Senior Manager, Customer Relationship Management

Senior Manager, Customer Relationship Management page is loaded Senior Manager, Customer Relationship Managementlocations: Singaporetime type: Full timeposted on: Posted Todayjob requisition id: JRJoining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : Razer is seeking a data-driven and customer-obsessed CRM Manager to lead the strategy, execution, and optimization of our global CRM programs. You'll play a key role in driving customer engagement, retention, and lifetime value across our D2C ecosystem-developing and leveraging email, SMS, push, and loyalty channels to deliver personalized, high-impact campaigns that resonate with gamers worldwide. CRM Strategy and Execution Own the end-to-end CRM lifecycle strategy across acquisition, onboarding, engagement, retention, and win-back. Develop and execute multi-channel campaigns (email, SMS, push, in-app) that drive revenue and engagement. Segmentation and Persoanlisation Build and optimise audience segments based on behavioural, transactional, and demographic data. Partner with product and creative teams to deliver personalised messaging that aligns with gamer personas and product launches. Automation and Journeys Design and implement automated customer journeys and trigger-based communication using CRM tools (e.g. Salesforce Marketing Cloud) Continually test and optimise flows to improve open rates, CTR, and conversion. Analytics and Reporting Define KPIs and track performance of CRM campaigns, providing actionable insights and recommendations. Measure impact on customer LTV, churn, and retention Present performance reviews and strategic recommendations to leadership on a regular basis. Cross-Functional Collaboration Work closely with Product, eCommerce, Affiliate, and Regional Marketing teams to algin CRM efforts with broader business goals. Support campaign rollouts, including product launches, seasonal promotions, and loyalty initiatives. Pre-Requisites : 4-6 years of experience in CRM, lifecycle marketing, or retention marketing-preferably in eCommerce, gaming, or consumer tech. Strong understanding of CRM platforms, customer data, and marketing automation tools. Proven track record of building and optimizing lifecycle campaigns that drive measurable business outcomes. Analytical mindset with experience in A/B testing, segmentation, and performance reporting. Passion for gaming and understanding of gamer behavior is a strong plus. Excellent communication and project management skillsAt Razer, you'll be at the forefront of the most exciting industry in the world - gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That's where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience. Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers. The journey towards phenomenal-ness won't come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights. Razer is proud to be certified as a Great Place to Work in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one