Senior Marketing Executive

Landmark Digital
Meet Landmark Digital - we're part of the Landmark Group, one of the largest retail and hospitality organisations in the Middle East, North Africa and India. We're guardians of the group's digital arm which encompasses Enterprise and E-commerce Tech, Product Management, User Design, Omni Operations, Customer Experience, Loyalty, Content Production, Studio, Growth and MarTech, Finance and HR functions. With a futuristic outlook we strive to make the digital experience of our customers seamless.
Headquartered in Dubai, UAE, we're currently driving the digital experience for eight industry-leading brands in eight geographies, and rapidly expanding our footprint across new territories and functions. Join us, and you'll be part of the Middle East's biggest bricks-to-clicks success story, that registers over 100% growth year-on-year.

Agile Work Culture: Within the digital function, you'll be hands-on from day one, working in squads to make independent decisions and game changing contributions that directly impact millions of customers. You'll collaborate every day with teammates from 20+ nationalities, across Dubai, India, Europe and the US.
Space for Excellence: Landmark Digital has a dedicated and growing software development centre in Bangalore, India, where we incubate, design and optimise our products and experiences. We also offer the option to work remotely for certain key roles.
New Technologies to Play With: You'll work with the latest in Enterprise and E-commerce tech, headless commerce, open source, microservices, Java Spring Boot and Spring Cloud, React Native iOS and Android apps, React frontend and a host of the latest cloud-native technologies hosted on Azure Cloud.
Focus on Learning & Growth: Excellent remuneration and perks are part of the package, but we also budget ample time and resources for training and upskilling.
Fun at Work: You'll enjoy our well-equipped break-rooms (FIFA and pool are huge favourites), team events, celebrations and a host of other amenities.

Overview: We are seeking a dynamic and results-driven individual to join our team and drive the success of our loyalty programme. The incumbent will play a pivotal role in developing and implementing marketing campaigns to attract, engage, and retain customers within the loyalty programme. This role requires a combination of operational execution, strategic thinking, creativity, and strong analytical skills to optimize customer acquisition, retention, and loyalty initiatives.
Responsibilities:
Strategy Development:

• Collaborate with the key stakeholders to develop and execute strategic plans for the marketing and awareness of the loyalty programme, aligning with overall business objectives.
• Conduct market research and analysis to identify opportunities for growth and improvement within the loyalty programme.
• Develop unique and attractive loyalty campaigns that create a stir in the world of loyalty.

• Plan and execute marketing campaigns to promote the loyalty programme, including email marketing, social media, digital advertising, and other channels.
• Develop strong external (OOH) marketing launch initiatives together with partner brands.
• Steer and project manage major marketing campaign roll-outs in multiple regions
• Develop compelling messaging and creative assets to drive engagement and participation in the loyalty programme.

• Develop briefs for designers and copywriter
• Review designs and copy prior to execution to ensure correctness and quality of message
• Develop an A/B test culture in content creation and continuously improve content for best engagement

• Utilize data analytics tools to track and analyze key performance metrics related to customer acquisition, retention, and loyalty.
• Generate regular reports to measure the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for improvement.

• Work closely with cross-functional teams, including Product, brands, and Customer Service, to ensure alignment and integration of loyalty programme initiatives with overall business operations.
• Communicate effectively with internal stakeholders to provide updates on marketing initiatives, campaign performance, and upcoming promotions.

• Assist in the development and management of the marketing budget for the loyalty programme, ensuring optimal allocation of resources to maximize ROI.

• Bachelor's diploma, certificate or degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in marketing, with a focus on loyalty programme management or customer relationship management.
• 2+ years in leading a creative team
• Experience in leading ATL and BTL marketing campaigns
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with marketing automation tools, CRM platforms, and analytics software.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with marketing automation tools, CRM platforms, and analytics software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets.
• Ability to multitask and prioritize tasks in a fast-paced environment.