Senior Digital Marketing / Ads & Lead Generation Strategist

Job Overview:

We are seeking a highly skilled Senior Digital Marketing Specialist / Ads & Lead Generation Strategist with strong expertise in performance marketing across multiple ad platforms. The ideal candidate must have hands-on experience running campaigns for international markets, especially the Gulf (GCC) region and European countries, and should be capable of managing high workloads while delivering consistent, measurable results.

This role requires advanced knowledge of Meta and Google Ads, PPC strategies, funnel building, CRO-optimized campaigns, and effective lead-generation systems. Strong English communication skills are mandatory.

Key Responsibilities:

• Plan, create, and manage high-performing campaigns across Meta Ads, Google Ads, and (optional) TikTok & Snapchat Ads.
• Develop and execute lead generation strategies tailored for both national and international clients.
• Implement marketing funnels and automation systems to improve conversion pathways.
• Optimize campaigns based on CRO principles to improve performance and reduce acquisition cost.
• Handle E-commerce performance ads, product sales funnels, and retargeting strategies.
• Create high-quality ad copywriting for campaigns, landing pages, and creatives.
• Conduct in-depth performance analysis, reporting, and optimization recommendations.
• Collaborate with design, content, and development teams to ensure alignment with campaign goals.
• Stay updated with advertising trends, platform updates, and industry best practices.
• Manage multiple clients and campaigns simultaneously under tight deadlines and high workload.
• Work closely with international clients, especially from GCC and European markets.

Requirements:

• Proven experience in Meta Ads & Google Ads (mandatory).
• Experience working with Gulf (GCC) or European market campaigns (must).
• Strong understanding of performance marketing, funnels, retargeting, and audience segmentation.
• Skilled in lead generation, PPC, and conversion-focused advertising.
• Experience in CRO, funnel building, and automation systems.
• E-commerce advertising expertise is required.
• Strong copywriting skills for ad content and landing pages.
• Basic knowledge of Shopify and WordPress.
• Ability to manage heavy workloads and multiple deadlines.
• Excellent English communication and spoken skills (must).

Perks & Benefits:

• Progressive performance-based bonuses.
• Client-based commission for outstanding performance.
• 10% annual increment based on performance.
• Annual leave as per company policy.
• Professional growth and international exposure.
• Provident Fund (2.5% Employee + 2.5% Employer)

Office Schedule:

Monday – Friday | 10:00 AM to 7:00 PM (1-hour break)

Location: Faisalabad (On-site only)

Job Type: Full-time

Work Location: In person