Senior Digital Marketing Specialist

Senior Digital Marketing Expert

Acrebook – PropTech Innovator in Real Estate Automation
Location: Remote
Experience: 5+ years in high-performance digital marketing

Acrebook delivers AI-driven bookkeeping, virtual assistants, and platform integrations (AppFolio, Buildium, QuickBooks, Yardi) to property managers. We seek a proven Senior Digital Marketing Manager to architect and execute aggressive multi-channel strategies that drive B2B lead generation, scale revenue, and dominate the PropTech space. This role demands strategic mastery, hands-on execution, and relentless ROI optimization—no room for generalists.

Core Responsibilities:

• Design and lead integrated digital strategies across SEO/SEM, PPC (Google Ads, Meta), social media (LinkedIn, Instagram, Facebook), email automation, content marketing, and display ads—aligning with business KPIs for customer acquisition and retention.
• Own end-to-end campaign management: budget allocation (6-7 figures), A/B testing, creative briefing/review, performance tracking via Google Analytics 4, SEMrush, Ahrefs, and CRM (HubSpot/Salesforce) to maximize ROAS and minimize CAC.
• Conduct advanced market research, competitive analysis, keyword strategy, and audience segmentation tailored to real estate professionals—translating insights into high-conversion funnels.
• Spearhead content ecosystem: video production, blogging, web design/UI optimization, organic growth hacks, and influencer/digital PR to build authority in PropTech.
• Lead cross-functional collaboration with sales, product, and engineering; mentor juniors; manage agencies; ensure GDPR/CCPA compliance and data security in all campaigns.
• Deliver weekly/monthly reporting with actionable insights, forecasting models, and optimization roadmaps—proving impact on pipeline and revenue.

Must-Have Requirements:

• Bachelor's/Master's in Marketing, Business, or Analytics; 5+ years leading digital teams/agencies with quantifiable wins (e.g., 3x ROAS, 50%+ lead growth).
• Expert-level proficiency: Technical SEO (on/off-page), advanced PPC/SEM, social ad algorithms, email automation (Klavyio/Mailchimp), GA4/BigQuery, Python/R for analytics.
• Portfolio of B2B SaaS/PropTech campaigns; proven lead gen via webinars, retargeting, and account-based marketing.
• Strategic thinker with tactical execution; thrives in fast-paced, data-obsessed environments.

What We Offer:
Equity potential, performance bonuses tied to KPIs, flexible remote work, and direct impact on a scaling PropTech leader.

Apply If Qualified: Submit resume, portfolio (with metrics), and case study of your best campaign to Shaan@acrebook.com. Top performers only.

Job Types: Full-time, Permanent

Pay: ₹23,000.00 - ₹25,000.00 per month