Senior Content Writer

About Us:

We are a dynamic and growing e-commerce, digital marketing, and tech company managing multiple websites that cater to international markets, primarily in the USA and Canada. Our team thrives on innovation, creativity, and cutting-edge technology to deliver exceptional user experiences and drive business growth.

Job Summary:

We are seeking a talented and experienced Senior Content Writer with at least 3 years of professional experience to create, manage, and optimize engaging content for our eCommerce projects targeting the USA and Canadian markets. The ideal candidate will excel in developing high-quality on-page and off-page content, with a strong understanding of SEO, digital marketing trends, and audience engagement strategies.

Core Responsibilities:

• Content Creation & Optimization: Write, edit, proofread, and optimize compelling content for websites, blogs, social media posts, email campaigns, and marketing materials. Ensure all content aligns with SEO best practices and audience preferences.
• On-Page & Off-Page Content Development: Craft on-page content for eCommerce platforms and collaborate on off-page content, including guest posts, link-building articles, and PR initiatives to enhance brand visibility and authority.
• Content Strategy Implementation: Assist in executing content strategies that support SEO goals, enhance user engagement, and drive conversions across multiple platforms.
• Brand Voice Consistency: Maintain a consistent brand tone and voice across all written materials while adhering to brand guidelines.
• Collaboration Across Teams: Coordinate with SEO, design, and marketing teams to align content with overall business goals and campaigns.
• Performance Monitoring: Track, analyze, and report on content performance using tools like Google Analytics and SEMrush. Use data-driven insights to refine content strategies and achieve KPIs.
• Trend Awareness: Stay updated with the latest SEO practices, digital marketing trends, and eCommerce content strategies to produce relevant and competitive content.

Qualifications:

• Minimum of 3 years of professional experience in content writing, ideally within eCommerce or digital marketing.
• Proven expertise in creating SEO-optimized content for various platforms, including blogs, websites, and social media.
• Strong writing, editing, and proofreading skills, with the ability to create audience-focused content.
• Familiarity with content management systems (CMS) and tools like Google Analytics, SEMrush, or Moz.
• Understanding of how content influences search rankings and user engagement.
• Ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Experience with eCommerce platforms like Shopify or Magento is a plus.

Location: Faisal Town, Lahore

Working Hours: Night Shift | 7 PM to 4 AM | On-site

Job Type: Full-time

Pay: Rs 130,000 - Rs 160,000 per month

Job Type: Full-time

Pay: Rs130,000.00 - Rs160,000.00 per month

Work Location: In person