Senior Copywriter L'Occitane (Arabic Speaker) CREATIVE Dubai

What you'll be doing

Working as a Senior Copywriter for L'Occitane en Provence brand, you will craft copy that represents our brands' editorial voice and design point of view, with deliverables for E-commerce (website), CRM (Emailer and whatsapp), Digital Marketing (ads and social), and Print (retail collaterals and special projects), PR (press releases and long format content) and F&B (for L Occitane Café).

Working within the Marketing Team, and as well with cross-functional teams, you will deliver key messaging to help amplify the brands tone of voice across channels, whilst ensuring the messaging reflects our larger brand and business objectives. You will be an important contributor to the brands' content and customer experience, providing copy that's smart, engaging, revenue-minded, and empathetic to the customer journey/mindset.

• Brand Voice and Positioning: write content that aligns with our editorial voice and brand positioning, while understanding the larger business objectives.
• Conceptualizes and writes site pages, digital marketing and print ads, and omnichannel campaigns.
• Working with the social media team on revising captivating captions of new product launches, promotions, beauty advice, trends and more.
• Assimilates insights from creative meetings, product kick-offs, and cross-functional planning meetings to provide assets that achieve our mission and vision.
• Writes, edits, and proofs product descriptions.
• Supports business growth and creative evolution by monitoring industry trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
• Helps customers better understand our brands and key value propositions; always considers customer pain points when developing content.
• Helps with other creative projects as needed.
• Provides additional coverage on copy projects.

What you'll need to succeed

• English and Arabic copywriting is a must
• Interested in beauty and skin care, in touch with trends in the region
• Copywriting experience, including editorial, marketing, and/or product copy written for other brands or agencies.
• Strong storytelling abilities. Ability to show a passion for telling a good story, and romancing products and brands.
• Can take projects from concept to completion. You're a good planner and writer who sees the big picture without missing the little details.
• Can understand the broad marketing strategy and suggest communication angles & calendar
• Come up with key messages to be adapted to each channel
• Omnichannel mindset is essential to ensure a consistent brand image at every touch points
• Balance creativity with commercial objectives, ensuring that copy not only resonates with the audience but also drives sales.
• Ability to adapt to different target audience while staying in line with brand Tone of voice
• Ability to prioritize, multitask and work with the MF team
• Good team spirit and ability to take feedback from different team members (leadership + peers)
• Can navigate fast-paced, creative, collaborative environments.
• Detail- and deadline-driven.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.