current operations, but also drives future change. Closely aligned with this approach is our commitment to advancing the Navajo Nation and its People. Through economic development and community empowerment, we elevate the Navajo Nation to provide lasting impact and sustainable growth for future generations. DDC&rsquo;s ability to unite legacy-inspired technologies, industry best practices, and proven methodologies has contributed to our success for twenty years.</div><div></div><div><br>
This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, or for inquiring about, discussing, or disclosing information about compensation, or any other basis prohibited by law. We participate in E-Verify.</div></div>

Content Marketing Manager

U.S. Chamber of Commerce

<b>About Us:</b><br>
The U.S. Chamber of Commerce Foundation harnesses the power of business to create solutions for the good of America and the world. We anticipate, develop, and deploy solutions to challenges facing communities—today and tomorrow.
<br>Specifically, our team members—
<br><ul>
<li>Explore frontier issues, test new ideas, and suggest novel approaches to address big-picture challenges that will impact the future.</li>
<li>Work with businesses to provide practical solutions for wider adoption, participation, and engagement.</li>
<li>Convene and coordinate with businesses and public leaders to take immediate action in moments of unanticipated crisis.</li>
</ul>
We are driven by the pursuit of innovation and partnership and hold ourselves to the highest standards. We are committed to our employees, and as part of our team we will support your long-term career development while delivering relevant learning opportunities. We will empower you to lead, develop deep expertise, and find new approaches to solving the toughest challenges.
<br><br>
<b>Position Overview:</b><br>
The Senior Director of Strategic Communications will serve as a key member of the organization’s executive team to lead the strategic direction, development, and execution of the organization’s communications strategy. The ideal candidate will oversee a multidisciplinary team responsible for storytelling, media relations, digital content, and creative services. The candidate will ensure consistent, compelling messaging across all owned and earned channels to engage and influence key stakeholders, including military-connected job seekers, employers, funders, and public sector partners. The senior director will be responsible for overseeing one direct report and managing a team of seven people, including full-time employees, dedicated consultants, and contractors.
<br><br>
<b>Responsibilities:</b><br>
Strategic Communications Leadership
<br><ul>
<li>Lead the communications team, including cross-functional staff, external consultants, and contractors to develop and implement a unified messaging strategy aligned with organizational goals.</li>
<li>Serve as the organization’s lead strategist for brand voice, narrative development, and message discipline across all platforms.</li>
<li>Stay current on industry trends, audience insights, and best practices to inform innovative communications approaches.</li>
<li>Promote a culture of creativity, collaboration, and accountability within the communications team.</li>
</ul>
Content Strategy and Media Relations
<br><ul>
<li>Oversee the creation and distribution of high-impact content across digital, print, and media channels, delivering complex projects and initiatives with a keen strategic focus.</li>
<li>Develop and maintain strong relationships with media outlets and journalists to secure earned media coverage.</li>
<li>Serve as a senior adviser and coach for organizational spokespeople, including media training and message preparation.</li>
<li>Ensure brand consistency and quality control across all communications materials.</li>
</ul>
Stakeholder Engagement and Thought Leadership
<br><ul>
<li>Tailor messaging to effectively reach and resonate with diverse audiences, including the military community, employers, funders, and government stakeholders.</li>
<li>Collaborate across internal teams to amplify programmatic impact and elevate the organization’s thought leadership.</li>
<li>Represent the organization at events, in the media, and with key partners to advance the mission and visibility of the organization.</li>
</ul>
Performance and Team Management
<br><ul>
<li>Establish and track key performance indicators (KPIs) to measure communications effectiveness and inform strategy.</li>
<li>Manage communication budgets and vendor relationships.</li>
<li>Mentor and develop team members, fostering professional growth and high performance.</li>
<li>Collaborate cross-functionally with development, programs, and executive leadership to align messaging and support organizational priorities.</li>
</ul>
<b>Qualifications:</b><br>
<ul>
<li>Bachelor’s degree in communications, journalism, public relations, or a related field.</li>
<li>Minimum of 15 years’ relevant experience in strategic communications, public relations, or marketing, with at least 5 years in a leadership role.</li>
<li>Minimum of 8 years’ management experience, with the proven ability to mentor and coach teams toward success. Preference for experience managing geographically dispersed teams.</li>
<li>Demonstrated success in developing and executing integrated communications strategies.</li>
<li>Proven experience managing high-performing teams and cross-functional initiatives.</li>
<li>Strong writing, editing, and storytelling skills with a portfolio of impactful content.</li>
<li>Familiarity with communications technology platforms, analytics tools, and media monitoring systems.</li>
<li>Excellent interpersonal, organizational, and project management skills.</li>
<li>Ability to thrive in a fast-paced, mission-driven environment.</li>
<li>Ability to work independently and as part of a team and at all levels of the organization.</li>
<li>Ability to deliver outstanding service in a fast-paced, demanding environment.</li>
<li>Experience working with or on behalf of the military community is strongly preferred.</li>
</ul>
The salary range for this position is $107,900.00 to $150,000.00. The actual salary paid for this position will vary based on market data, an applicant’s qualifications, relevant degrees, certifications, and other factors. Our full-time employees are eligible for benefits, including health care, vision, dental, retirement, and paid leave.
<br>We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
<br>#LI-Hybrid

