Senior Analyst, Digital Marketing - SEO & AI Optimization

Description:

We are looking for a motivated and detail-oriented SEO & AI Optimization Specialist with 3–6 years of hands-on experience to support the execution of our SEO and GEO initiatives across global client engagements. The ideal candidate should have strong foundational knowledge in technical SEO, on-page optimization, keyword research, competitive analysis, and reporting, coupled with the ability to collaborate effectively with cross-functional teams.

In this role, you will contribute to the delivery of data-backed SEO activities, support ongoing optimization programs, and help enhance organic visibility, site health, and content performance across diverse digital ecosystems.

Responsibilities:

• Implement on-page SEO, AEO, and GEO best practices including metadata optimization, header structuring, content hierarchy, and internal linking
• Conduct keyword research and mapping to support content planning and ongoing optimization
• Perform in-depth competitor analysis to identify ranking opportunities, keyword gaps, content strategies, and SERP patterns
• Conduct comprehensive website audits and provide recommendations on opportunities
• Coordinate with developers to ensure technical recommendations are understood, prioritized, and implemented correctly
• Validate SEO requirements during website updates, new feature releases, and CMS changes
• Track and analyze organic performance using GA4, Google Search Console, Semrush, Ahrefs, Looker Studio, and other enterprise tools
• Prepare structured, actionable reports highlighting insights, trends, issues, and optimization opportunities
• Support link-building initiatives, track backlink profiles, and help maintain link quality
• Identify opportunities for brand mentions and content outreach
• Work closely with content, development, design, and marketing teams to ensure seamless execution of SEO tasks
• Communicate findings and recommendations clearly to internal stakeholders
• Stay updated on algorithm changes, SERP updates, internet marketing industry trends, and evolving SEO practices
• Experiment with new optimization methods, tools, and techniques to enhance organic performance

Requirements:

• 3 - 6 years of hands-on SEO experience across technical, on-page, and off-page activities
• Strong understanding of SEO fundamentals, ranking factors, and organic search behavior
• Experience using SEO and analytics tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
• Experience working with CMS platforms such as WordPress, Strapi, or similar
• Proficiency in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts
• Strong analytical and problem-solving abilities with a data-driven mindset
• Ability to learn and adapt quickly to new tools, technologies, and evolving SEO methodologies
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines
• Strong communication skills for coordinating with cross-functional teams
• Keen attention to detail, quality, and accuracy in execution