Senior Business Development Representative

Location: Remote (USA) or Hybrid (San Diego, CA; Louisville, KY)

We’re looking for a high-performing, outbound-obsessed BDR with 2+ years of experience generating pipeline for SaaS or data/insights products. Someone who’s not learning the ropes. You already know how to book meetings from outbound outreach, use first party and third party data to build contacts and prioritize outreach and work an account list to your number. You’re almost ready to be an AE, and you want a role that will accelerate that path.

You will join OpenBrand’s go-to-market team to drive top-of-funnel growth by working our inbound flow, identifying high-value prospects, running disciplined outreach motions, and using our data insights to spark conversations with major brands and retailers.

What We Need From You

In Your First Month

• Ramp quickly on our product, customers, and market landscape.
• Learn OpenBrand’s data solutions inside and out: what they do, the value they unlock, and the problems they solve.
• Understand the core ICPs, industry segments, and triggers that signal a strong fit.
• Get hands-on with our systems, especially HubSpot including: sequences, workflows, reporting, and list management.
• Align closely with sales and marketing on messaging, high-value personas, and outbound strategy.
• Audit account and contact data to understand what’s available and highlight what you need to be successful.

Within Three Months

• You will have built and are executing a territory-based outbound plan.
• Stand up a repeatable outbound rhythm (calls, email, LI, data-driven personalization).
• Consistently source qualified meetings that advance real opportunities for the AE team.
• Partner with marketing to turn campaign-driven intent into qualified pipeline.
• Use internal and external data signals and insights to identify new account opportunities and personalize outreach.

In Six Months, You’ll Be Doing This Consistently

• Generate a steady flow of high-quality meetings and opportunities across your target accounts.
• Maintain a healthy, predictable pipeline aligned to goals (3–4X coverage of meeting targets).
• Demonstrate mastery of outbound fundamentals: sequencing, objection handling, cold calling, multi-threaded outreach.
• Operate as an extension of the sales team by shaping opportunities, qualifying deals, and setting AEs up for success.

What You Need to Be Great At

Outbound Discipline + Call Confidence

You’re the type who picks up the phone when everyone else hides behind email. You run your sequences with intention, track your daily metrics, and never let your pipeline go stale.

HubSpot Power User

You know your way around sequences, dashboards, reporting, deal hygiene, workflows, and contact enrichment. You treat the CRM as a source of truth..

Data-Driven Prospecting

You use data that includes market trends, account insights, product usage signals, competitive pricing intelligence to build smarter lists and craft outreach that actually lands.

Curiosity + Discovery Skills

You ask great questions, uncover pain, and understand how to qualify a conversation.

Resilience + Follow-Through

If outbound is a game of persistence, you’re the one still knocking while everyone else is on their third coffee break. You do what you say you’ll do and prioritize meeting your goals.

What We’re Most Curious About

• How do you structure your outbound week to keep meetings consistent?
• What’s worked for you for cold calls including scripts, mindset, or something else entirely?
• How have you used data signals to crack into an account that wasn’t responding?
• How do you leverage AI for personalization?
• Which 2–3 KPIs do you track every week?
• How do you work with AEs to ensure smooth handoffs and higher close rates?

More Detail on Your Key Responsibilities

Outbound Prospecting

Prioritize, and engage ICP accounts through a mix of outbound channels — calls, emails, LinkedIn, data-driven triggers, and personalized messaging.

Lead Qualification

Conduct effective discovery to understand prospect pain points, evaluate fit, and set up meaningful next steps with the sales team.

Insight-Led Messaging

Leverage OpenBrand’s insights to create compelling outreach narratives that demonstrate ROI and urgency.

Pipeline Generation

Deliver consistent meeting and opportunity volume that aligns with sales goals while maintaining high conversion quality.

Cross-Functional Coordination

Collaborate with AEs, marketing, and product teams to refine messaging, share market learnings, and drive alignment around ICP targets and outbound strategies.

Requirements

• Experience: 2+ years in a BDR/SDR role generating outbound pipeline; experience in data, insights, or SaaS strongly preferred.
• Outbound Skills: Proven ability to run disciplined outbound motions, including high-volume calling, multi-touch sequencing, and objection handling.
• Tech Stack: Strong proficiency in HubSpot (must-have). Experience with outreach tools, data enrichment platforms, and intent-based targeting is a plus.
• Data Fluency: Ability to interpret data signals, identify trends, and use insights to guide prospecting strategies.
• AI Proficiency: You have used AI to create compelling messaging that leverages data insights.
• Communication: Clear, confident written and verbal communication; able to distill complex insights into simple messages that resonate.
• Mindset: Coachable, curious, persistent, competitive. Someone who wants to grow into an AE role.