Senior Brand Manager - Brand Portfolio Management

Discover a Home for Your Talents

Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!

• Manage brand portfolio strategy and architecture; defining and maintaining a brand hierarchy with strategic differentiation among portfolio brands and a clustering model to optimise synergies and avoid overlap.
• Develop long-term portfolio strategies that balance scale and profitability across different segments.
• Ensure clear brand roles and positioning within clusters to maintain differentiation and consistency.
• Identify opportunities for new brand introductions, portfolio unification, and optimisation initiatives.
• Leverage shared assets, communication platforms, and digital systems to reduce complexity and cost.
• Track and report KPIs related to brand performance, including equity, market share, profitability, and operational savings.
• Create global brand portfolio playbooks and guidelines for markets.
• Conduct competitive analysis to shape strategy and positioning.
• Provide input for global brand and communication strategy, including brand positioning.
• Collaborate closely with Brand Management, Product Management, R&D, and Product Design teams.
• Coordinate global and local teams to translate portfolio strategies into actionable country-level plans.

• Min 8 years of experience in brand management, marketing, or related roles.
• Expertise in brand positioning, pricing, brand management and communication strategy.
• Strong organisational and project management skills.
• Demonstrated strategic thinking and analytical ability.
• Ability to manage complexity across multiple brands and markets.
• Proficiency in data-driven decision-making and performance analysis.
• Excellent stakeholder management and cross-cultural communication skills.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.

At Beko, where it feels like home, we invite you to explore…

• Professional Development: Access tailored opportunities through our global minds network.
• Global Community: Contribute to a community of like-minded individuals.
• Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
• Innovation Culture: Experience continual growth in our innovative environment.
• Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
• Flextra Benefits: Customize your benefits with our flexible program.
• Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.

Get to know us better through our company video! https://www.youtube.com/watch?v=uNkzSicIGaU

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