Senior Manager - Influencer Partnerships

We have an exciting opportunity to be a part of our content team. We are looking to fill a Senior Manager - Content (Influencer Partnerships). Ideally this person will bring a passion for influencer marketing, a deep knowledge of the industry, and an understanding of managing relationships, applying logic, and actively listening to client needs in order to create and manage effective campaigns for our varied portfolio of clients across all Publicis Media agency brands. You will support the vertical lead of Media & Influencer Content and the wider content team, helping to create and deliver integrated multi market branded content partnerships and influencer outreach across all media channels. This will include end to end management of campaigns, building trusted relationships, and working with internal teams to deliver innovative responses to briefs that exceed client expectations.

Technical & Product

• Develop campaigns grounded in a strategic approach by gathering audience, market and business insights, using a variety of tools and social insights platforms.
• Develop KPI frameworks that meet client business goals.
• Project manage influencer marketing campaigns and media partnerships from initial response through to post campaign reporting, including campaign activation and talent content creation.
• Create multi market influencer & content partnerships structured to answer the brief, including strategic frameworks, robust evaluation of publishers & proposals, and measurement.

Business Acumen & Operational Efficiency

• Negotiate best value on every influencer programme and partnership, ensuring that relevant trading teams are informed and that all projects comply with pre agreed pricing guarantees by media.
• Take responsibility for campaign budget management to ensure profitability and that deadlines and key milestones are met.
• Understand the finance processes and ensure team accuracy with client billings and supplier payments.
• Set clear roles and responsibilities at the start of each project for your team, allowing for their constant development and learning.
• Prioritise the workload and manage tasks to achieve deadlines, ensuring that the team supporting you does the same.

Innovative & Analytical Mindset

• Challenge media partners and influencers to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis Content.
• Support the vertical lead and the wider business with creative ideas and research for new business pitches when required.
• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.

Requirements

• Minimum of 7 9 years experience working in an influencer marketing role.
• Experience working in the agency landscape.
• Good list of influencer contacts.
• Must be fluent in Arabic.
• Experience managing a team.

Seniority level: Mid Senior level

Employment type: Full time

Job function: Advertising and Marketing

Industries: Advertising Services and Government Administration