Job Family
Marketing(Business Marketing)
Job Description (Posting).
The roles and responsibilities include:-
Foster strong collaboration between sales, marketing, and other relevant teams to ensure alignment and effective execution of ABM initiatives
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Strategize, Plan, and Assist in executing a variety of marketing initiatives that drive brand awareness, customer experience and demand generation
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Develop and execute integrated marketing campaigns across multiple channels, including digital and traditional methods
- Planning and executing demand gen campaigns, events, roundtables, webinars
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Develop and implement Cross-sell and up-sell initiatives to support business growth
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Effectively driving thought leadership content for the business
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End-to-end GTM planning and launching 360-degree campaigns by closely working with solutions and sales teams
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Marketing planning, budgeting, roll-out, tracking, and executive reporting with actionable insights.
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Conceptualizing and executing innovative programs to drive demand, relationship-building
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Analytical and reporting skills, work ethic who demonstrates collaboration with different stakeholders and teams
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Measure and analyze campaign performance metrics to optimize ongoing marketing efforts
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Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
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Leverage various marketing technologies, such as marketing automation, to increase efficiency and effectiveness
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Develop and maintain strong relationships with key stakeholders, including sales, vendors and internal team members
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Ensure that all marketing initiatives align with business goals and objectives
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Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Requirements:-
Strong understanding of marketing technologies and tools, including CRM, marketing automation, and analytics platforms.
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Strong analytical and data-driven mindset with the ability to use data to inform marketing strategy
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Excellent communication skills, with the ability to convey complex ideas clearly and concisely
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Ability to collaborate with cross-functional teams and work effectively under pressure in a fast-paced environment
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Ability to manage multiple projects and priorities simultaneously
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Results-driven mindset with a focus on meeting and exceeding targets
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A customer-focused approach with a commitment to delivering exceptional service
Qualification
MASTER OF BUSINESS ADMINISTRATION
Skill (Primary)
Marketing & Communications-Marketing Strategy & Planning-Go-To-Market Strategy