Senior Director of Digital Marketing

Single-threaded owner of the Cloudways website, using data-driven insights to scale user acquisition and revenue growth aligned to PLG principles.

Develop and execute data-driven digital marketing strategies to enhance the entire customer lifecycle, from acquisition to advocacy.

Champion experimentation, utilizing analytics, A/B testing, and marketing automation tools to drive user engagement and increase conversion funnel success.

Uncover opportunities for automation and AI to help streamline existing processes and resolve points of friction within the user journey.

Oversee the design and optimization of email marketing and digital customer engagement programs to nurture prospects, improve conversion and server launch rates.

Research and identify opportunities by evaluating the needs of the business and monitoring trends in the competitive context to find the platforms, tools, and technologies that can modernize our Martech stack.

Directly own reporting, ensuring high-quality analysis and effective communication of results to leadership in a clear and transparent way.