Senior Marketing Manager

JOB CONTEXT

The banking and financial services sector in the country is becoming much more competitive and other Banks are coming forward aggressively with innovative and sophisticated products and services to satisfy the varied needs of the customers. This presents a major challenge in terms of developing the position of the Retail Bank in the marketplace.

The role is part of a broader marketing and communications structure that includes internal communications, employer branding, and digital engagement. It often collaborates with external agencies like and internal stakeholders across HR, product, and executive leadership.

1. Strategic Marketing Leadership

• Develop and implement annual marketing strategies aligned with corporate goals.
• Oversee brand positioning, messaging, and market differentiation to strengthen competitive advantage.
• Translate business objectives into actionable campaign plans and initiatives.
• Monitor market trends, competitor activities, and customer insights to guide strategic decisions.

2. Integrated Digital-First Campaign Management

• Lead end-to-end campaign development, from ideation to execution, across traditional, digital, and social channels.
• Ensure campaigns are data-driven with clear objectives, KPIs, and measurement frameworks.
• Oversee creative development, ensuring adherence to brand guidelines and tone of voice.
• Manage marketing calendars and coordinate cross-functional execution.

3. Digital Marketing & Performance

• Drive digital-first marketing approaches, leveraging SEO, SEM, social media, and programmatic advertising.
• Collaborate with the digital team to optimize websites, landing pages, and digital assets for engagement and conversion.
• Use analytics to track campaign ROI, CAC, and conversion rates, making real-time optimizations.

4. Analytics, Measurement & ROI Tracking

• Develop and implement performance measurement frameworks to track marketing KPIs, including:
• Lead generation and conversion rates.
• Media impressions and share of voice.
• Post-activation engagement such as click-through rates, event attendance, and content interactions.
• Monitor ROI across all marketing channels and optimize spend for maximum return.
• Prepare regular marketing performance dashboards for executive reporting.

5. Brand & Content Development

• Oversee production of marketing collateral, videos, and promotional materials.
• Ensure brand consistency across all customer touchpoints.

6. Team Leadership & Agency Management

• Manage and mentor a team of marketing managers to deliver best-in-class campaigns.
• Oversee relationships with creative, media, and digital agencies, ensuring quality and cost-efficiency.
• Drive collaboration across departments (sales, product, customer service) to ensure marketing supports business needs.

7. Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track spend against ROI and reallocate funds to maximize impact.

8. Stakeholder Engagement

• Present marketing strategies, campaign results, and insights to leadership.
• Partner with sales and product teams to align go-to-market strategies.
• Serve as the marketing representative in strategic business initiatives.