Senior Digital Marketing Expert for Google Ads with SEO Experience

A Senior Digital Marketing Expert specializing in Google Ads and search engine optimization (SEO) plays a pivotal role in enhancing a company's online presence and driving targeted traffic. Their responsibilities encompass developing and executing comprehensive digital marketing strategies, managing pay-per-click (PPC) advertising campaigns, and optimizing website content to improve search engine rankings.

Key Responsibilities:

• Strategic Planning: Develop and implement digital marketing strategies that align with the company's overall business objectives, focusing on both paid advertising and organic search.
• Google Ads Management: Create, manage, and optimize Google Ads campaigns to maximize return on investment (ROI). This includes conducting keyword research, writing compelling ad copy, setting up A/B tests, and analyzing campaign performance.
• SEO Optimization: Enhance website visibility by conducting on-page and off-page SEO activities, such as optimizing meta tags, improving site structure, and building quality backlinks.
• Data Analysis: Utilize tools like Google Analytics to monitor website traffic, user behavior, and campaign performance, providing insights and recommendations for continuous improvement.
• Team Leadership: Lead and mentor a team of digital marketing professionals, ensuring effective collaboration and execution of marketing initiatives.

Essential Skills:

• Proficiency in Google Ads: In-depth knowledge of Google Ads platform, including search, display, shopping, and video campaigns.
• SEO Expertise: Strong understanding of search engine algorithms, keyword research, and best practices for on-page and off-page optimization.
• Analytical Abilities: Ability to interpret data and metrics to make informed decisions and optimize marketing strategies.
• Technical Skills: Familiarity with HTML/CSS and experience with marketing automation tools.
• Communication Skills: Excellent written and verbal communication skills to effectively convey strategies and results to stakeholders.

Job Types: Full-time, Permanent

Pay: ₹19,401.32 - ₹30,330.90 per month

Experience:

• total work: 3 years (Required)
• Google Ads: 2 years (Preferred)
• Search Engines: 1 year (Preferred)

Work Location: In person