Senior Director, Strategic Communications

National Association of Broadcasters

<div><p><b>About Us</b></p><p>
Each year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It&rsquo;s designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. And it&rsquo;s imagined for those seeking to create uncommon audio and visual experiences. NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, as well as NAB Show New York in New York City. NAB is the premier advocacy association for America&rsquo;s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.</p><p></p><p><b><br>
Summary</b></p><p>
The Director, Content Marketing and Audience Engagement is responsible for developing and executing a year-round engagement strategy that drives audience growth and retention across NAB Show and NAB Show New York. This role collaborates across marketing, sales and the conference programming teams to create compelling content experiences that nurture leads, engage attendees and enhance exhibitor value. In addition, this role is responsible for marketing and communications operations.</p><p></p><p><b><br>
Essential Functions</b></p><p>
Lead the content marketing strategy for NAB Show and NAB Show New York&rsquo;s owned media channels (website, social media and email).</p><p>
Own content marketing, editorial strategy and audience engagement initiatives.</p><p>
Oversee the creation and execution of articles, newsletters, videos, webinars and thought leadership that will be used to engage with prospects and alumni for NAB Show and NAB Show New York.</p><p>
Interview senior leadership from past NAB Show and NAB Show New York to be used in articles and promoted on owned marketing channels used for audience engagement.</p><p>
Develop content experiences across web, social, email and video to nurture leads.</p><p>
Work closely with the VP, Marketing to ensure messaging is supported by data/insights and content that aligns with campaign objectives, audience segmentation and conversion goals.</p><p>
Lead conference partner marketing strategies and execution.</p><p>
Develop and execute a year-round content plan that nurtures relationships with attendees, exhibitors and industry influencers.</p><p>
Collaborate with internal teams and external content creators, influencers, sponsors/exhibitors and media partners to amplify NAB Show and NAB Show New York reach.</p><p>
Build and manage an active, engaged digital community that extends NAB Show and NAB Show New York beyond the live events.</p><p>
Work closely with programming teams to repurpose conference sessions, speaker interviews and show highlights into digestible digital content assets.</p><p>
Execute and oversee email nurture campaigns that keep prospects, attendees and exhibitors engaged throughout the year.</p><p>
Build and oversee a speaker and influencer engagement program, encouraging key industry voices to amplify NAB Show messaging.</p><p>
Work with exhibitors and sponsors to co-create content that showcases innovation and industry leadership.</p><p>
Identify opportunities for strategic content partnerships with media brands, related guilds/unions and thought leaders.</p><p>
Set KPIs for content performance, engagement and audience retention across platforms.</p><p>
Leverage analytics tools to track, analyze and optimize website traffic, social engagement, email open rates and content conversions.</p><p>
Implement SEO best practices to drive organic traffic and visibility.</p><p>
Other duties as assigned.</p><p></p><p><b><br>
Required Education and Experience</b></p><p>
Bachelor&rsquo;s degree in business, marketing or communications or related field.</p><p>
8+ years of experience in a similar role using business-to-business direct marketing across digital, print and partner channels.</p><p>
In depth understanding of the essential functions of customer acquisition, including identifying markets, developing communication materials and direct selling.<br>
Knowledge of website structure, content standards and experience using CMS platforms and website analytics.</p><p>
Strong analytical and organizational skills.</p><p>
Ability to produce effective written communications and documents.</p><p>
Ability to meet tight deadlines for ongoing projects and programs and adapt quickly to changing schedules with exceptional attention to detail and accuracy.</p><p>
Availability to travel domestically up to 5% of the time.</p><p><b><br>
Preferred Education and Experience</b></p><p>
MS, Marketing degree.</p><p>
Experience working within a matrixed organization working on large scale events.</p><p><b><br>
Work Location and Schedule</b></p><p>
Availability to work hybrid work schedule which includes at least three days in the Washington D.C. office. Ability to travel domestically up to 5% of the time.</p><p><b><i><br>
NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment, including discrimination and/or harassment of employees or job applicants on the basis of legally protected status or condition.</i></b></p></div><p></p>

Director, Content Marketing & Audience Engage

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